The business model of mobile payment is as follows

There are many kinds of mobile payment, including SMS payment, smart payment (such as QR code payment), sonic payment, fingerprint payment and so on. In the future, scanning code aggregation payment is the mainstream, and Zhang Xiaolong said that QR code is the entrance to the mobile Internet.

Three main business models of mobile payment

The industrial chain of mobile payment consists of regulatory authorities, terminal equipment providers, mobile operators, financial institutions, third-party payment platforms, merchants and users. The main strength of China's mobile payment industry comes from mobile operators, financial institutions and third-party payment platforms, so there are three main business modes of mobile payment in China: mobile operators dominate (starting from Japan); Led by financial institutions (starting from South Korea); Third-party payment platforms are dominant (in countries where mobile operators and financial institutions have weak voice).

Business model with financial institutions as the main body

Mobile payment with financial institutions as the main body is mainly mobile banking services provided by financial institutions. Mobile banking is a mobile application in which financial institutions provide financial services to customers through mobile communication networks. The main interfaces are SMS, telephone and mobile phone client. In this mode, all banks and financial institutions need to establish network connection with mobile operators, confirm the billing and authentication system, and replace their mobile phone cards with STK cards. In the business model with financial institutions as the main body, a mobile phone can only correspond to one bank account, and users cannot enjoy the mobile payment services of other banks.

Business model with mobile operators as the main body

This business model is mainly based on mobile operators, and banks do not participate at all. When making mobile payment (such as mobile payment), the phone bill account is generally used as the payment account. Users can purchase electronic money sent by mobile operators to recharge their phone bill account, or directly deposit money into the phone bill account. When a user purchases goods or services through a mobile phone, the transaction cost is directly deducted from the phone bill account. After deducting the telephone charges, the payment is finally settled by the merchants and operators.

Business model with third-party payment institutions as the main body

The model dominated by third-party payment institutions is that some powerful third-party economies provide trading platforms (such as Alipay) by signing contracts with different banks, and the whole transaction is also clear in responsibilities and division of labor with the intervention of third-party payment platforms. As a supplier of funds, banks ensure the timely payment of funds; As a transmission channel of information, operators send instructions to third-party institutions and banks; The third-party platform acts as an intermediary to ensure the smooth completion of the transaction. This business model requires platform operators to have a high industry appeal in terms of promotion ability, technology research and development ability and capital operation ability.