Hospital nursing publicity work plan

Improve the management system, pay close attention to implementation, and make the nursing work institutionalized, scientific and standardized. The following is the hospital nursing propaganda work plan I have compiled for you, hoping it will be useful to you.

Planning of hospital nursing publicity: In order to survive and develop, hospitals must "strengthen quality internally and shape image externally". The important role of propaganda work is to unify workers' thoughts, change service concepts and improve service quality through internal publicity and education; We should constantly explore and improve the forms and contents of publicity in line with the development of the situation, closely combine with the actual situation of the hospital, and effectively play the role of publicity in expanding hospital visibility, establishing hospital image, expanding market share, and achieving business objectives.

First, establish a publicity model suitable for our hospital.

1, combined with the actual situation in our hospital, pay attention to the authenticity of the publicity.

From point to surface. In view of the current situation in our hospital, the medical level of the staff in each department is uneven, so the propaganda should change the perfect and balanced mentality, favor the departments and personnel with outstanding performance, do not publicize all departments, and promote the whole hospital by promoting one department.

Second, strengthen the construction of hospital culture and deepen the education of medical ethics.

1, new hospital cultural propaganda corridor.

New publicity columns have been added on both sides of the entrance of our hospital. Attached to the hospital held related activities, related leaders' inspections, hospital current affairs photos, and two health education publicity columns (World No Tobacco Day, National Hypertension Day, World Mental Health Day, World Diabetes Day, etc.). ).

2, ad hoc Chinese medicine publicity column, promote Chinese medicine culture. outpatient department

Add a publicity column for frequently-occurring diseases in internal medicine and surgery, and add a publicity column for children's vaccination.

3. Post the hospital's training, service concept and beautiful vision on the wall for employees to watch and read every day, and gradually integrate into employees' thoughts.

4, strengthen the publicity of medical technology, to study business, take the initiative to create new technologies and other deeds to do key publicity. Collect information on clinical medical activities, publicize good deeds and advanced typical cases in time, vigorously publicize superb medical skills and typical medical cases, and cultivate employees' upward thinking. Establish and improve an effective incentive mechanism to mobilize the enthusiasm of medical staff to join the work.

5. Collect classic medical records and publicize them widely.

6. Assist relevant departments to carry out relevant employee activities and competitions, entertain and educate, and seize the opportunity to conduct political and ideological propaganda.

7. Give full play to the role of hospital SMS platform. Send greeting messages to inpatients through the short message platform established by the hospital every year during the Chinese New Year holiday.

Three, strengthen the publicity of Chinese medicine rehabilitation department, family doctor service and national health examination.

1. Put publicity boards and materials for rehabilitation and family doctor services in each village station.

2. Hang the corresponding propaganda banner in the eye-catching position of the village. (Family doctor service, national health examination)

3, the use of large electronic screens, billboards and other traditional Chinese medicine publicity.

4, every month to the countryside for health education lectures, to carry out activities loved by the masses.

5. Make full use of TV media to promote our hospital as a whole.

6. Take advantage of medical and health-related festivals to carry out free clinic activities in villages, and issue business cards related to various departments according to the actual situation of the people who come to the free clinic.

(1) "3.8" Women's Day, organize and carry out publicity activities on gynecological popular science knowledge.

(2) "4.7" World Health Day, to carry out popular science knowledge publicity activities.

(3) "5.12" International Nurses' Day, and the nursing department organized the popularization of popular science knowledge.

(4) "10.8" National Hypertension Day, and carry out health knowledge publicity activities on "hypertension".

(5) "11.14" World Diabetes Day, and carry out diabetes health knowledge publicity activities.

Under the correct leadership of the president, the hospital publicity work in 20xx has basically met the requirements of the accreditation standards for secondary hospitals. At the same time, it will hold high the two flags of "specialty characteristics" and "service market", expand the hospital's popularity and influence in Hebei Province and even the whole country, create a brand effect, further increase publicity efforts, and provide necessary guarantees for consolidating and expanding the market.

With the end of the evaluation of secondary hospitals, higher requirements are put forward for the propaganda department of our hospital. In the future, there are two main directions for propaganda work: 1, strengthening the construction of hospital culture, especially the construction of Chinese medicine culture. 2. Do a good job in the preliminary work of market and medical insurance publicity.

A, 20xx * * hospital propaganda work guiding ideology

1, according to the standards of secondary hospitals, implement the content of cultural construction of secondary hospitals.

2. Differentiated publicity on the basis of the overall publicity of the hospital, focusing on the characteristics of Chinese medicine in famous departments and the effect of famous Chinese medicine experts.

3. Fully cooperate with the market and medical insurance for publicity.

Second, the main points of propaganda work

1, strengthen the cultural construction of our hospital according to the standards of secondary hospitals.

(1) According to the standards of the second-class hospital of integrated traditional Chinese and western medicine, we will carry out the cultural construction of our hospital, especially the cultural construction of traditional Chinese medicine, so as to realize that popular science knowledge will enter the ward and treatment concept will enter the ward.

⑵ Strengthen the construction of hospital CI, and unify mind identity, behavior recognition and visual recognition. Strengthen the training of our cultural concept and staff behavior, and gradually unify the layout of various signs and signs.

2, the overall publicity, highlighting the "three", hospital brand image.

3, strengthen the publicity of our national, provincial and municipal key TCM specialties and backbone specialties.

(1) Take the national key universities of cardiovascular department as the leader, and increase publicity. Highlight the cardiovascular specialized departments that are under construction in the Twelfth Five-Year Plan of state administration of traditional chinese medicine, as well as the departments of traditional Chinese medicine such as blood vessel thrombosis, spleen and stomach diseases and gynecology in key provinces and cities, and further increase the publicity, so as to strive for CCTV and well-known newspapers and periodicals in China to expand their influence on the basis of the original publicity.

(2) Find out the key departments such as Encephalopathy, Respiratory Department, Nephrology, Orthopaedics, Surgery and Gynecology.

Point, promote in the hospital, give publicity and support, make it develop rapidly.

(3) Making popular science propaganda materials to meet the needs of key publicity of departments.

4. Give full play to the celebrity effect of famous old Chinese medicine practitioners and western medicine experts at the provincial and municipal levels, and vigorously publicize their technological advantages. At the same time, give publicity and support to young and middle-aged doctors with development potential to help them improve their popularity.

5, vigorously carry out various forms of public welfare activities, improve the visibility of the hospital.

Use holidays to plan and launch free clinics and participate in social welfare activities, carry out face-to-face communication between doctors and patients, and enhance the influence and credibility of hospitals.

6. Give full play to the role of the Great Wall health education course, cooperate with the media to carry out large-scale public welfare activities, spread Chinese medicine culture, provide authoritative health for the majority of middle-aged and elderly friends, introduce old Chinese medicine experts, train young and middle-aged doctors, improve their technical level and service level, and increase their affinity for the masses.

Third, the way of publicity.

1, in-hospital publicity

(1) Strengthen internal publicity, let employees establish a sense of ownership and competition, and emphasize that the market is in the hospital, and everyone is a propagandist. Closed-circuit television systems are installed in outpatient halls, functional departments and wards, and expert lectures, videos, expert introductions, etc. are regularly broadcast to enhance patients' awareness of our hospital.

⑵ Make full use of our excellent quarterly magazine to spread the Great Wall culture, special medical care, experts talk about diseases and popular science knowledge, and constantly improve the magazine content. Every patient admitted to the hospital has a copy to let popular science knowledge enter the ward. At the same time, health communication should be oriented to the society and rural doctors, and consciously increase academic exchanges with rural doctors and understanding of hospitals.

(3) Do a good job in unifying the publicity boards in the hospital. The content is provided by the department and standardized by the hospital.

(4) Make use of important festivals such as March 8th, May 1st and Spring Festival to produce targeted professional newspapers.

2. Use the existing media (enrich the layout)

(1) brand building, image building, expanding the influence of the hospital, and publicizing the specialty characteristics;

(2) Offering the Great Wall health education course (experts talk about diseases);

(3) Other activities, such as talent recruitment and free clinic in hospitals, should be planned at any time.

3. Choose TV stations, radio stations, newspapers and media with influence or fixed target groups.

4, outdoor advertising tree image

5, communicate with the outer court

Selective mailing with hospitals in various provinces and cities to expand popularity.