How to write the website SEO optimization scheme?

First, what should I write at the beginning of the seo optimization scheme of the enterprise website?

We should understand that this plan is not only the implementation plan of your work, but also a plan that needs to be shown to the boss to prove your ability to work. The operability, enforceability and details of the scheme will directly affect the efficiency of your future work; Whether the plan is tall, vivid and concise directly affects the impression and recognition of your work by the company boss.

Therefore, the optimization scheme needs clear objectives, clear organization and clear organization. First of all, you should say why you want to write this website optimization operation plan, and then you can explain this plan from all angles, that is, what role this plan has and what help or effect it can bring. To put it bluntly, the plan was full of rhetoric from the beginning, so you can pull whatever you want.

Suggestion: If you don't like long-winded writing, you can try to use mind maps, or write like a marketing page of a website, which is both clear and noble, which not only wins elegance, but also wins admiration; Save time and trouble, pen and ink, and paper.

Secondly, it is very important to analyze the search demand and competitive environment of industry users.

This is what we often call competition analysis, which not only analyzes the situation of competitors, but also analyzes the search needs of target users and the seo situation of their own websites. Basic points include ranking status, inclusion status, traffic status, marketing analysis and so on. By comparing the optimization of your own website with that of top competitors, you can find the shortcomings and advantages of your own website.

Once we find the shortcomings of our website, many problems will follow. At this time, we should become masters of solving problems and find out the ways to solve these problems. After analyzing the basic points, you need to make a detailed analysis of your website, which can also be called seo diagnosis. Including url setting of preferred domain, robots and htaccess checking, keyword distribution, external chain distribution, internal chain distribution, website performance, website layout and so on.

Few people analyze the search needs of target users at the beginning of taking over the website. It is very important to know the search intention of the target users of the website. First of all, you can calculate the overall traffic for the main keywords that need to be done, and how much traffic the website can get after achieving the Z-best optimization effect. This is only a range value and cannot be accurately estimated. Then layout the website content according to the search requirements.

Website optimization process

Third, the seo analysis of the home page, columns page and inner page of the enterprise website.

1, seo optimization of enterprise website home page

There are few page types in general enterprise websites, which is more conducive to our optimization operation. The optimization of home page mainly starts from the following aspects: website positioning (title), website interface optimization, code optimization and column optimization. Website positioning should highlight the core content of the website, the core content must be highlighted in the title, and the layout of the website interface should also give priority to the core content, so that search engines can quickly and accurately capture the core content of the website and score the website favorably.

Many of our company websites still use tabular layout. Jane Xiaobai, a researcher on website construction of search engine optimization, suggested changing it to div+css layout, which not only helps search engines to crawl, but also improves the aesthetics of website interface. Code optimization is mainly to simplify the page code and put the content in css and js into js. Css is loaded in the head tag of the website, and js is loaded at the end of the website Z as far as possible. Secondly, the website tkd tag, H tag, B tag and alt tag are optimized.

Column optimization should put the classification of Z core and users' Z demand at the Z front end of the column; Secondly, it is suggested to write a column with anchor text. If you want to use pictures as columns for front-end effects, you must write alt and title properties. Because the anchor text of the column can layout some keywords that need to be optimized, in order to maximize the optimization effect Z, it is not recommended to use pictures as navigation columns.

2. seo operation of enterprise station column page.

First of all, let's talk about the matching degree. One is the matching degree between the column title and the anchor text of the column name, and more importantly, the matching degree between the anchor text of the column and the content under the column. Many of our corporate websites like to update the content under the column at will, whether it is related or irrelevant, which is actually wrong. Although the richness of the content under the column has a great influence on the optimization effect of the column, it is only meaningful to update the matching content. There are also column paths and sample text processing, so I won't say much here.

3. seo of content page of enterprise station

For corporate websites, the important thing is the home page, which is indisputable; However, if the optimization of the content page is not done well, not only the homepage cannot achieve the expected effect, but also the optimization of the whole site is impossible, which will directly affect the transaction rate of the website. The first is the matching degree of content pages, which is about the matching degree of content and title; The second is similarity, which is about the comparison between pages; The third is internal recommendation, which is about mutual voting and spider guidance of website content; The fourth is attachment optimization, which means that it doesn't have much impact on the website, but it can improve the content of the website.

Fourth, the construction and optimization of the external link of the website and the promotion outside the station.

In the era when external chain is king, we say that off-site optimization is just a fatal external chain. Although the search engine algorithm has been upgraded a lot, but for enterprise stations, it has always been important not to external links, but to auxiliary optimization and promotion outside the station. Auxiliary optimization is to optimize the same batch of keywords by using the off-site platform. The purpose is to achieve the effect of platform information coverage and prevent the website from being passive by K. The off-site promotion should focus on promoting the company's products. If you push the company website, it will be a detour. Isn't the company selling products when it makes websites?