What are the emergence, functions, characteristics, and impact of the new media Online Video Creator on society or the media industry? Be specific. (urgent!!!)

New media encyclopedia business card

New media New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, Network, desktop windows, digital TV, digital movies, touch media, etc. Compared with the four traditional media: newspapers, outdoor, radio and television, new media is vividly called the "fifth media".

Contents

Introduction

What is new media

Characteristics of new media Introduction to the characteristics of new media

New media Advantages

Focus on several new media mobile media, creating a new era of media

IPTV, when communication and reception are interactive

Digital TV, the industry chain is expected to grow

Mobile TV, mandatory viewing of right and wrong

Blogs, subverting traditional communication methods

Podcasts, a new generation of broadcasting

New The Development of the Media Industry in China

Short Conclusion New Media in China

New Media Related Research Institutions

Institutional Structure of the Research Institute

Mobile Phone TV station established new media education

Introduction

What is new media

Characteristics of new media Introduction to the characteristics of new media

Advantages of new media

Focus on several new media mobile media to create a new era of media

IPTV, when communication and reception are interactive

Digital TV, the industry chain is expected to grow

Mobile TV, the right and wrong of forced viewing

Blogs, subverting traditional communication methods

Podcasts, a new generation of broadcasting

The new media industry is in China’s Development

Short Conclusion New Media in China

New Media Related Research Institutions

Institutional Structure of the Research Institute

Mobile TV Station Established New Media Education

Expand Edit Introduction to this paragraph

The American "Wired" magazine's definition of new media: "Communication by everyone to everyone." Xiong Chengyu, School of Journalism and Communication, Tsinghua University Professor: "Media forms that emerge and influence based on computer information processing technology." Associate Professor Chen Yongdong, New Media Field, Shanghai Theater Academy: "New media is media and various application forms relative to traditional media. Currently, it mainly includes the Internet Media, handheld media, digital interactive media, vehicle-mounted mobile media, outdoor media and new media art, etc.” Wang Bin, Secretary-General of the New Media Industry Alliance: “New media is based on digital information technology, characterized by interactive communication, and innovative. "New media

Focus Media CEO Jiang Nanchun: "Focus is to differentiate the audience. Focus Media is to face a specific audience group, and this group can be clearly described and defined. Ethnic groups happen to be the leading or heavy consumer groups for certain products or brands.” Wu Zheng, CEO of Sunshine Culture Group: “Compared with old media, the first characteristic of new media is its dissolving power—dissolving traditional media. Television, radio, newspapers, communications), dissolving the boundaries between countries, communities, and industries, dissolving the boundaries between information senders and receivers, etc." Vice President and CEO of BlogBus. COO Wei Wuhui’s definition: “Media forms that allow audiences to participate extensively and deeply (mainly through digital modes). "Huang Shengmin, Communication University of China: The basic elements of new media are three infinities based on network and digital technology, namely unlimited demand, unlimited transmission and unlimited production. - Understanding at the level of social relations. What is certain is that "new media "It is a variety of media forms based on digital technology and network technology and extended.

"New" is most fundamentally reflected in technology, and it is also reflected in form. Some new media are brand-new, such as the Internet; while some are media forms that combine the old and new after introducing new technologies on the basis of old media, such as electronic media. newspaper. New media is media that can provide personalized content to the public at the same time. It is a media in which communicators and receivers merge into equal communicators, and countless communicators can conduct personalized communication with each other at the same time. In the past two years, with the rapid development of science and technology, new media has attracted more and more attention and has become a hot topic of discussion. The prosperity of new media in the industry has also led to further strengthening of research on it by academic circles. In 2005, there were dozens of articles on this topic in core journals of journalism and communication. These articles analyzed new media from different perspectives.

Edit this paragraph What is new media?

Scholars have different opinions on the definition of new media, and there is no conclusion yet. Some communication journals have a "new media" column, but the research objects of the articles published in Interactive Internet TV are also different, including digital TV, mobile TV, mobile media, IPTV, etc., as well as Some publications include blogs, podcasts, etc. in their new media columns. So, what exactly is new media? The so-called new media is relative to traditional media. Professor Xiong Chengyu of Tsinghua University believes that new media is an ever-changing concept. "On the basis of today's network, there are extensions, wireless mobile issues, and the emergence of other new media forms, related to computers. These can all be said to be new media." Some experts also pointed out: "As long as the basic elements of the media are different from traditional media, it can be called new media. Otherwise, at best, it will be a deformation or improvement based on the original basis." "The current new media should be defined as Media forms that emerge based on telecommunications networks—including the use of wired and wireless channels.” Some scholars define new media as “interactive digital composite media.”

Edit the characteristics of new media in this paragraph

Introduction to the characteristics of new media

Compared with traditional media, new media naturally has its own characteristics. In this regard, Wu Zheng believes: "Compared with old media, the first characteristic of new media is its dissolving power - dissolving traditional media (television, radio, newspapers, communications) ), dissolving the boundaries between countries, communities, and industries, dissolving the boundaries between information senders and receivers, etc.” Zhou Jin pointed out that new media can truly establish a connection with the audience. At the same time, it is also interactive and cross-time and space. At the same time, new media has brought many new concepts and models to the media industry, such as the increasing professionalization of programs and the shift from the seller's market to the buyer's market. Guo Weihua believes: "The biggest difference between new media and traditional media is the change in communication status: from one-to-multipoint to multi-point to multi-point." "Analyzed from the perspective of communication science, new media communication has four characteristics - everyone can engage in mass communication; 'information' has nothing to do with 'meaning'; the audience's initiative is greatly enhanced; mass communication is 'niche' ". Some researchers put forward from another perspective: "New media publishes information at almost zero cost, and it is free for many audiences, which poses a challenge to the production cost of news products of traditional media." Zhang Yuqiang also raised the issue using the "London Bombing" as a case study The multimedia integration trend of new media. "Citizen William Dutton took photos on his mobile phone and 'reported' the disaster scene on his friend's blog in a way that was almost like a live photo broadcast. These photos quickly made headlines on major television networks. In this 'report' In China, mobile phones, blogs, the Internet and 'podcasts' work closely together to firmly grasp the power of 'first time, first scene'. The combination of new media forms and media tools has shown great power."

Advantages of new media

New media has the advantages of both interpersonal media and mass media: completely personalized information can reach almost countless people at the same time; every participant, regardless of Publishers, disseminators, and consumers all have equal and mutual control over the content.

It also eliminates the shortcomings of interpersonal media and mass media: when the communicator wants to communicate unique information to each recipient in a personalized way, he is no longer limited to one person at a time; when the communicator wants to communicate to the public at the same time, It’s no longer possible to personalize content for each recipient. At the same time, he pointed out that new media relies entirely on technology and is not an innate skill that humans naturally possess. Without technologies such as digitization, new media would be completely impossible.

The editor focuses on several new media

Mobile media, creating a new era of media

Yang Chunlan pointed out in her article: "Today's mobile phones are no longer Not only is it a communication tool, it also assumes the important role of the 'fifth media'." New Media - Mobile Phone News

The research on mobile phone broadcasting is nothing more than the exploration of "policy support" and "operation model". Some scholars have analyzed its typical operation model and proposed that in the mobile phone media industry chain "How content providers, mobile network operators and terminal equipment manufacturers cooperate with each other to develop is very critical." Other researchers have focused on the advertising interaction between mobile media and traditional media. This paper discusses the possibility of mobile media becoming a new advertising medium, both from a technical and policy perspective, and analyzes the forms of interaction between mobile media and traditional media advertising and the shortcomings in advertising interaction. Regarding the development trend of mobile TV, some scholars believe that although enthusiastic admirers and followers of new technologies firmly believe that mobile TV is another golden egg born of new technology, mobile TV is affected by audience psychology, content and media prosperity. Therefore, "mobile TV is the mainstream imagination of auxiliary media" and "the next stop that the technological baton points to for mankind may be the 'high ground of technology' or the 'whirlpool of technology'". Some scholars believe that "perhaps no one thinks that the number of mobile newspaper users will catch up with or exceed the number of readers of the online or printed versions of newspapers. However, mobile newspapers are indeed a 21st century way to reach people who are eager to get news and are busy traveling. provides the public with a joyful reading experience."

IPTV, when transmission and reception are interactive

IPTV is interactive Internet TV, which generally refers to the service form of disseminating video programs through the Internet, especially broadband Internet networks. Interactivity is one of the important features of IPTV. Someone pointed out that "IPTV users are no longer passive recipients of information and can selectively watch program content according to their needs." The rapid development of online television has also exposed some institutional shortcomings. Industry insiders pointed out that "online TV is not only a feast for telecom operators, but also a huge market opportunity for program producers." However, "in the field of new media industry, radio and television no longer enjoy the original policies To protect and market monopoly advantages, corporate institutional arrangements that are in line with the market are crucial." Digital interactive TV is a new type of TV media that combines the traditional advantages of TV transmission of film and television programs with the advantages of network interactive communication. Its development has brought innovation to the way of TV communication. Some scholars pointed out that digital interactive TV "subverts the 'audience' positioning of TV viewers and the 'communicator' positioning of TV media." "The interactive communication of digital interactive TV makes the position between the communicator and the receiver no longer fixed. or pre-specified, but constantly shared and mobile." The development of digital interactive TV has also shifted the "focus of mass communication research" to "information users."

Digital TV, the industry chain is expected to grow

As one of the new media, digital TV is also attracting people's attention. The State Administration of Radio, Film and Television officially designated 2004 as the "Year of Digital TV" , and plans to achieve the goal of 30 million users in 2005. Research on digital TV in 2005 still focused on calling for accelerating the formulation of radio and television policies to facilitate the growth of the digital TV industry chain.

Someone pointed out, “It is foreseeable that the rapid growth of digital TV users will promote the rapid development of the media industry value chain. Although it will still take a period of cultivation to achieve profitability in the market sense, as a reflection of the role of the government, the liberalization of media industry policies The promotion of digital TV industry policies has pointed out the development path for media companies and provided a new development platform.” Some articles also conducted an in-depth analysis of digital TV starting from empirical investigations. The research team of Zhejiang University of Communication explained through market survey data: "The economic affordability of potential users of digital TV points is the decisive factor affecting the development prospects of digital TV." In addition, some scholars have proposed the USP (Unique Selling Proposi tion) development model of digital paid promotion, that is, they believe that digital TV should have a unique sales proposition, because digital TV is both a "technical level" and a "content level" A unified synthesis, and the latter must be the core, otherwise it will lose the meaning of existence. The elderly viewing group is increasingly valued by people. Some experts have suggested that elderly audiences are one of the potential users of pay digital TV. Therefore, pay digital TV must take into account the elderly and activate the elderly market.

Mobile TV, the rights and wrongs of mandatory viewing

As an emerging media, the rapid development of mobile TV is unexpected. It has wide coverage and rapid response. , with the characteristics of strong mobility, in addition to the publicity and appreciation functions of traditional media, it also has the function of releasing urban emergency information. For bus mobile TV, "forced viewing" is its biggest feature. Some scholars believe: "The mandatory dissemination of bus mobile TV makes the audience have no room to choose TV channels while on the bus. This passive reception state of the audience will undoubtedly reduce the ratings of bus mobile TV. However, there is currently no good way to change it. This state". But some people hold the opposite view. They propose: "The compulsory content dissemination is conducive to expanding the huge profit margin of the 'boring economy'" and "mobile TV captures the audience's short-term boring space such as riding a bus or waiting for an elevator. Compulsory communication allows consumers to be captured by it when they have no other choice, which has a better communication effect for certain preset content (such as advertising)." Some scholars have raised the shortcomings of this mandatory viewing from another perspective: "Although bus mobile TV provides TV programs for passengers, it must also protect the public interests of passengers."

Blogs subvert traditional communication methods

Since blogs officially emerged in China in 2002, academic research on them has never stopped. In 2005, the research on blogs was still in its infancy. Compared with previous research, it was more in-depth and considered from more diversified perspectives. The development of blogs has made some researchers full of confidence in it. "The Internet with information explosion does need information collectors who have the ability to collect, interpret, and organize information, and at the same time provide personal ideas, whether they are on a commercial path or not, whether they represent individuals or not." Or institutions or government organizations, bloggers are expected to become the public’s network information spokesperson.” Some scholars have analyzed the communicators in blog communication and believe that blogs achieve multiple communication effects, “that is, across intra-person communication, interpersonal communication and communication. "Three types of mass communication." At the same time, it also pointed out that the communication motivation of bloggers is related to several factors such as "the squeeze of the external environment, the drive of inner needs and economic interests." In the study of blogs from the perspective of communication studies, some scholars have summarized the communication model and nature of blogs and believe that "blogs break through traditional network communication and achieve a combination of personal and public nature." Regarding the freedom of blogs, some scholars believe that the immediacy, autonomy, openness and interactivity of blogs provide people with a certain degree of freedom of speech. This freedom subverts the concept of "gatekeepers", but in fact, blogs Freedom in the world also brings many negative things, which requires netizens to have a sense of self-discipline.

Podcast, a new generation of radio

"Podcast" is another refreshing word in the 2005 Journalism and Communication Academic Journal. “Compared with blogs, which were born quietly in the early 21st century, podcasts seem to have attracted special attention as soon as they came out.

""It usually refers to those who record their own radio programs and publish them through the Internet as podcasters. " In August 2005, Shanghai also held China's first podcast competition. Research on "podcasting" cannot avoid comparison with "blog". Some people think, "If blogs are the new generation of newspapers, then podcasts are the new generation. broadcast. " Zhu Hongmei's article mainly conducts an in-depth analysis of the "podcast" phenomenon from the perspective of communication. She believes that podcasts have transformed from text communication to audio and video communication, adding entertainment elements. Podcasts also satisfy people's self-expression and publicity Personal needs also strengthen media convergence and interaction. In the future, podcasts will move from amateur to professional, from free to paid, and free and paid podcasts will exist.

Edit this section of the new media industry. Development in China

As the two most important fields of new media, the Internet market size exceeded 40 billion yuan in 2007, and maintained an annual average of more than 40. Growth rate, various market segments such as online games, B2B, online education, and search engines are currently the mainstream of profitability, accounting for 59% of the market. In 2007, the mobile value-added market reached 73.3 billion yuan, a year-on-year increase of 23%. The scale of the mobile Internet in 2006. It was less than 7 billion yuan and reached 11.1 billion yuan in 2007, a year-on-year increase of more than 70%. The market structure has also changed, with Tencent, Sanxun Portal and Kong Kong taking the leading positions. In addition, in the rapidly developing new media market, there is another category. The outdoor electronic screen advertising market reached 4.18 billion yuan in 2007, a year-on-year increase of 91. In 2007, the new media industry developed rapidly, and its vast market and increasingly prominent influence attracted large-scale capital inflows and enhanced marketing value. International competition has intensified, and the overall industry has advanced in depth. At the 2008 Beijing Olympics, new media was included in the Olympic communication system together with traditional media for the first time, and the Internet and other new media platforms were officially included in the event broadcast channels. The social value and commercial value of the media as a new communication channel. The huge business opportunities of the Olympic Games promote the layout and development of new media, and the copyright protection of new media has been taken seriously.

Edit this paragraph for a brief conclusion.

New Media in China

In 2009, China·Beijing·Damao International Art District announced that it would hold the first "International New Media Art Festival" in the spring of 2010, and established the "New Media Art Festival" for this purpose. Special Fund" to vigorously promote the development of new media in China. New Media

New Media Related Research Institutions

At present, the first domestically established research institutions dedicated to new media are The New Media Research Laboratory of the Creative Industry Research Center of Peking University and the New Media Research Institute of the Communication University of China. Among them, the New Media Research Laboratory of the Creative Industry Research Center of Peking University opened the main website in 2009 and is positioned to build new media. An interactive and sharing platform for researchers and Internet users. In addition to the homepage portal, it also has website forums, BBS, online social platforms, information sharing platforms and other sections. It also actively promotes exchanges and cooperation with other websites, and hosts and co-organizes relevant new media and Online and offline communication and sharing activities related to the creative industry. The laboratory is currently conducting multiple research projects on Internet and mobile communication. Including BBS, SNS, blogs and mobile phones; it has always attached great importance to sharing and interacting with new media researchers at home and abroad; it has shared several research results with academia and industry, and organized many exchange activities with academia and industry at home and abroad. IDMR (Institute of Digital Media Research of CUC) of Communication University of China is a professional scientific research institution focusing on the comprehensive development of new media in the context of digitalization, informatization and globalization. With "multimedia digital content", "mobile media", "digital TV" and "broadband Internet" as the core, we will continue to carry out in-depth and systematic new media theoretical research, industry application research and product innovation research and development.

The New Media Research Institute unites a team of domestic and foreign experts and senior research talents, and based on rigorous scientific research, strives to realize and continuously develop the maximum value of "new media" research. The New Media Research Institute actively promotes the transformation of scientific research results into practical applications in the industry. Use scientific methods to study new media, guide new media with correct viewpoints, continuously stimulate the vitality of the new media industry, and effectively promote the healthy development of the new media industry. The New Media Research Institute has always been an open, cutting-edge base for the dissemination of new media knowledge and a platform for interactive exchange of information. It is committed to creating and planning a scientific and complete new media discipline system with Chinese characteristics; it shoulders the important mission of widely disseminating cutting-edge new media knowledge and industry experience, and promoting friendly exchanges and common development of the global new media industry.

Institute structure

The institute has initially established a new media scientific research system with complete system and integrated industry, academia and research, and is under rapid construction. The structure of the institute is as follows: 1. Digital Content Center 2. Mobile Media Center (Communication University of China Mobile TV Station, CMMB Media Data Research Laboratory, MMDC Mobile Media Academic Committee) 3. Digital TV Center 4. Broadband Internet Center (China Communication University Online TV Station) 5. New Media Demonstration Base The NGB Laboratory of the New Media Research Institute of Communication University of China is focused on China’s Next Generation Broadcasting Network (Next Generation Broadcasting network, referred to as short) in the context of future national informatization and “triple network integration” NGB) research professional scientific research institution. Taking the opportunity of undertaking the major project "NGB User Behavior and Operation Model" issued by the Ministry of Science and Technology and the State Administration of Radio, Film and Television, NGB Laboratory has taken "NGB User Behavior", "NGB Operation Model", "NGB Technology System", "NGB Industry Policy" as the core section, we continue to carry out in-depth and systematic NGB theoretical research, industry application research and product innovation research and development. The goal of NGB Laboratory is to develop into three platforms and carry out a series of work to this end. (1) The NGB laboratory should become an information exchange platform for the NGB industry, regularly hold seminars at different levels, and invite experts, government officials, and business representatives from inside and outside the school to participate; establish an NGB demonstration center to explain NGB to both inside and outside the school, share opinions, and disseminate Knowledge. (2) The NGB Laboratory should become the NGB scientific research platform of Communication University of China, undertake research projects for government enterprises and institutions, and continue to publish NGB industry reports, NGB industry communications, NGB basic textbooks, etc. (3) The NGB laboratory should become a test platform for the NGB industry in the education sector, carry out NGB school area network technology tests, NGB campus network TV stations and campus mobile TV station content tests, and actively promote the transformation, innovation and application of scientific research results into practical applications in the industry. incubation.

Edit this paragraph Mobile TV Station was established

Communication University of China Mobile TV Station was officially established in April 2009 with the approval of the school. It is the first mobile TV station in the world established by an institution of higher learning. The TV station is affiliated to the New Media Research Institute of the Communication University of China. It is a specialized institution of the Communication University of China focusing on teaching and training, scientific research, external exchanges and cooperation in the field of mobile TV (broadcasting, mobile communication, wireless Internet). The TV station has two main functional sections: "Expert Committee" and "Operation Center". At present, the first phase of the construction project has been fully launched, and it is planned to systematically carry out mobile phone TV teaching and practical training in October 2009. The Communication University of China Online TV Station is affiliated to the New Media Research Institute and has started the first phase of construction. It will be built within this year into a "Communication University of China Online TV Station" based on broadband Internet that can support media playback functions such as online video on demand, live broadcast, carousel, and interactive functions such as video blogging. The online TV station will serve the teaching, experiment, training and other needs of Communication University of China students, and create an industry-university research platform that reflects academic foresight and professional leadership.

New Media Education

According to the Global Student Study Abroad Decision Survey released by the Cultural and Education Section of the British Consulate General in December 2009, since 2006, mass communication courses have been among the most popular for three consecutive years. Top five popular courses. In order to adapt to the new situation of higher education, on March 27, 2010, Owen International Education Group held a signing ceremony with Birmingham College of Communication, which is ranked among the top 5 media majors in the UK, and took the lead in opening a new media communication major in Shanghai. Birmingham College of Communication is the first One of the few members of the Film and Television Media Industry Qualification Certification Committee in the UK, it has a strict education quality assurance system and strong new media professional teaching and research capabilities. Students complete some courses in China and after completing the required credits, they can directly enter Birmingham College of Communication to complete follow-up courses through the international credit transfer system, and obtain British undergraduate and master's degrees, providing a path for Chinese students to study this major in the UK. Convenient study abroad trip. Shanghai Owen College was established in 1999 and is one of the earliest international colleges in China to promote British education. On the basis of the original joint undergraduate and master's degree courses in business, and in response to the development needs of Chinese students, a new media major was added this year. While introducing high-quality new media education resources from the UK, the school has also specially hired 12 leading figures in the media industry in Shanghai to form a strong advisory committee and teaching steering committee. ***jointly assumes the important task of cultivating high-level new media talents who are adaptable to multiculturalism, familiar with international practices, and have excellent language skills. The members of the advisory committee of the project include authoritative figures and scholars in the media industry, Jia Shumei, Ding Ximan, Ding Fazhang, Zhao Kai and Tong Bing. The members of the teaching steering committee include senior experts and professors in the media industry, Yin Minghua, Xu Shiping, Teng Junjie, Yu Jinglu, Meng Jian, Ji Huaqiang and Zhou Baohua et al. The media major of Shanghai Irving School of Economics mainly adopts a 2+3 (2 years in China + 3 years in the UK) undergraduate and master's degree program model. This major recruits high school graduates who intend to major in media through unplanned independent enrollment. In addition to the new media major, the college also offers public relations majors and traditional majors such as journalism, radio, television, music industry, and media photography. Media major. Entrance examination: Applicants will attend an interview at Owen College. After passing the interview, they will take an entrance language test (those with an English score of 100 or above in the College Entrance Examination will be exempted from the written test); applicants who have personal creations will also submit their personal works (such as photography, paintings). Works, personal homepage, etc. This item is not required). Admission: If the applicant passes the admission interview and written test assessment, he or she will be admitted and a letter of admission will be issued by Irvine College.