Is 10 times better a gimmick?

The "10 Times Better Training Camp" initiated by 007 National Writing Ambassador No. 0 Ambassador Team Captain Song Xiling and Mr. Brownstone Gongfeng received unanimous praise from fellow practitioners in the training camp, but many friends did not. I have heard of the concept of "10 times better", but I don't even know the beauty of "10 times better". I thought it was some kind of gimmick we were doing. In order to let more friends know what 10 times better is and benefit from 10 times better, I hope this article can help you.

So you want to ask me what is "10 times better"?

Before explaining clearly what is 10 times better, let me tell you two 10 times better cases:

SMS vs. WeChat

In In the era of feature phones, in addition to voice calls, text messaging is another commonly used function. Each text message costs about 1 cent. If you want to send a picture, you have to use MMS. An MMS message costs about 1 yuan. With WeChat, not only text transmission is very convenient, but also online communication with different voices can be realized. The ease of use has been qualitatively improved. Even illiterate people can use WeChat to send voices proficiently. It can also transmit multimedia such as pictures and videos at a very low cost. The cost is reduced by 10 times and the experience is 10 times better. This is one of the 10 times good cases.

Let’s talk about another case, train vs. plane

The maximum speed of ordinary trains is 120 kilometers per hour. The distance from Beijing to Guangzhou is about 2,000 kilometers and takes more than 20 hours to arrive. The speed of civil aviation airliners is 800 kilometers per hour, and the flight time from Beijing to Guangzhou is less than 3 hours, saving nearly 10 times. The current speed of high-speed rail is more than 300 kilometers per hour, and it takes less than 10 hours from Beijing to Guangzhou. Therefore, it has had an impact on civil aviation and has become a competitor of civil aviation. This also indirectly shows that 3 times cannot widen the gap. Customers are good at 3 Doubling the perception is not strong, it must be 10 times better.

Such 10 times better cases abound. It can be said that human progress starts from 10 times better.

Then let’s popularize the theory of what is 10 times better:

If you want to achieve 10 times better results, you definitely need 10 times better methods, and you need to follow the 10 times better direction. To figure out how to make ten times better progress. This is a way of thinking that “begins with the end in mind”, regressing every link in the process with ten times better results to look for areas that may be disrupted. ——Excerpted from Teacher Fan Deng's "Low-Risk Entrepreneurship"

The 10 times better theory first came from Peter Thiel's "From 0 to 1". He said that if a new venture wants to grow rapidly, it must The solution provided is more than 10 times better than the existing solution. This is 10 times better. It can be 10 times lower cost, 10 times more efficient, or 10 times easier to use. Why not 3 times or 5 times, but 10 times better? ?

Because: consumers will overestimate existing solutions by more than three times, entrepreneurs will overestimate their own solutions by more than three times, so you have to create a solution that is 10 times better than the current situation.

Only in this way will customers be motivated and willing to break away from the inertia of existing solutions and take risks to try your solution. This is the 10 times better theory. Truly innovative or disruptive products and services must be at least 10 times better than current practices to be successful.

This thinking framework is not only useful for new start-ups, but also very helpful for mature large companies to develop new products and open up new markets. We need to repeatedly think about what value we can bring to customers. Is this value greater than the value of the products they originally used? How much greater? Is it more than 10 times?

The 10 times better strategy is to take smart shortcuts. If it is a step-by-step progress, it relies on hard work, more resources, and more efforts. And 10-fold progress is based on courage and creativity, and is based on skill. In other words, the 10x goal forces you to take smart shortcuts.

1. In terms of success rate, set goals according to a 10 times better strategy before doing anything, so that you can avoid detours, avoid pitfalls, and greatly increase the success rate of things;

p>

2. In terms of time, using a 10 times better strategy can save a lot of time and be one step ahead;

?3. Strategic priority, a 10 times better strategy means taking the lead strategically;

4. The improvement of thinking ability. Once learned, the 10 times better strategy will enhance the underlying thinking ability and can be used for life. In the future, we are just looking for 10 times better opportunities, so that you can develop a pair that can be found. 10 times better insight;

The following paragraph is from Lesson 8 of "10 Times Better Training Camp". Among customer cognitive values, the most long-term value is spiritual value. This is the IP characteristic that has the highest customer stickiness.

10 times better, the pursuit is 10 times better than the real benefits, measurable 10 times better.

10 times better spirit: open a road over the mountains and build a bridge over the water; move forward bravely without leaving any retreat; reject mediocrity and turn your life around. What many clients lack is spiritual strength. The spirit of IP connects with customers’ hearts and delivers spiritual power.

It’s 10 times easier to believe: All conflicts have a win-win solution;

It’s 10 times easier to believe: There are positive intentions behind everyone’s actions;

10 times easier to believe: The world is simple. Seeing the essence clearly and finding the underlying logic can solve various problems;

10 times easier to believe: Any situation can be greatly improved; most common The limitation is human thoughts.

First of all, let me introduce myself to everyone: Song Xiling: Now the chief financial officer of 007, he is a senior financial person with more than 30 years of financial work experience. He has served listed companies before, assisting companies in listing and overall planning. Managed the internal and external work of the Finance Department, from more than 20 million yuan to 200 million yuan. Together with colleagues in the company, we achieved 10 times better performance. He has many years of experience in project management.

Brownstone: A professional consultant for more than 20 years, he has summed up a complete set of 10 times better strategies. He has helped companies grow from -60 million yuan to 1 million yuan, and from 30 million yuan to 300 million yuan. He is good at using systematic clear thinking and live broadcast methods to create breakthrough growth strategies with business operators; he has created "10 Times Better VIP Training Camp" allows enterprises and individuals to achieve effective growth in practice. ?

We have prepared: 6 major module courses, plus practical methodologies and a series of tool kits, and then live Q&A and teaching practice based on each person’s different cases, from knowing to doing it, Really get results. There are professional coaches to accompany you to help you achieve your goals; there is a combination of training course replays, practical review feedback, live Q&A, dismantling of actual cases, remote technical support, etc.

?Six module courses

Module 1: Redefining goals

Module 2: Reconstructing core capabilities

Module 3: Improvement Profitability

Module Four: Breakthrough Growth

Module Five: Rapid Verification Iteration

Module Six: Upgrading the Growth Flywheel, Beyond 10 Times Better

More importantly, we hope you will bring your goals and practical problems in. This is an action learning course that can step by step relieve your development bottlenecks and embark on the road to rapid growth. After each practical methodology course, we will take the students' homework and questions seriously and provide answers. During the weekly live Q&A, we will provide guidance on the students' actual cases and accompany them attentively.

If you want to join, you have two options, one is a 1-month training camp, the other is a 12-month sparring camp, 1-month training camp: 999 yuan/1 month, there are standards Courses, practical operation feedback, live Q&A; 12-month training camp: 9999 yuan/12 months, with standard courses, practical operation feedback, live Q&A, online workshops and 1v1 online coaching 12 times;

The most challenging thing about the 10 times better practical training camp is not listening to lectures, but actual combat. We use a flipped classroom, so you can arrange your learning progress according to your own time. Every week I have a live Q&A session where I break down a student’s actual case on the spot. Learn how consultants analyze problems, solve problems, and work with customers to create 10 times better solutions. You can witness one 10 times better case after another grow from scratch. This kind of experience happens to the classmates around you, and it may also happen to you.

The 10x Better Practical Training Camp is a hero’s journey, with challenges, difficulties, pain, frustration, but also joy and the joy of breakthrough. Do you also want to take a 10 times better hero’s journey? We look forward to achieving great results together! You can also gain: 1. A systematic set of breakthrough performance improvement methodologies 2. A series of practical tools that are ready to learn and use 3. The decision-making process of winning first and fighting later 4. Strategies and practical coaching courses to obtain 10 times better results Table:

?Suitable people:

?1. Business owners and executives seeking breakthroughs

2. Founders and partners of start-ups

?3. Freelancers, slash entrepreneurs, home entrepreneurs

4. People who want to become super individuals and realize life-changing events

5. Lonely entrepreneurship , people who need team assistance and guidance

6. People who want to hum a tune and do things happily every day