How to put Baidu information flow?

First, the specific steps of Baidu information flow delivery are as follows:

Baidu promotion account registration: First of all, you need to register an account in official website, baidu promotion.

Select the delivery type: select "information flow promotion" on baidu promotion platform, and select the promotion type, such as graphic, atlas, video, etc.

Make a launch plan: Make a launch plan according to the promotion purpose and budget, including launch time, launch area and launch mode.

Making advertising materials: according to the selected promotion type, making corresponding advertising materials, such as pictures, texts, videos, etc.

Create an advertising group: combine the prepared advertising materials into an advertising group, and set information such as bidding and keywords.

Review and launch: After submitting the advertisement, wait for the review of baidu promotion platform, and launch the advertisement after the review is passed.

In addition, in order to improve the delivery effect, we also need to pay attention to the following issues:

Determine the audience and delivery area, set keywords and bid.

Set up advertising creativity, including title, description, pictures, etc.

Continuously monitor the effect during the delivery process, and adjust the bid and advertising creativity according to the data.

Be careful not to vote, because Baidu's information flow is mainly search, and it is necessary to clearly inform the system of the type of person you are looking for.

The above is the answer to the specific steps and precautions of Baidu information flow, hoping to help you.

Baidu information flow

Second, Baidu information flow delivery is an advertising delivery method based on Baidu platform. By showing relevant advertising content to the target audience, it attracts users to click and pay attention, thus improving brand awareness and sales. The following is detailed information about Baidu's information flow:

Delivery mode: Baidu information flow delivery mainly includes search promotion, off-site promotion and precision promotion. Search promotion will display advertisements in the relevant positions of Baidu search results page, and match and display according to the keywords searched by users; The off-site promotion will display advertisements in Baidu's cooperative websites, apps and other media, and deliver them through content matching or crowd targeting; Accurate promotion is carried out according to the user's geographical location, equipment type, hobbies and other information to improve the accuracy and effect of advertising.

Advertising creativity: Advertising creativity is one of the key factors to attract users' click and attention. When advertising creativity, we should combine the product characteristics and the needs of the target audience, write attractive titles and descriptions, and choose appropriate pictures or video materials. At the same time, it is necessary to continuously optimize ideas according to data feedback and improve the click-through rate and conversion rate of advertisements.

Keyword selection: Keyword is one of the important factors that affect advertisement matching and click-through rate. When selecting keywords, it is necessary to combine the product characteristics and the search habits of the target audience, select relevant keywords, and set a reasonable bidding to obtain better delivery results.

Data monitoring and analysis: Data monitoring and analysis is an important link to optimize advertising. By monitoring and analyzing the advertising data, we can know the advertising effect and conversion rate, so as to adjust the advertising strategy and creativity in time and improve the advertising effect.

Note: in Baidu information flow, you need to pay attention to the following points. First of all, we should make clear the goal and budget of advertising, and choose appropriate advertising methods and strategies; Secondly, we should pay attention to the production and optimization of advertising ideas to improve the click-through rate; At the same time, it is necessary to constantly adjust the parameters such as keywords and bidding according to data feedback to obtain better delivery effect.

In short, Baidu's information flow is an effective advertising method. Through reasonable launching strategy and creative production, brand awareness and sales volume can be improved. At the same time, we should pay attention to the monitoring and analysis of data, and adjust the delivery strategy and creativity in time to obtain better delivery effect.