Dragon Boat Festival marketing planning featured 8.

Due to the increasingly fierce competition in the advertising market, marketing planning has become more and more important. To be an excellent marketing planner, in addition to rich work experience and professional knowledge, marketing planning experts also summed up the "donkey kong". The following is a selection of marketing plans for the Dragon Boat Festival that I have compiled for you, for reference only, and I hope it will help you.

Selected Marketing Planning of Dragon Boat Festival 1

Dragon Boat Festival is a traditional festival of our Chinese nation, which is just an opportunity to warm up old customers and develop new customers, so we should store customers during the Dragon Boat Festival.

Common activities include: daughter going back to her mother's house, hanging a portrait of Zhong Kui, hanging calamus and wormwood, wearing sachets, dragon boat racing, competitions, batting, swinging, drawing realgar for children, drinking realgar wine, eating salted eggs, zongzi and seasonal fresh fruits. This activity is arranged as follows:

I. Background of the event

1, the first phase of the store is basically sold out, and the second phase of the store is also on sale at the end of X. There are also corresponding promotions on May Day. At this time, the Dragon Boat Festival has officially become an opportunity for us to strengthen our customers and increase our promotion.

2. During the sales period of the project, there are many intended customers, so it is necessary to speed up the determination of the intended customers.

3. During the Dragon Boat Festival holiday, some customers who went out to work returned to their hometowns, and institutions and institutions were on holiday, and potential customers increased.

Second, the purpose of the activity

1. Maintain the relationship with the old owners, and provide the sales staff with the opportunity to communicate with the owners.

2, word-of-mouth communication, through the mouth of the old owners and X people to spread for X.

3. Through this maintenance activity, in order to improve and promote the sales of X Phase II shops.

Third, the activity time

_ year x month x day

Fourth, the venue

X project sales office

Verb (abbreviation for verb) invites guests to participate in activities.

X old owners and visiting customers.

Activity decoration of intransitive verbs

Zhong Kui's portrait and wormwood are hung in the sales department. Render the festive atmosphere.

Seven. Activity content and process arrangement

(1) Activity content

1, taste all kinds of zongzi on the spot.

2. Participate in on-site activities and receive gifts.

(2) Activity flow arrangement

1, the customer is present and signs in.

2. Taste all kinds of zongzi on the spot (membership card display).

3. Taste all kinds of zongzi on the spot (membership card display).

(3) Detailed rules for the series of activities in the case field

1, "winning the prize by throwing darts"

Activity time: 9: 00 on the day of the month.

Activity mode: All the old owners who visit during this period will have the opportunity to participate in this activity (sales representatives will lead customers to sign in the activity area to confirm their participation) and win different prizes according to the number of rings obtained by throwing darts.

Activity content: each customer has three opportunities to throw darts, and the total number of darts thrown three times is accumulated in exchange for the corresponding prizes.

Activity materials: 10 darts, 5 target plates, 1 registration and gift desk.

Prize setting:

First prize (25-30 rings): wool toy (worth X yuan).

Second prize (15 ring -24 ring): water cup (worth x yuan).

Third prize (below 15 ring): Keychain (worth X yuan).

Remarks: The event prizes are mainly distributed by the company's original surplus gifts.

2. "Taste all kinds of zongzi"

Activity time: 9: 00 on the day of the month.

Activity mode: Sales representatives inform customers of the activity information, invite old customers and visiting customers, and count the number of participants at 17: 00 on the afternoon of X day.

Selected Marketing Planning of Dragon Boat Festival II

I. Purpose of the activity:

In order to do a good job in holiday food sales, meet customers' holiday food needs and improve the reputation of the supermarket market, this activity is specially carried out.

Second, the activity time: __x

Third, the theme of the event: "Zongqing Dragon Boat Festival"

Fourth, the atmosphere layout:

1, the entrance of the supermarket, the storage area of preserved eggs, the selling area of zongzi, the exit of the supermarket, and the selling area of preserved eggs and zongzi street outside decorate the atmosphere of Zongqing Dragon Boat Festival.

2. The supermarket imports, the promotion of jiaozi and preserved eggs in a street freezer on the periphery, the promotion of mung bean cakes and crispy egg rolls exported from the supermarket, the dismantling of ham stacking in the infield, and the display of preserved eggs.

3. At present, the bulk rice department switches with the local specialty counters, and the preserved egg gift boxes overlap.

4. Cooked in jiaozi (imported, promenade, infield), free to taste.

5. Stacking arrangement of drinks in the beverage area (red wine 1, white wine 2), temporary promotion arrangement and related fee agreement. Jar wine promotion.

6. Stacking in front of the cashier will show the salted eggs in the gift box 7 days in advance.

7, Dragon Boat Festival legends, customs and cultural propaganda (popular).

8. Export exchange, zongzi fishing venue layout, KT board.

Verb (short for verb) activity:

1.5 yuan: On May 27-28, empty barrels of edible oil can be exchanged for 5 yuan edible oil cash coupons, which are limited to the top 200 customers every day, and the cash coupons are valid for 27-28 days. Arowana has another surprise and will not participate in the five-yuan exchange.

2, the taste of milk powder, daily experience: buy three get one free.

3. Shopping at Zongqing Dragon Boat Festival (May 29th -3 1, 100 Customer 68 yuan plus 65438+65438 Zongzi 0 yuan).

4, Dragon Boat Festival loves to fish dumplings and earn dumplings. From May 29th to 3rd1,58 yuan will be able to participate in the activity upon receipt. In two minutes, you can earn as much as you can catch.

5. May 30-3 1 A handful of wormwood will be presented at the shopping party to ward off evil spirits and avoid epidemics. Daily limit 100.

Selected planning schemes of Dragon Boat Festival marketing activities 3

First, time:

May 26th to June 10

Second, the location:

Jinjiang Hotel

Three. Goals and objectives of the activity:

1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Fourth, public goals:

Suitable for family, relatives and friends during the Dragon Boat Festival.

Verb (abbreviation for verb) positioning:

"Happy Dragon Boat Festival, Happy Family, Happy Family" is unique in advertising, which creates a warm and warm atmosphere for the festival when the consumption level of Qiyang Hotel is increasing to a higher level.

Sixth, combined with promotional activities

1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and opens 1 room in cash to send food and beverage coupons to 20 yuan.

2. In the name of "Happy Dragon Boat Festival, Happy Reunion and Happy Family", the Food and Beverage Department carried out the following publicity activities.

1), the price of food in the food city 10 yuan, buy one get one free in Yanjing pure beer.

2) 20% discount on food in VIP room. If you spend money in 300 yuan, you will get a coupon to 20 yuan and a ktv show in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).

3) Take the Dragon Boat Festival culture as the content, launch various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book a group banquet to send to ktv in the afternoon. And launched several Dragon Boat Festival specialties.

4) In this series of activities, we must grasp the principles of "authenticity" and "original flavor". Family dinners and gatherings of relatives and friends are the main sources of tourism at this stage. Then the hotel's products should mainly meet the needs of such guests. The dishes should be light in taste, suitable for all ages, large in quantity and moderate in price. Banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project of this activity.

3、ktv

A) Spend one night and send food and beverage vouchers to 20 yuan.

B) Those who spend all their money in 300 yuan will be sent to a private room in the afternoon market and a pot of tea.

C) If the catering consumption is full in 400 yuan, a ktv afternoon box (including a pot of tea) will be presented.

4. Sauna Center

Full set of 300 yuan

Send food and beverage vouchers to 20 yuan.

Seven, the effect analysis of marketing activities

1. This plan embodies the overall marketing idea of Jinjiang Hotel, that is, "seeking the potential first, then seeking the profit" (that is, seeking popularity first), so that customers dare to enter the hotel for consumption, so that the hotel's service facilities can be recognized by customers, and the preferential treatment to family, relatives and friends during the Dragon Boat Festival can better reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, and the popularity of catering is promoted through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

4. Through this marketing plan, the target should be: guest room 65438+200,000 yuan/day, catering 1 10,000 yuan/day, ktv3 3,000 yuan/day, leisure center 65438+200,000 yuan/day. A total of 37,000 yuan/day.

Eight, budget and advertising planning:

1, 50 banner advertisements on main roads in Qiyang County. The cost is 3500 yuan. Feng, the general manager, is responsible.

2. All mobile phone mantissas in Qiyang County are covered with carpet messages from 6, 8 and 9 users. It is estimated that 5000 articles will be distributed, ***500 yuan. Manager Zhong is in charge.

3. Rent a special publicity car to promote around the city 10 days. Cost _ yuan. Feng, the general manager, is responsible.

4. All taxis in Qiyang County are advertised. The cost is 1000 yuan. Minister Jiang is in charge.

5. Organize employees to take to the streets for training and distribute publicity materials. 300 yuan. Manager Jiang and responsible.

6. Make 400 consumption volumes at the cost of 50 yuan. Li Jiaojiao is in charge.

Attachment: advertising words

1, New Jinjiang, New Entertainment, New Consumption Dragon Boat Festival surprise gift.

2. The price of vegetables in Xinjinjiang New Taste Food City 10 yuan, buy one beer and get one free.

3. Jinjiang ktv new clothes revised version, launched singing catering.

4. Jinjiang Sauna Center lets you feel the contest between ice and fire in summer.

5. "Sing happily and eat happily" Jinjiang Hotel is noble but not expensive.

6. "The voice of nature, charming interaction" came to Jinjiang ktv with unexpected surprises.

7. "Happy Dragon Boat Festival, Happy Reunion and Happy Family" Jinjiang booked a banquet and sent it to ktv in the afternoon.

9. Other work that should be improved and completed before June 25th.

1. Work clothes of all departments are distributed in place. In charge of the Fourth Army of Tang Dynasty.

2.ktv and catering transformation completed. Zhao is always in charge.

3.ktv women's clothes have been made. In charge of the Fourth Army of Tang Dynasty.

4. The management of consumption distribution is formulated and improved by the Finance Department. Tao Huishi is the person in charge.

5. The propaganda, agitation and preparations of all departments have been completed. By the department manager.

Selected Marketing Planning of Dragon Boat Festival 4

Activity purpose

The traditional Dragon Boat Festival in China is coming. In order to meet the needs of most tourists to take advantage of the small holiday, seasonal promotion activities are launched according to this solar term, combined with hotel resources for promotion. At the same time, it will better help your hotel to improve off-season room sales, expand market visibility and set off a wave of sales climax again. Ctrip vigorously launched a large-scale promotion activity of "Dragon Boat Festival, hotels provide multiple gifts", and now you are cordially invited to participate!

During the promotion period, your hotel will be fully displayed on Ctrip's online and offline platforms!

Activity theme:

"Dragon Boat Festival, the hotel provides multiple gifts", looking forward to your enthusiastic participation?

Activity requirements:

Book a hotel during the event and enjoy the following benefits after check-in:

1) check-in discount/room rate discount

2) Give a free fuel card (or deduct the room rate when checking out with the fuel card).

3) Free Rollaway Bed+Free Breakfast

4) Give special gift boxes for Dragon Boat Festival (zongzi gift box, realgar wine, etc.). )

Select one or more of the above offers. Gift box discount can be provided according to the actual situation of the hotel, and the promotion intensity is different according to the selected content.

Activity time:

Activity time: May 20th, 20th, 20th/July-June12nd, 20th17th.

Online time: 2065438+May 20, 2007

Promotion channel:

1) online advertising (worth 400,000-500,000 yuan): wide-screen homepage of hotel channels, special promotions, special offers of the season, etc.

2)EDM (worth 200,000-300,000 yuan): 200,000 copies for main promotion/auxiliary promotion.

3) Offline sales and promotion through other channels such as SEM.

4) Use "Ctrip coupon" to get cashback support.

5) Public relations news release

In order to make this promotion more effective, we will make reasonable arrangements for publicity and recommendation according to the competitiveness of the promotional products provided by the hotel.

Selected Marketing Planning of Dragon Boat Festival 5

I. Purpose of the activity:

1. In order to celebrate the Dragon Boat Festival, we use low-price concessions, emotional narration, interactive activities and other activities to create a festive atmosphere and improve the reputation of shopping malls;

2. Expand customers' participation in activities, entertain and educate, further promote entertainment marketing, let customers fully participate in activities, cause emotional buzz, and narrow the distance between shopping malls and customers;

3, through various activities, attract popularity, promote sales, increase the efficiency of shopping malls, and enhance staff morale.

Second, the activity time:

June 9-13

Third, the theme of the event:

On the May 5th Dragon Boat Festival, "Zongzi" is full of affection and righteousness.

Fourth, the way of activity:

True feelings 1: When true feelings get together, we miss our relatives more during the festive season * * * (June10-1).

Each of the first 100 customers who opened the store during the activity will be given a Dragon Boat Festival gift. Gifts are zongzi and exquisite gifts, and the quantity is limited while stocks last.

True feelings 2: deep fatherly love, true feelings in every word (June 9-19)

1. In order to celebrate June 19, a Father's Day essay contest was held. Manuscripts need sincere feelings to express their deep love for their fathers. Genre and number of words are not limited. Manuscripts should be mailed (or emailed) to the following address;

2. Address: Shopping Plaza, Hexi Road Shopping Mall, Sanya, Hainan, 57200; Mailbox: omitted; Award setting: first prize (1): a top-grade shirt; Second prize (2 winners): a brand-name tie; Third prize (3 winners): a belt; All participants have gifts.

Truth 3: Family Land Dragon Boat Race, Family Fun (June 1 1)

1. In order to highlight the characteristics of the traditional Dragon Boat Festival, harmonize family relations and promote family harmony, a "Family Land Dragon Boat Race" was held at 8 pm on June 1 1.

2. Activity mode: Tie two people together (the relationship between two people is family relationship), and the team that reaches the finish line first wins! Each round consists of 4 groups of family competitions, ***2 rounds, each round 1 rice cooker.

3.6.8 ~ 1 1 7: 00 pm, registration address: main service desk on the first floor of the mall, telephone number: omitted.

Truth 4: Deep homesickness, local accent competition (June 1 1- 12)

1. All contestants must express their talents in dialect, and the performance items can be singing, cross talk, sketches, etc. The lyrics and lines can also be changed, but the whole song must be expressed in dialect to reflect the characteristics of hometown, June 8-12.

2. Award 1 the best dialect talent, 200 yuan cash coupon and a participant gift through on-site voting.

Truth 5: Dragon Boat Festival with Passion, 5-day entertainment show (June 1 1- 15)

Selected Marketing Planning of Dragon Boat Festival 6

I. Purpose of the activity:

Through the activities, we will create a rich festive atmosphere in the hotel, bring special greetings to the public, and create a new highlight of hotel catering.

Second, the theme of the event:

Huatianzong Dragon Boat Festival

Third, the activity time:

Month day-month day, 20

Fourth, promotion measures:

2) Sales policy

If the one-time purchase amount reaches more than 5000 yuan, you can enjoy a 15% discount and give away the standard room;

If the one-time purchase amount reaches more than 10000 yuan, you can enjoy a 10% discount and give a luxury room;

If the one-time purchase amount reaches more than 20,000 yuan, you can enjoy a 15% discount and get a standard suite.

3) Hotel employees' discount authority:

Food and beverage managers and marketing managers can enjoy a minimum discount of 15%. If you ask for a lower discount, you need to get the approval of the general manager of the hotel (note: less than 20% of the sales will be counted, but you will not enjoy the commission reward).

Verb (short for verb) Task assignment:

Total task of Zongzi: 200,000 yuan (target task: 300,000 yuan)

Sales of catering department: 40,000 yuan

Sales of marketing department: 40,000 yuan

Other departments * * * total 1.2 million yuan. The specific task arrangement is mainly calculated according to the percentage of staffing of each department in the remaining tasks, the nature of the work of the department timekeeper and the front and back office, the close relationship with customers, and the actual completion of the 20-year zongzi sales task. The specific distribution is as follows:

(Remarks: The statistics of Zongzi are jointly conducted by the Finance Department and relevant departments, and they supervise each other to ensure the accuracy of statistical data. )

Six, reward and punishment scheme:

In order to encourage all hotel staff to actively participate in the sales of zongzi and strive to complete the sales task of zongzi this year, the hotel has formulated the following reward and punishment scheme for zongzi sales:

1) Awards:

Any department, team or individual who sells zongzi will be awarded 4% commission for basic tasks and 6% commission for excess tasks when completing departmental tasks (note: suppliers and engineers will give half credit settlement rewards).

2) Punishment:

For departments with unfinished tasks, the monthly salary of the department manager shall be deducted according to the proportion of unfinished tasks.

VII. Publicity and venue layout:

1, the lobby propaganda banner is hung at the main entrance of the hotel (the content is reported separately);

2. Set up a product display table in the lobby on the first floor of the hotel (the scheme is attached);

3. In-store POP promotional advertisements, TV startup advertisements and elevator advertisements;

4. Design and print zongzi brochures and tickets.

Eight. Cost budget: (* * * 2388 yuan)

Selected Marketing Planning of Dragon Boat Festival 7

First, the object of the activity

Peixian Rural Commercial Bank online banking, mobile banking (client), WeChat banking and Ding Yuan card users.

Second, the activity time

June 5, 2000-June 2000 18.

Third, the theme of the event

Affection, kindness and fatherly love of Luzhou-flavor zongzi

Four. Activity content

1, gift: Ding Yuan card users are polite.

During the activity, new and old customers of Yuanding Card in our store spent more than 2 cards or spent more than 288 yuan in Xuzhou He Jiong Department Store and Pei County Yanshan Hualian Supermarket, and presented towel gift boxes. Places are limited on a first-come-first-served basis (before 100 places are limited). Each customer can only buy one series.

2. Double courtesy: New users of mobile banking and online banking are very polite when dealing.

During the activity, customers who successfully transfer payment through online banking and mobile banking (client) of Peixian Rural Commercial Bank for the first time will receive a beautiful gift. Gift rules are set as follows:

(1) One zongzi gift box, limited before the Dragon Boat Festival 100 people.

(2) Prepaid card before 30 yuan Mobile 100 (it is not allowed to participate in the activities of Zongzi Gift Box at the same time).

Each customer is limited to one of the above prizes.

3. Triple Gift: Provincial WeChat Bank pays attention to courtesy.

During the activity

(1) Any customer who pays attention to the WeChat Bank of Jiangsu Rural Commercial Bank and successfully binds the Dingyuan card and makes a successful withdrawal without a card will receive a 10 yuan mobile phone bill. Limited places, first come, first served (limited to the top 500). Each customer can only buy one series.

(2) Any customer who pays attention to the WeChat Bank of Jiangsu Peixian Rural Commercial Bank and successfully binds Dingyuan Card will get a lucky draw. The award is set to:

First prize:10,60g silver bar.

Second prize: 200, 30 yuan Mobile prepaid card.

Third prize: 1000 people, 10 yuan mobile phone bill.

4. Four gifts: Dingyuan card, mobile banking (client) and online banking are polite.

Any bank card, mobile banking (client) or online banking customer who has not made a transaction from June to May, 20_ _ _ _, will receive a mobile phone bill from 20 yuan as long as a transaction with an amount exceeding 100 yuan occurs during the activity.

Selected Marketing Planning of Dragon Boat Festival 8

I. Purpose of the event

Take the Dragon Boat Festival as an opportunity to hold theme activities to add a happy atmosphere to the project, enhance the satisfaction of owners and customers with the project, and strengthen communication between owners, customers and companies. In addition, it can also accumulate potential customers for the sales of this project.

Two. Overview of activities

1. Activity time: June 23rd at 20_ 14: 30— 17: 00.

2. Location:

3, the theme of the event: Zongqing Dragon Boat Festival DIY, love to play politely waiting for you!

4. Invited personnel: project owners, potential customers, visiting customers and related customers of the company.

5. Estimated number of visitors: 150-200.

6. Main contents of activities: on-site eggs, DIY jiaozi, and happy farm work; Reward activities for redeeming garden points (such as playing marbles, competing with the king of guards, and passing the customs with wisdom).

7. Organizer: Ivy League Sales Department

Third, the activity site layout

1. Fountain outside the house sales department in the park: a sign-in desk is set at the door for guests to sign in. Each guest will get a wormwood and an activity manual. For guests with children, sachets will also be given. Guests will stick wormwood next to the check-in desk. On the right side of the entrance of the sales department, there are exhibition stands for people's activities and distribution maps of activities, fruits and cold drinks.

2. The lawn of the sales department of the park: DIY zongzi in the game activity area and venue, and the property management provides some tables and chairs for display. The staff took pictures of the customers.

3. Inside the sales department: DIY area and integral exchange area of zongzi on site.

4. Lawn on the hillside in the park: This site is mainly used for great wisdom activities, and some quiz questions such as small tasks and customs related to the Dragon Boat Festival are pasted on the rope.

5. Happy farm: place labor tools, buckets, plastic spoons, etc.

Four. Event invitation method:

1, invitation time

1) invitation date: June 14 to June 22nd is the invitation date for the event.

2) Registration time: The deadline for registration is June 22nd 17: 00.

2. Invitation method

1) Owner who has delivered the house: The housekeeper invites the owner who has already moved in, calls the owner who delivered the house, and invites the owner and his family to participate in this activity.

2) Key customers: the property consultant calls key customers and invites customers and their families to participate;

3) SMS invitation: Select a SMS company to send invitations for Dragon Boat Festival activities to customers who meet the purchase conditions of this project.

4) Online invitation: the project website and the club website publish the information of this event.

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