What does Ma Yun mean by whistling1200 million?

The digital whistle of 65.438+0.2 billion yuan is a marketing tool to publicize and promote the e-commerce platform by whistling.

Ma Yun Whistle1200 million refers to Ma Yun's promotion of Taobao, Tmall and other platforms under Alibaba Group through whistling during the 20 17 Double Eleven Shopping Carnival. According to reports, Ma Yun blew the theme song of "Double Eleven" in the whistle, accompanied by various promotions and preferential information, which aroused consumers' attention and heated discussion.

According to the official data of Alibaba, the full-day transaction volume of the 20 17 Double Eleven Shopping Carnival reached168.2 billion yuan, a record high. Among them, Taobao, Tmall and other platforms are one of the main sales channels, and Ma Yun's whistle propaganda has also played a significant role in promoting.