Double 11 planning activity plan

In order to ensure that activities are carried out in an orderly manner, it is often necessary to prepare an activity plan in advance. A good activity plan must pay attention to the participation and interactivity of the audience. So what kind of activity plan is good? The following is a sample of the Double 11 planning activity plan that I carefully compiled (5 general articles). It is for reference only. You are welcome to read it. Double 11 planning activity plan 1

Double 11 is a festival that e-commerce companies must compete for over the years. The intensity of activities and publicity, the number of participating brands and categories, and the richness of activity forms are all the highest in the year. As an offline physical mall, we need to grasp the concept of Double 11 shopping carnival and carry out winter clothing promotions when the temperature drops in November. The intensity of activities, marketing methods and on-site experience should be more differentiated from e-commerce, so as to highlight the characteristics of physical stores.

1. Event theme:

Double 11 decisive battle - Eastcom Department Store opens China Shopping Festival!

2. Event time:

November 8th (Saturday) - November 11th (Tuesday)*** 4 days

3. Activity content

Eastcom Department Store held an unprecedented and blockbuster event on November 11th Attack, double 11 decisive battle, declare war on e-commerce, more discounts than online shopping!

Breaking news: 10 yuan cash coupon is here, see if you can grab it!

Get it Coupon method: ① Get it with the "Double 11" text message; ② Follow the official WeChat of "Jiangxi Dongxin Department Store" and reply "1" to get an electronic coupon, and get the paper gift certificate with the electronic coupon; ③ Get it directly with the VIP card; per person Each coupon collection method is limited to 2 pieces;

Gift certificates can only be used on 1-3F of Eastcom Department Store, excluding gold jewelry, watches and glasses, special offers, rental counters and express counters;

Gift certificates It is not allowed to be used across counters. One coupon can be redeemed for a purchase of 100 or more, two coupons can be redeemed for a purchase of 200 or more, and a single item is limited to 2 coupons;

The gift certificate is a one-time use, no change will be given, and it will not be cashed. Collect;

The counter that “accepts coupons” or “does not accept coupons” must be clearly stated;

Coupon collection time: November 4th to November 11th Gift coupon use time: November 8 From Sunday to November 11th

Coupon collection location: Main service desk on the first floor of Eastcom Department Store

IV. Gift settings

1. Get coupons for purchases over XX< /p>

2. Get food coupons for purchases over xx

3. Get a small exquisite gift for purchases over xx Double 11 planning activity plan 2

Activity time:

November 11, 20xx

Event location:

xx Beauty Salon

Target audience:

All new and old people Single female customers

Purpose of the activity:

It coincides with the "Singles' Day", in order to enable all single female customers to feel the warmth of the beauty salon during this festival, and also be able to Get a beautiful experience. During the "Singles' Day", and taking into consideration the season, climate and other issues, the beauty salon hereby launches promotional items such as hydration, anti-drying, and repair that are popular among female friends. We hope to take advantage of this season to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and increase the consumer market share of beauty salons.

Event promotion:

1. "Singles' Day" is a festival spread from the Internet, so the publicity should focus on the Internet promotion planning. First, publicity information about this event was published on the beauty salon’s website, official Weibo, forums and other channels. Publish event content online about two weeks in advance.

2. During the event, distribute leaflets and coupons in crowded places, streets, and commercial main streets. It is best to combine it with WeChat marketing.

3. Two weeks before the event, holiday coupons and experience coupons will be distributed to customers who spend a certain amount of money in the store. And decorate the door of the beauty salon, put up posters and hang banners at the entrance of the beauty salon, etc.

Activity content:

1. Members of the beauty salon who participate in this activity during the activity can enjoy a 20% discount on sales and receive skin care experience coupons with their membership cards. If members Those who have 500 points or more in their points card can experience a moisturizing and hydrating program in the store for free with their membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 20% or 20% off discount. In addition, you will receive a membership card and a sample skin care sample provided by the beauty salon.

Notes:

1. Register at the front desk and record the customer’s name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others.

3. Many beauty salons do not have QR codes. If they do, use QR codes to promote this event, and the effect will be maximized. Pushing pictures, texts and videos through WeChat will attract more customers to participate in Singles Day activities. Double 11 planning activity plan 3

1. Foreword

Based on market survey statistics and many years of retail experience in specialty stores, at present, most of our customers are customers who have just purchased a house or newly renovated it. But now, on average, each Zhida terminal retail store occupies less than 10% of the market share, and there are still many potential consumers who have never been to a Zhida home fabric store. Therefore, this promotion is targeted at the consumer group who have just bought a house, using exquisite gifts to attract them to the store, and then using "super value packages" to increase their desire to buy, and ultimately the transaction is successful.

2. Time of the event:

November 1, 2020 - November 20, 20xx

3. Purpose of the promotional activity:

1. Quickly let consumers know and contact Zhida Home Furnishing Fabric Store.

2. Improve the sales performance of Zhida Home Furnishing Fabric Store.

3. Enhance the visibility and reputation of Zhida home furnishing fabric brand.

4. Promote the core value of the brand of "Home Furnishing Support Expert".

IV. Activity theme:

xxx

V. Targets of promotional activities:

1. Target market for the activity: New Real estate, wedding photo studio.

2. The main targets of promotion: houses that are being renovated, new houses that have just received the keys, new houses for weddings, and old customers who often introduce new customers to consume.

6. Promotional steps:

1. The store will distribute leaflets and coupons to new property owners

2. New property owners will receive coupons Come to the store to get a free exquisite gift with any owner certification documents

3. The owner fills in an information file form

4. After completing the filling, the salesperson will introduce the general situation of the store. Product condition.

7. Contents of promotional leaflets.

1. With the coupon, you can go to the local Zhida Home Furnishing Fabric Store to receive a set of "personalized coffee utensils" worth 138 yuan for free.

Tip: Please present a copy of the property purchase contract when picking up the property. (Time: May 1st to September 31st, 20xx)

2. Customers can enjoy a 5% discount after the discount by presenting the promotional leaflet or the Zhida Home Fabrics "Collect for a Lifetime" service passbook , except for special offer products.

Note: Stores participating in promotional activities must ask customers who receive gifts to fill in the questionnaire and return it to the company. Thank you for your support.

Double 11 planning activity plan 4

Activity theme:

Give single you the opportunity to find your other "half"

Activity slogan:

< p> I hope people will live forever/I will never be single again

Purpose of the activity:

Steady improvement of the music house bar brand

Activity location:

Music house bar

Event time:

January 11, 20xx

Event background:

Because "Halloween" has just passed, Moreover, there is not much room for the development of "Singles' Day" in a medium-sized city like Huai'an, and the annual "Christmas" is coming soon.

After comprehensive consideration, it was decided not to make this festival big, but it must be Be careful and be deeply rooted in people's hearts.

Activity content:

1. All ladies who arrive at the bar before 20:30 on the night of the event will receive a free cup of milk tea.

2. In the interactive session, if a single man likes a woman, he can write a small note and have the waiter pass it on, and experience the fun of flying pigeons passing messages.

3. Lucky consumption prizes will be drawn at 11pm, 1 first prize: a set of Dynasty red wine; 2 second prizes: 4 bottles of beer; 3 third prizes: 2 bottles of beer.

I hope people will last forever and there will be no more singles!

Act quickly and say goodbye to your singleness at the music house bar! Double 11 planning activity plan 5

1. Theme name:

Seven-Color City “Double 11” Singles Cocktail and Reader Meeting with Columnist Mr. Wang Wei

2. Time and Place:

XX November 11th, 19:00-23:00

New Town Xianglong Qisecheng State Sales Hall and Swimming Pool Bankside

3. Highlights of the event:

1. The first gathering of figures from the previous blooming seasons of Guangzhou Daily Qingyuan Community

2. The first reader meeting for Wang Wei, a columnist of the "Quality Man" in Guangzhou Daily Qingyuan Community, a nationally registered psychologist

3 , Qingyuan’s first swimming pool wine party

4. Dating gathering of elite men and women in the city on XX Singles’ Day

5. Elite real estate expert forum in the seven-color city-state

6. Guangzhou Daily Qingyuan Community’s first reader meeting

4. Venue Arrangement

Communication and interaction arrangements are in the sales department

Single parties and cocktail parties are arranged in the swimming pool< /p>