Is it useful for enterprises to do SMS marketing now? How to send text messages to have a good effect?

With the rapid development of economy and the popularity of mobile phones, mass SMS has become a brand-new advertising marketing model. As the "fifth media", SMS is favored by enterprises and businesses with its unparalleled advantages such as high speed, high efficiency, low cost, high accuracy and wide audience.

At the same time, SMS group sending is also praised as the most promising marketing method by the business community. Because SMS group sending has the following unique advantages.

1, with strong interactivity.

Through SMS advertising, customers can better understand the enterprise and participate in the interaction of business activities, which greatly mobilized the enthusiasm of customers. Moreover, the operation of short message mass advertising is flexible, and enterprises can send short messages in time according to product characteristics, which can achieve twice the result with half the effort.

2. High returns

Group SMS marketing is not blind. The same product can put different advertising information according to different recipients, and the short message advertisement goes directly to the target customer's mobile phone, with a reading rate of 1 0,000%, which can stimulate the customer's desire to buy to the maximum extent.

3, the cost is low

With the development of communication technology, there are more and more TV channels, and it is more and more difficult for TV advertisements to target audiences, and the advertising price is getting higher and higher. The cost of short message advertising is low, and the publishing cost of an advertisement is only a few cents, which is favored by enterprises and businesses in various industries.

4, accurate positioning

SMS marketing is an effective marketing method, but now, due to the abuse of SMS, more and more people are disgusted with SMS. Therefore, SMS marketing should adopt accurate positioning methods to deliver product information to customers in need, so as to achieve ideal marketing effect.

Step 5 be quick

The spread of SMS advertising is not limited by time and region, and it is the same in any province and city in China. Send it to millions of mobile phones, and users can receive advertising information immediately after sending it.

The contents of advertisements can be changed at any time, which ensures that the latest information can be conveyed to consumers in the shortest time. Therefore, it is very correct for enterprises to choose mass SMS for marketing promotion. Mass SMS can effectively help enterprises enhance their brand image. Short message group sending has the advantages of high click-through rate, wide coverage, instant sending, no time and geographical restrictions, and low cost. Therefore, it is very good for enterprises to choose SMS as an important marketing promotion method in their daily life.