What are the forms of publicity and promotion?

Using the Internet to publicize and promote enterprises, there are mainly the following methods:

1. Using search engines for promotion

Mainly refers to using search engines, Methods for website promotion using network tools with online information retrieval functions such as classified directories. Common ones include: logging into free classified directories, logging into paid classified directories, search engine optimization, keyword advertising, keyword bidding rankings, web content positioning ads, etc.

2. Email promotion methods

E-mail is the main website promotion method. Commonly used methods include electronic publications, member communications, and email advertisements from professional service providers.

3. Resource cooperation promotion method

Through website link exchange, exchange of advertisements, content cooperation, user resource cooperation, etc., the purpose of mutual promotion is achieved between websites with similar targets. One of the most commonly used resource cooperation methods is the website link strategy, which uses the website traffic resources between partners to promote each other.

4. Information release and promotion method

Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities for users to obtain information on these websites to achieve website promotion For this purpose, websites suitable for publishing this information include online yellow pages, classified ads, forums, blog sites, supply and demand information platforms, industry websites, etc.

5. Online advertising promotion methods

Online advertising is one of the commonly used online marketing strategies, which plays an obvious role in online branding, product promotion, website promotion, etc. Common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsored advertising, email advertising, etc.