Dong Mingzhu throws a "stepping stone" online again. Can cheap masks incite Gree e-commerce?

Dong Mingzhu began to sell cheap masks online, which is beneficial to the development of Gree e-commerce. Gree, located in Zhuhai City, Guangdong Province, is a well-known household appliance production and sales enterprise with independent intellectual property rights and core competitiveness in China. Dong Mingzhu, the chairman of Gree, is also a very famous female entrepreneur. Under the leadership of Dong Mingzhu, Gree has grown from a small local factory to an international chemical plant, and Dong Mingzhu has contributed greatly. With the increasing popularity and development of e-commerce, Gree Group, as a traditional industry, has also begun to explore the development of online business, opening Gree franchise stores in JD.COM and Taobao platforms to sell Gree products. As we all know, for the home appliance industry, their main channel is offline. However, this year's situation is quite special. Because of the impact of the COVID-19 epidemic, all offline stores are basically closed, and they can only rely on online stores for sales. Therefore, Dong Mingzhu also began to focus on the development of Gree's e-commerce sector. Because of this year's epidemic situation, masks have become a scarce resource, so Dong Mingzhu invested heavily in rebuilding the production line and began to produce masks, protective clothing, goggles and other products related to epidemic prevention. Then the civil-related products are sold online in Gree Online Mall under Dong Mingzhu. This model has given Gree online stores a certain degree of attention and enthusiasm. According to related news, about 60,000 people make appointments every day, so this huge popularity has brought huge traffic to Gree's online store, attracted people's attention to this store, and is conducive to the development of Gree's e-commerce business.

Therefore, Dong Mingzhu has played a very good role in promoting the development of Gree's e-commerce business through this marketing. I believe that traditional enterprises such as Gree can also constantly transform, find a development path suitable for the future, and continuously develop e-commerce business.