How to Promote the Opening of Chinese Medicine Museum

Abstract: Now people pay more and more attention to their own health, and TCM health preservation has become a new way of life. Many people have taken a fancy to the Chinese medicine industry market and have opened Chinese medicine museums. After the site selection, naming, decoration and other preparatory work are done, the Chinese medicine museum can be opened. So how to promote the opening of the Chinese medicine museum to attract users? How to plan the marketing plan of TCM health center? Let's have a look. First, how to promote the opening of Chinese medicine museums?

1, early

For example, during the renovation, curtains and carpets are decorated offline. Online decoration process, promotion of soft articles for opening activities, etc.

Conditional can take the lead in contacting the community to carry out free clinic activities, and transmit trial business information through free blood pressure free clinic. Interested parties can receive or purchase experience cards.

2. During the trial operation.

Generally speaking, it is recommended to start a business in 7- 10 days. During the trial operation, it is mainly to standardize the workflow, optimize and improve the trading skills, and the most important thing is to accumulate seed customers.

Common offline methods, such as Yi Labao at the door, playing recording (trial version), hanging banners, etc. Distribute leaflets and experience coupons everywhere and start to promote membership cards. It should be noted here that the design of the membership card should conform to the positioning of the store.

For those with good geographical location, free blood pressure measurement or product display can be carried out at the door. If you are online, you can use your common circle of friends to collect praises and send several treatment experiences.

3. During the opening period

During the opening ceremony, the main picture is the holiday atmosphere and activity policy. In the atmosphere, lion dance can be adopted to attract people's popularity, and in the activity policy, such as the courtesy of entering the store, the exemption of expert registration, and the experience of characteristic Chinese medicine therapy.

Mainly from attracting and retaining customers. During this period, an interactive lottery can also be held to introduce and reward the first batch of seed customers.

Of course, we say that kung fu should be done in daily life. Usually, we mainly do community activities regularly, serve every patient who enters the store well, and give appropriate recommendations and rewards.

If you can do it online, you should update the content regularly and forward it to the circle of friends to improve the visibility of the clinic.

Second, the traditional Chinese medicine health pavilion marketing plan planning

(a) the promotion plan after the renovation and design of the Museum of Traditional Chinese Medicine.

1. In the early days of its establishment, the Chinese Medicine Museum mainly carried out a series of activities in the form of brand promotion to attract high-end people in the villa area to experience it for free, and used decoction and acupuncture to dredge the meridians to build the popularity of the museum.

2. Establish a website. Nowadays, with the popularization of the Internet, website construction is actually a high-quality media propaganda method with low cost, wide spread, quick effect and deep understanding, which has been well known by many enterprises and individuals. If you want to stand out in a short time and win the most attention, you can't ignore the website construction. It is necessary to strengthen the connotation construction of the website, with the connotation construction as the starting point, to connect and display our services with Chinese medicine culture, China traditional culture and humanistic culture on the Internet, to make a website with characteristics, atmosphere, practicality, culture and depth, and to make the Museum of Chinese Medicine poetic, appropriate, traditional culture and theme. The communication goal combines the characteristics of network communication and marketing strategy, and takes "communication to guide the audience" as the starting point. The communication objectives of this plan are set as follows:

1. Always pay attention to the female groups who love health, health preservation and life on the Internet.

2. Netizens who are active in forums such as fashion, life, women, health and parenting.

3. Internet media; People who are keen on Chinese medicine public welfare.

(B) the implementation strategy of the museum of traditional Chinese medicine after marketing promotion

Focus on website function development and optimization, the framework is as follows:

1. Comments on key contents in website information are perfect (website management can be released in the background). For example, opening a website of the chief physician is full of praise and the mood is set to support.

2. Make a website content editing plan, and regularly create and update website information, special topics, advertising pictures in the station, etc.

3. Plan the content of the forum in the site and interact with different registered usernames regularly.

4. The forum in the station will resolutely put an end to the phenomenon of small advertisements, so that real users can feel the real interaction, with many online people and timely maintenance.

5. According to the serious interaction area related to medical care, such as expert answering questions, it is regularly updated and maintained according to the actual causes.

(C) Off-site communication strategy

Make use of the information transmission characteristics of the internet to cooperate with marketing activities at multiple levels. The framework is as follows:

1. Make regular communication plans for website members, audience targets, communication targets, special database targets, etc. In addition to marketing planning, the content of planning should also be retained, such as holidays, major event days, members' birthdays, etc.

2. Homepages or introductions of doctors in our hospital established by other websites are regularly maintained and updated to provide favorable information; And through content publishing * * * enjoy the establishment of media resource exchange relationship with some such websites.

3. Regularly update and maintain interactive communities such as Baidu Know, Sina Ask, Tianya Ask, Soso, and QQ. Use different user names to find the cause through the content of question and answer (try to avoid pure advertisements that people can see at a glance).

4. Join or create a blog group, enjoy the publishing group and update the content regularly; Publish off-site information from the perspective of consumers and netizens; Cooperate with various websites through public welfare activities.

(D) WeChat marketing

Referring to the mode of Chinese medicine reading club, at present, the WeChat of Chinese medicine hospitals in various Chinese medicine museums and hospitals is in full swing, and they all attach great importance to it. A person sells 65,438+10,000 items through WeChat in a month. Wechat is indeed an indispensable part of mobile sales. It is beneficial to let customers introduce customers and form a series of activities such as new profit growth points. The more WeChat fans, the greater the publicity in the future.

Implementation steps:

1. Using private micro-signals, the previous stage is attractive and finally flows to the official WeChat account.

2, WeChat official account to create content, private account to promote and cultivate relationships.

3. In the early stage, we can bring in classmates and friends we know to raise, develop, cultivate relationships and feelings, and promote consumption and introduction.