What are the characteristics of SMS marketing (what are the characteristics of marketing SMS)?

The reading rate of short messages is high.

Mobile phone users will look for it after receiving the text message. They will only be eliminated if they see short messages, so the ratings can reach over 95%, which is beyond the reach of any other media.

Mobile phone short message platform publishes objects with high gold content.

Compared with non-mobile phone users, mobile phone users have a certain income and a certain spending power.

The mobile phone group SMS platform was released quickly.

Traditional media needs production, typesetting and editing, and can only be released at a fixed time, which is limited by time and space. Short messages can be released at any time, which is fast and can be received by mobile phone users all over the country. In case of short comments or urgent publicity activities, SMS is very suitable.

The cost of mass texting is low.

Television, newspapers and outdoor media cost more, while SMS advertising costs less. At the same advertising cost, the audience of SMS is more than that of traditional media.

The software for sending short messages by mobile phone is novel in form.

Different from other traditional media, SMS platform is a new media based on modern mobile communication. Because the mobile phone is a personal communication tool that users carry with them, users can easily receive information at any place, including during business trips, which is more easily accepted by users and the advertising effect is better. Compared with voice communication, SMS is a non-voice communication method, just like selling insurance by phone, which will not cause legal disputes.