Taobao actually has apass members?

are you a member of Taobao apass? In order to give feedback to consumers and attract consumers' attention, Taobao launched apass members. It is said that apass members have a lot of rights and interests, and they are VIP users of Taobao, and not everyone can become apass members. Many people want to become black card members after their rights and interests, so how can they become black card members? The following small series will explain it for everyone. How to become an apass member

The first condition for becoming an apass member must be a Taobao member and registered with a Taobao account.

Taobao's selection of black card members is quite complicated, and its selection criteria are calculated by a set of algorithm system. APASS members actually give algorithms according to a very strict algorithm system. This algorithm includes more than 3 criteria, including your browsing time on Taobao, consumption amount, the width and breadth of browsing products on Taobao and Tmall, your accumulated reputation and favorable rate, etc. In addition, in terms of consumption behavior, similar enterprise procurement and even some business behaviors will be evaded in the evaluation. The main service target of APASS is the user group who makes life consumption on the Ali platform.

APASS members are invited. Alibaba Group regularly sends invitations to high-value members. During the trial period last year, Ali Group also tried for a period of time, that is, APASS members can invite a friend around them to participate in the APASS system, provided, of course, that this friend can pass the rigorous algorithm assessment. What is the annual consumption for apass?

One of the criteria for joining APASS is to spend at least 15, US dollars (about 1, RMB) in Taobao. However, Ali said that the average annual consumption of existing members is 43, US dollars (about 3, RMB) and they have a good credit record. But the way to measure members is not only to look at consumption. Some members in Weibo show that the diversity of consumption is one of the important standards to measure.

According to the survey conducted by Ali Research Institute in 216, over 6% of the members earn more than RMB 5, per month. Chris Tung, chief marketing officer of Alibaba, declared at last year's APASS conference: "Ali members spend at least 3 billion RMB every year." Last November's Double Eleven Shopping Festival, members of APASS spent about 8 times more than the average users.

if you want to become a member of Taobao apass, you must not only spend a lot on Taobao, but also have a good accumulated reputation and favorable rate, so that you can be invited. However, Xiao Bian feels that becoming an apass member may mean that our daily consumption of food, clothing, housing and transportation must be on Taobao. What is the ranking of apass members?

This member ranking is in the top. If you go to 25, you will have the opportunity to become an APAS member of Alibaba Black Card Club.

APASS members are purely invited, not only with strong spending power, but also with good historical integrity data. Every once in a while, Alibaba will screen out a group of users who meet the APASS participation criteria for invitation, possibly through SMS activation code, or Taobao message notification (there should be invitations by phone). After accepting the invitation and submitting contact information, you can open the membership service.

1. the so-called APASS means Alibaba Passport.

2. In March 214, Alibaba Group provided more intimate and exclusive services for experienced and high-quality buyers, especially launched the APASS membership service plan to create a service-oriented experience and let users enjoy the beauty of shopping services anytime and anywhere. APASS members enjoy exclusive butler-style 1-to-1 account manager service and various shopping assistance guarantees.

3. APASS members are valid for one year, and their membership qualification will be re-examined after the expiration. What are the privileges of apass members

1. Have one-on-one exclusive account manager service. After the apass user clicks the one-button call button on the Taobao mobile phone, the private account manager will call back immediately within 3 minutes. But also support uninterrupted service 24 hours a day, 7 days a week.

2.365 return guarantee cards. One order can be used, and multiple orders can be used in one day. The scope of application and claim standard are consistent with the "return freight insurance", which can help you realize the return package;

3. SMS reminder to ensure shopping safety. When you are shopping, you may encounter fraud and other situations, and you will be reminded by SMS anti-fraud on the platform to ensure shopping safety.

4.5 yuan for quick refund. Apass members enjoy the fastest refund service with a maximum amount of 5, yuan, and can get a refund of up to 5, yuan without entering the return process, which greatly shortens the waiting time for return.

The classification of naughty values is actually well-founded. Only when the naughty value reaches 25 points, can everyone succeed as an apass member. You can imagine how high this ranking is, and it is not easy to become a member at this level.