There are very few auto repair shops and they are almost unable to survive. How can we change the status quo? Please ask the experts for advice.

There are actually many ways to attract new customers. 1. Drain experience cards, set up experience cards such as "9.9 Car Wash" and "9.9 Air Conditioner Cleaning", and recruit part-timers to promote experience cards. 2. Roadshows. The store can conduct small road shows to attract customers during the trial opening period. 3. Exposure on self-media platforms. Use self-media platforms, such as Douyin, Kuaishou, Public Good, Vertical Media, and other platforms, to find current hot spots and help with exposure, which can quickly drainage. 4. Cross-industry alliances, etc. These are all means of marketing and attracting traffic. However, attracting traffic customers is only a means to improve the store, and it does not play an important role in the store's long-term operation and sustainable profitability. Therefore, what you need to improve more is the ability to retain and lock customers, and convert traffic customers into your In the private domain, only by turning traffic customers into stable old customers, quickly gaining customer trust, cultivating customers' periodic maintenance needs, and increasing customers' repurchase rate in the store can support the store's sustainable revenue. The reason why stores are encountering such a situation now is that you do not have the competitive ability to lock in customers. Drainage is the first step in customer management. Customer management can be divided into "customer acquisition, interception, retention, conversion, and customer locking"

I have been cooperating with the company Xiangji Alliance, which provides in-store The digital system and digital tools provided give customers a new digital experience scenario, which can not only standardize the technician's inspection work standards, but also reduce the communication problems between SA and customers. Its digital interactive system can integrate the technician's inspection process and results. Synchronize to the large digital screen, allowing customers to intuitively view vehicle condition information, and the results can be sent to the customer's mobile phone synchronously, formulating periodic maintenance plans for customers, cultivating customers' awareness of car maintenance, and after cooperation, our store's additional items will be transformed , customer management is very helpful. If you are starting a new store, I also recommend that you find a professional training team to help you formulate perfect systems and processes, improve the service awareness and technical capabilities of your employees, and most importantly, help you build yourself in the region. IP has its own competitive advantages. The intensive maintenance program of Zhiji Alliance is also good. The initial intensive maintenance program for engines, such as precise oil use and no need to dismantle the engine oil, was very satisfactory to the customer and the profit was not low. When summer comes, I have already used their air conditioner. project, his air-conditioning project is equipped with a digital interactive system, and his recommended air-conditioning project marketing plan is very profitable. In the past, I used air-conditioning projects to attract traffic, but now it is my profit-making project, and it can also help me The main marketing method to quickly acquire customers and lock in customers. If you really want to open a repair shop, you might consider looking into this company to see if it can be helpful to you.

The planning of marketing products and marketing activities is also particularly important. Formulate a relatively powerful product package with high customer demand and conduct marketing promotions. For example, Tuhu's initial marketing plan was the "99 yuan maintenance" package, which was highly accepted by the public.

Do a good job in customer service management. Keep, archive and classify customers entering the store, and provide customers with a satisfactory service experience. In recent years, the automotive aftermarket has also been undergoing digital transformation. Many companies or stores have begun to use digital information technology to differentiate themselves from other peers and demonstrate their professional advantages. Use digital systems for standardized management of employees and customers, use digital tools to give customers a real digital experience, focus on customers, help customers formulate service plans, improve customer satisfaction, and increase the stickiness between customers and stores, both to achieve The purpose of adding items and converting can also achieve "word-of-mouth communication".

Offline marketing activities. Establish your own cycling group and regularly organize offline activities, such as self-driving tours and other activities.

Interoperability and transformation. Establishing cooperation links with related industries in the automotive aftermarket can convert more accurate customer information into your own customers.

Managing a store to attract traffic and plan events is only one aspect. The most important thing is to have strong management capabilities in operating a store. Otherwise, customers will still face the risk of churn without a good experience.

1. Develop a management system. The store management system includes personnel management system, warehouse system, workshop system, financial system, daily management and other systems. The management system can ensure the standardization of work and the degree of cooperation between various departments;

2. Establish a clear Organizational structure. The job organization structure is clear, and positions and responsibilities are determined, so that work can be completed efficiently and the phenomenon of buck-passing can be reduced.

3. Establish standard business processes and service processes. It can enable enterprises to have powerful monitoring and timely disposal. Through the effective execution of processes, they can continuously improve and optimize, continuously improve organizational operation problems, improve the overall performance of the organization, reduce over-reliance on people, and improve work efficiency.

4. Daily management of the store. The daily management of the store includes: 1. The overall environment meets 6S management. 6S management creates a clear store environment by standardizing the site and physical objects, cultivating good working habits of clerks, and improving people's quality. 2. Setting up morning and evening meetings, weekly and monthly meetings , quarterly and other regular meetings to understand the work and work progress of each section of the store in real time.

5. Establish an employee management system. 1. Standardize the behavior of employees and enhance employees’ service awareness; 2. Develop talent training plans to improve employees’ abilities. 3. Develop a fair and equitable performance appraisal system to give employees room for promotion, which is conducive to improving employees' enthusiasm;

6. Establish a customer management system. Clear membership grading and systematic membership system can maintain the stickiness between customers and stores.

7. Differentiated service items. Summer is coming, and air-conditioning projects are used in stores to attract traffic. It depends on which service satisfies customers more. Nowadays, what auto service stores compete for is no longer the quality of service, but whether they can provide customers with differentiated services. Scenarios and differentiated service experiences must have competitive advantages with other stores in the region and satisfy customers' consumption experience.

If all of the above are completed successfully, I believe that your store's combat effectiveness will definitely explode, and you will not have to worry about not having customers. What you should do is how to manage customers well.