Copywriting writing and skills of short message group sending in 2022 Dragon Boat Festival marketing activities

Dragon Boat Festival On May 5th, there were over 10 million floats in Zongxiang. Wearing colorful sachets, the dragon boat is faster than the Jianghu. Dragon Boat Festival is a very popular folk festival in China. Celebrating the Dragon Boat Festival is a traditional habit of the Chinese nation since ancient times. If a drop of water is a blessing, I would like to give you the whole sea! If a stone represents luck, I will give you the whole mountain! Please allow me to extend my best wishes to you, Happy Dragon Boat Festival! Light rouge, light wine, light plum rain, light sorrow, light wine relieves light sorrow, light wind, light dream, light fish swimming in the water, light butterfly falling hydrangea, light thoughts for friends, Happy Dragon Boat Festival! Life is long, you don't need to be vigorous, just be happy; Friendship is the most precious, you don't need to stumble, just think about it; Friends, like brothers, don't need to be all over the world. It's good to have you. Wish you a happy Dragon Boat Festival! Zongzi is wrapped in dates, wishing you health and never getting old; Dumplings stuffed with meat, may your love last forever; Dip zongzi in some sugar, I hope you are happy. Different zongzi have my same blessing: Happy Dragon Boat Festival! Life is long, you don't need to be earth-shattering, just be happy; Money is piled up, no need to mention barrels, just enough; Friendship is pure, without sweet words, as long as you are there; Happy Dragon Boat Festival! Dragon Boat Festival is coming, I will send you a zongzi. I hope you are as innocent as Zongzi. Cultivation is like the stuffing of zongzi, rich and full; Happiness is like the thread of zongzi, long and long! Feel free to put "Zongzi" and go to the mountains and seas. Keep it fresh, and "Zongzi" must be measured. Only the color is "Zongzi" can stand out. God sent me a zongzi, which is full of happiness, wealth and luck. I can't bear to eat it. I will give it to you. I hope you have a smooth career, a happy life and a sweet love. Eating on Dragon Boat Festival will bring you a lifetime of happiness. Life is not necessarily earth-shattering, but it must be reasonable; Love is not necessarily vigorous, but it must be cherished; Friends are not necessarily inseparable, but they must know each other; I wish you a happy Dragon Boat Festival. Zongzi is sticky and misses sweetness; Zongzi is soft and the blessing is shining; Zongzi is fragrant and healthy; Zongzi is big and auspicious; Lots of zongzi, lots of fun. Happy Dragon Boat Festival-Mom: You used to make me eat zongzi. Now, the child is not with his mother, so I will text you to weave a virtual zongzi and pray for the safety of the old parents in the world! Every blooming petal has my sincere blessing, and every budding young leaf has my greetings. Please send it slowly in the breeze. May flowers and green leaves accompany you to decorate your colorful life, and may the Dragon Boat Festival be happy! After receiving this message, you are the manager of Zongzi. Reading, you are the supervisor of "Zongzi"; Save it, you are in charge of zongzi; Forward, you are a "jiaozi" worker; Delete, you are the editor of Zongzi. Dragon Boat Festival Copywriting Skills I use some WeChat auxiliary tools to help me send groups every holiday. However, there are many such tools on the market. I have used some that suit me and some that don't. Recently, I don't feel very good about an auxiliary tool called WeChat, which suits me quite well. It has many functions. Those who are interested can go and have a look. The function of "sending friends in groups" is a function that I often try out. It is usually used to help me expand customers and assist WeChat management. Very time-saving. Maybe you can do what others spend twice as long. I hope it works for you. Dragon boat festival marketing routine 1: playing homophonic homophonic has always been a common way to play marketing copywriting. In addition, the most important and distinctive element of the Dragon Boat Festival is Zongzi, so all major brands will work hard on Zongzi. In addition to the basic homophonic play of "Zongzi", it is more important to be able to skillfully integrate products. If you want to write a unique advertising language, there is a simple method, which is also commonly used in Xiao Kai. When you are worried about how to combine the Dragon Boat Festival with your own products in one sentence, directly search for "Dragon Boat Festival posters" or "Dragon Boat Festival poster copy", and we can find many Dragon Boat Festival posters, see how the words in them say products, and then imitate them. The found poster copy, publicity copy and advertising language can be imitated, and its principle can be clearly understood and then adapted into your own products. Besides, there are many excellent sentences in Zhihu, some of which have not been used as advertising language. After you use them to contact your own products, it is a unique poster copy! Routine 2: The arrival of the cool Dragon Boat Festival also marks the arrival of heat. We can do some customer care for our old customers and send some Dragon Boat Festival gifts. In terms of choice, you can buy the right jiaozi. The quantity should not be too much, the taste must be good, and the packaging should not be too exquisite, but it should be visible and useful. For example, write a thank-you note by hand. You can also start with common summer items such as zongzi, portable fans and cooling stickers to give customers useful gifts. Routine 3: Talking about culture is one of the traditional festivals in China. Besides zongzi, there are many traditional customs in the Dragon Boat Festival. Therefore, many brands have integrated the culture of the Dragon Boat Festival into the marketing copy to show their feelings. Tuyuan. com Routine 4: Sprinkle Chicken Soup During the Dragon Boat Festival, many brands set up cauldrons and stew chicken soup. This kind of emotional indoctrination mainly captures people's desire for companionship and reunion in festivals. Grasping the emotional weakness of the owner of eating melon balls and triggering * * * songs can play a certain communication effect. Routine 4: Activities can be put on shelves in advance to warm up for the Dragon Boat Festival, create an activity atmosphere, build momentum on major publicity platforms, and release activities for drainage. Design activity posters on the WeChat group, friends circle and WeChat official account copy forwarding line, and warm up. Yi Labao and banners are made offline, venues are arranged offline to create a festive atmosphere, QR codes are placed to guide users to join the community, and friends can get exquisite gifts, thus making the publicity scope wider and attracting users by bringing new and old. According to the duration of the festival, determine the duration of the event and integrate online and offline activities. Routine 5: Live broadcast is a form of marketing, promotion and interaction that is deeply loved by many platforms. During the Dragon Boat Festival, merchants can set up public welfare live classes, users can enter the live broadcast room for free, merchants can carry out live broadcast with goods during the live broadcast, and they can sell products, members, experience cards and issue coupons. Routine 6: Ending the festival at a fixed time does not mean the end of the activity. Set coupons, redeem coupons, etc. In the activity, and the use time can be set to 15- 30 days after the holiday. Specify the exchange, preferential price or gift of goods on the platform to prevent users from dropping powder after the activity. Extending the use period of coupons can increase the stickiness between users and platforms. Every festival is an opportunity for businesses to seize the festive atmosphere for marketing and promotion. If you want to do a good job in marketing through festivals, you need to plan a series of activities, from the pre-heating, to the implementation of the activities, and then to the user maintenance after the activities, all of which need complete planning. Doing every step well will definitely bring surprises and gains! Bian Xiao wishes everyone a healthy Dragon Boat Festival!