Loan marketing measures

The best words for telemarketing loans

The best words for telemarketing loans

For different sales "lists", the effect of different words used by salesmen will be very different. The sales words for telephone loans are almost the same as other sales words. This is targeted and effective marketing. Here are the best words for telemarketing loans.

the best words for telemarketing loans 1

the words for telemarketing loans

1. the opening words for loan sales

the words 1-simple and direct

customer: hello, where?

Credit Manager: Hello, excuse me, we are the loan officers of xx Loan Company. Are you in need recently?

customer: no.

Credit Manager: It doesn't matter. You can spend two minutes learning about our loan products, and you can use them if you need them in the future, right?

Speech 2-Friend Recommendation Method

Loan officer: Hello, is this Mr. Wang?

customer: yes, who is it?

loan officer: hello, Mr. Wang, I'm Xiao Li from xx loan company. Your friend Zhao Zong told me that you may need funds recently, and he just borrowed money from us recently, so let me contact you. I don't know when you need funds here!

customer: Mr. Wang? Who's manager Wang? I didn't know that!

loan officer: huh? He hasn't told you yet? It is estimated that he was too busy to tell you recently! He is not in a hurry, but I am in a hurry first! I'm really sorry!

Customer: Never mind!

loan officer: since the call has been made, let me briefly introduce our products to you! It won't take you long. Is it convenient for you?

Words 3-Humor Method

Loan officer: Hello, is this Mr. Wang?

customer: who is it? (What can I do for you?)

Loan officer: Mr. Wang, I'm here to send you money!

customer: oh? What money should I send?

Loan officer: Well, I am a loan officer of xx Loan Company, Xiao Li. We specialize in unsecured credit loans, and we can borrow up to 5, yuan, which can be released in about three days. If you need funds recently, you can come to our side!

customer: didn't you say to send money?

loan officer: there is interest on the loan, but I can treat you to dinner for free!

Speech 4-Pretending to be familiar with the law

Loan officer: Good morning, Mr. Wang!

customer: who is it? Can I help you?

loan officer: I'm Xiao Li from xx Company. I contacted you some time ago and talked to you about the loan! Do you still remember?

customer: why don't I remember?

loan officer: Mr. Wang, you must be too busy recently! I'm Xiao Li from xx Company. Our company specializes in unsecured credit loans, which can be lent within three days within 5, yuan! This time I should remember something!

the best way to make a telemarketing loan 2

get straight to the point

credit manager: hello, I am a bank loan, unsecured and unsecured, and I can lend money within one day at the earliest. Do you need it recently?

customer: no need!

Credit Manager: It doesn't matter. We can add a WeChat. If a friend asks you for money, you can recommend my WeChat to him. You won't be embarrassed and solve his problem, don't you think?

Customer: You can have this. Please add it.

Friendly reminder: This method is most suitable for the list with average quality, especially for those who are not sure or familiar with the type of the list. For example: the list of colleagues' calls and joint numbers.

Invitation Notification Method

Credit Manager: Hello, is this Mr. Wang from XX Company?

customer: who is it? Can I help you?

Credit Manager: We are the XX Small and Medium Enterprises Association. In order to help promote the development of enterprises in XX area, your company's conditions meet the conditions of our credit loan support funds. The interest is XX to XX, and the maximum amount of support is 2, to 5,. I wonder how much funds your company needs at present?

customer: what information do you need for this?

Friendly reminder: This method is suitable for loans to corporate or shareholders, and can be used by an association, a financial institution and a certain institution. For example, the credit card center allows you to handle installment, cooperation between certain institutions, etc. Or XX company cooperates with XX enterprise to launch XX loan products.

Law on Notification of New Products and Activities

Credit Manager: Hello, is this Mr./Ms. XX?

customer: who is it?

credit manager: hello, I'm manager Li who gave you a loan before, and now the company has launched a new product with low interest. I think this product is more suitable for you. Do you need to handle it?

customer: ok, what information do you need?

Friendly reminder: This method is the most suitable for old customers, customers who have been rejected before, and the list of post-loan customers from other channels, which will make customers feel your attention and facilitate subsequent communication.

Pretend to be familiar with the law

Credit Manager: Good morning, Mr. Wang!

customer: who is it?

Credit Manager: I'm Xiao Li from XX Company. I contacted you some time ago. Before that, you told me that you wanted to know about the loan. Do you still remember?

customer: I don't remember?

credit manager: Mr. Wang, it is estimated that you have been too busy recently! I'm from XX loan company, and our company is mainly engaged in? Unsecured credit loan, the application materials are also very simple, and the loan can be made on the same day within 5 thousand! Do you have a demand for funds now?

Friendly reminder: This kind of opening remarks requires you to know the customer's information in detail, such as name, company and position. This will improve a lot of efficiency, and when dialing, customers will not feel so disgusted.

friend recommendation method

credit manager: hello, is this Mr. Wang?

customer: yes, who is it?

credit manager: hello, Mr. Wang. I'm Xiao Li from XX loan company, recommended by your friend Zhao Zong. He just applied for a loan in our company. Let me ask you if you have any financial needs recently.

customer: Zhao Zong? Zhao Zong who?

Credit Manager: Well, what does our company do? A loan? Interest? Do you think you have any needs?

customer: well, what about the loan from your company?

credit manager: our handling is also very simple? .

the best words for telemarketing loans 3

First, the opening formula

Hello! I'm manager Li of XXX company. Do you have any needs recently?

yes, start asking for requirements.

no, sorry to bother you. I wish you peace! Goodbye! Remember to send a short message or add a customer's WeChat, so as to facilitate contact

later!

second, guide the in-depth formula

according to the different types of loans, ask customers whether they are going to work or doing business? If you have both, first ask whether it is a legal person

, and

what is the purpose of your loan? Be sure to ask what the loan is for and when it is needed. Want to borrow more

less? How long will it take?

3. Telemarketing formula for office workers

Asking order: Does the average income of working hours and wages have credit card comprehensive liabilities

4. Telemarketing formula for businessmen

Asking order: Company situation, whether the company is a legal person, how much is the company's registration time to the public flow

Personal situation, whether the average income has credit card total amount and whether the liabilities have other assets compared with other liabilities

5. The formula of electricity sales between the house and the car

Is the house mortgaged or fully paid by an individual or * * * How many square meters have been paid for each month?

Is the car mortgaged? How many years have it been used?

VI. Introduction: Simple and direct skills

Customer: Hello, where?

credit manager: hello, excuse me, I'm the credit specialist of xx loan company. Do you need it recently?

customer: no.

Credit Manager: It doesn't matter. You can spend two minutes learning about our loan products, and you can use them

if you need them in the future, right?

7. Introduction A friend recommended skills

Loan officer: Hello, is this Mr. Wang?

customer: yes, who is it?

loan officer: hello, Mr. Wang, I'm Xiao Li from xx loan company. Your friend Zhao Zong told me that you may need some funds recently. It happened that he borrowed money from us recently, so let me contact you. I don't know when you need

funds!

customer: Mr. Wang? Who's manager Wang? I didn't know that!

loan officer: huh? He hasn't told you yet? It is estimated that he was too busy to tell you recently! He's not in a hurry, I'm

in a hurry first! I'm really sorry!

Customer: Never mind!

loan officer: since the call has been made, let me briefly introduce our products to you! It won't take you long

. Is it convenient for you?

how to drain the credit business? How does the credit industry drain? Credit customer diversion skills

The traditional consumers of loan companies are mainly aimed at state-owned enterprises, large enterprises and high-net-worth families. However, with the increasingly fierce demand in the traditional market and the rapid development trend of consumer loan management system, the target customer groups of loan companies are sinking. Therefore, the retention of small and medium-sized enterprises and their own customers is a key factor in the future market demand of loan companies.

as a salesman, I don't know, I have to go out and run my own customers to find suitable mortgage customers, and then make my own sales performance and get salary. How can we find high-quality customers in need, whether as a credit specialist of a financial institution, a boss of a microfinance enterprise, a salesman of a credit company or a loan intermediary company?

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traditional exhibition industry

when it comes to how to expand loan customers, it must be inseparable from the traditional exhibition industry, which mainly includes telemarketing, posting advertisements, paying homage to strangers, sending cars, and visiting exhibitions. Although these methods are hard, you can constantly exercise your exhibition ability and accumulate experience in the process. The input cost is low, as long as the coverage is wide enough, the consulting volume and the single volume can be directly formed.

network marketing

Weibo, WeChat and other new media are popular ways to spread information. Credit specialists can promote their loan products through Weibo and WeChat, but if they want to stand out from many advertisements, they must show their own characteristics, or be professional or sincere. In short, it is most important to stimulate the needs of potential customers.

customer acquisition APP

customer acquisition APP is equivalent to a network intermediary, which connects borrowers and credit managers. Here, both borrowers and borrowers can choose in two directions, find the right object more accurately, and it is also conducive to the rapid achievement of loans. And now the customer-receiving apps have very powerful functions, so you don't have to worry about how to expand loan customers.

telemarketing

telemarketing is the most traditional way to expand loan customers, that is, credit managers communicate with loan customers or potential customers by telephone visits every day. If you want to get customers through telemarketing, both the list and the skills are very important. The most important thing is to actively follow up, otherwise it is easy to lose the intended customers.

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How to promote the loan industry?

Promotion methods of loan industry:

1. Inquire about enterprises on the Internet and look for the telephone number of merchants, which can be used for marketing. You can also go to the data company to get local business information.

2. Go to the shops on the street by sweeping the street and visit them one by one; After getting acquainted with the merchants, you can cooperate with the store, advertise in front of the store

3, print business cards and publicize them, distribute them in crowded street areas, insert business cards in the parking lot

4, release relevant information through the Internet, local forums, post bars, short video platforms, friends circles, groups, etc.

A good method of loan marketing is to select customers

. Choosing a loan customer is to choose the market and explore the market, mainly from: First, the industry where the customer is located. When choosing customers, we should pay attention to the prospect of their industry, and we should tend to cultivate developing enterprises. The second is the customer's own situation and loan purpose. According to the customer's credit status, credit record and personal morality, whether the loan can be recovered as scheduled will be decided.

to complete the understanding of the customer and the project, our account manager should do the following: first, face-to-face interview, that is, effectively identify the customer's identity, understand the real purpose of the loan, investigate the borrower's credit status and repayment ability, ensure the authenticity of the loan, and effectively prevent the loan risk. The second is credit investigation, that is, the customer's credit status to determine whether the customer's loan application conforms to the rural commercial bank's credit policy. Five criteria of credit evaluation are usually adopted: personal morality, repayment ability, capital situation, business environment and guarantee situation. Third, financial analysis, including the accounting statements and other relevant materials of the enterprise, analyzes and evaluates the past and present profitability, operation, debt repayment and growth ability of the enterprise in terms of financing, investment, operation and distribution.

the second is to cultivate customers. From the management point of view, we prefer to cultivate potential long-term partners. To be an excellent account manager, you should not only be an investment and financial adviser to clients, but also be their right-hand man. You should also be a "think tank" in the growth of clients' career and know all aspects of their life, work and career.

third, innovative products. From the marketing point of view, loans need new products constantly, but the variety of loan products is relatively stable, but this does not prevent us from flexibly arranging loans according to customers' needs, or even tailoring loans to customers; Appropriate loan structure arrangement is no less important than creating new varieties of loans, which is very important for loan customers to repay their loans on time.

the fourth is overall management. From the business content, in addition to creating new varieties of loans for customers to make them more suitable for customers' needs, it also provides a good opportunity to create more business opportunities during the loan negotiation with customers. In today's increasingly competitive financial services market, it is very important to cross-sell other banking products and services. For example, customer remittance needs to use corporate online banking, personal online banking, mobile banking, etc. If the loan customers promote their products, they can promote them on the online banking merchant platform of our bank, and tap the upstream and downstream customers of the loan customers, which may create a new customer.

how to do a good job in loan marketing

first, make clear which market to develop, and then find out where this market is in your region, so that you can systematically publicize and develop it and occupy this fast market more quickly.

Secondly, credit workers must have strong professional knowledge and business skills, and colleagues who solve customers' questions should be able to promote our loan projects according to the actual situation of customers.

Thirdly, as an excellent credit worker, we need not only good professional knowledge but also rich relevant knowledge, which requires us to "know ourselves and know ourselves" and make our relationship with customers closer.

the fourth credit staff must have comprehensive analysis ability, so that the credit evaluation decision can be based on scientific, reliable, safe and basic conditions, and the loan risk can be reduced.