Planning scheme of beauty industry in May Day activities

In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to make detailed preparations in advance, and the plan is a highly operable written plan. Do you know what kind of plan can really help us? The following is the general picture of May Day activities in the United States that I collected for you, for reference only. Let's have a look.

General planning scheme for May Day activities 1. 1. Free consultant.

Free consultant is a very popular way in recent years. It is to provide free consultation services for passers-by in need during the May Day preferential activities, expand their popularity and attract some customers.

Second, the new WeChat new membership system

In the traditional field, membership marketing is the foundation; In the field of internet, members have become fans, and in the field of micro-marketing, fan economy has also been derived, but the original intention is the same. Membership is the most effective way to promote long-term effect. Gather customers to the limit through WeChat official account and WeChat circle of friends.

Conventional practice: new customers can become members by paying a little membership fee after entering the store, and they can continue to enjoy various preferential activities of beauty salons with their membership cards in the future. At present, various gatherings such as WeChat Salon Club are popular, and the clients of beauty salons are mostly women. Beauty salons can organize various activities regularly to get these people together, which is conducive to cultivating long-term customers.

Third, launch a project experience with special effects.

For example, enjoy the whitening moment: May Day Carnival Trio-Beautiful Freeze. Customers only need to pay attention to the store's WeChat service number, forward the main picture of the event to the circle of friends, and show the offline clerk the page you shared in the circle of friends, and they can get a mask care and gift worth 139 yuan for free, including a mask and a 1 cash coupon worth 50 yuan. At the same time, in order to encourage more women to recuperate and improve healthy and whitening skin by applying masks, a beautiful freeze-frame activity was specially launched, which greatly benefited consumers. During the activity, after enjoying the service in the franchise store, we will share selfies with friends, and every five customers who share selfies with friends will get a gift worth nearly 200 yuan!

Four. Promotional coupon activity

Beauty salons, like shopping malls, can implement voucher promotion during May 1 ST Labor Day, and give vouchers with corresponding structures when spending on the spot. For example, if they have a 1500 yuan membership card, they will be given vouchers from 300 yuan (unlimited period), and if they buy skin care products from 500 yuan, they will be given vouchers from 80 yuan (set service period). If the customers of beauty salons approve of their projects, products and services, it is a very affordable promotion.

Organize activities for nearby units, societies, etc., accumulate popularity, and let potential customers join a group through eye-catching stimulation activities, thus joining a beauty salon. Of course, there are regular lottery, lottery hook, door-to-door service, family strategy and other similar methods, as long as the beauty salon carefully prepares, plans various activities and makes a good classification plan. We are sure to shine through various programs in the May Day activities of beauty salons.

May Day Activities Universal 2 of American Industrial Planning Program Theme:

May, the perfect holiday.

Activity time:

20xx may 1 day to may 7.

Activity content:

1, opening ceremony gift package, infinite surprise

2, the opening time, race against time

3, the perfect price, you can choose.

Note: All the following activities are limited to the promotion during the May Day activities.

1, opening ceremony gift package, infinite surprise

I believe that all women's daily homework is to take good care of their skin, and during May Day, beauty salon franchise stores hereby launch some beauty packages to adapt to seasonal and climate changes, so as to care for their skin reasonably and reduce the harm caused by seasonal changes. The second package can only enjoy the benefits and services of this activity during May Day.

May 1 "May Day Labor Meal" Meridian Weight Loss Series

May 2nd, "Opening Chief Meal" hydrating care series

May 3 rd "Have a good meal" anti-allergy nursing series

May 4th "Fashion Youth Meal" Nutrition Care Series

May 5th "Youth Flying Meal" Whitening Care Series

May 6th "Happy Fun" Leisure Care Series

On May 7th, "Guixin Meal" Tonifying Spleen and Stomach Series

2, the opening time, race against time

The essence is to snap up. It is suggested to snap up products, suits and courses at 8: 00-9: 00 in the morning, 14: 00- 15: 00 in the afternoon and 20: 30-2 1: 30 in the evening, which is practical and unique and can make consumers consume.

3, the perfect price, you can choose.

In order to enhance the popularity of beauty salons, on May 6th, before the end of the long holiday, a post-promotion preheating was carried out, and an auction of beauty products was set up in the field, with a 20% discount.

May Day Activity American Industrial Planning Program General 3 Activity Purpose:

1, a stable old customer

2. Develop new customers

3. Improve the popularity of xx beauty salon in this area.

Activity time:

April 15 (promotion time: April15-May 3)

Activity flow:

1. Inviting guests: Please ask old customers to bring more than 2 friends. (4. 15-4. 19)

Two. Meeting process: (18: 30 —— 2 1: 00)

The host declared the party open.

2) The beautician performed "Grateful Heart"

3) The boss's representative made a thank-you speech.

4) Award A: Thank your loyal friend xxxxxxxXxxxX for her greatest support and highest consumption in xX years, and send her a special prize xxxxxxxx; All new and old customers of xx beauty salon have a beautiful gift (please pick it up at xx beauty salon the next day).

5) customer representative's speech (about the beauty salon's good service, good product effect, good boss, favorite beautician and the happiness and help he got in the beauty salon) >)

6) President of XX Association solemnly recommended XX products.

7) Announce the promotion plan of xx beauty salon. 5. 1 (Anyone who pays 300 yuan deposit on the spot can get underwear priority) A Ask beauticians to lobby customers for promotion. 9) Announce the promotion time and welcome to XX beauty salon for consultation. 10) Perform a dance and announce the end of the party.

Three. Promotion (4.20-5.7)

The company's beauty guide stayed in the store for 3 days, and cooperated with the beauty salon to fully promote the 5. 1 activity plan to promote consumption.

Fourth, the work that beauty salons must do

1. Accurately count the number of customers, issue invitations and ensure the number of participants (this work must be completed before 15, and 16 and 17 send invitations during the day to inform the company).

2. Rent the venue (you can use the restaurant in the ok hall, depending on the actual number of people) and arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes. Attachment: Award recipients:1) The value of two friends with the highest consumption support in XX years is 200-300 yuan (on-site award) 2) The value given by new and old customers.

3. Print the activity plan of 5. 1 and shoot the activity plan on the spot (or advertise on TV).

4. The boss prepares a speech (mainly a thank-you speech, which can be listed, such as building good feelings with those guests and sharing it with you. /kloc-get ready before 0/8 and be familiar with the speech).

5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss and can talk about the good service of the beauty salon, the effect of xx products, the boss's good, his favorite beautician and the happiness he got in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).

6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed 20 days ago).

7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.

8. Performance (find two people to make sure they are ready 20 days ago)

The planning scheme of May Day activities in the US industry is universal. 4. Card promotion.

Card opening promotion is the basic promotion means of beauty salons, and it has also become one of the main promotion means of beauty salons. There are various forms of card opening, such as: monthly card, season card and year card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.

Usage: In order to stabilize loyal old customers, beauty salons enjoy certain discounts on the amount of promotional cards for customers during the period of customer care, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products and enjoy various preferential items of beauty salons.

Second, discount promotion.

Discount has always been an important means of trade promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.

Usage: Discount promotion is the most commonly used promotion method in beauty salons. In view of this promotion method, beauty salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.

Third, free trial promotion.

Free sample fitting promotion is a promotion method launched by beauty salons to attract new customers or develop new projects, so that customers can feel the consumption first.

Usage: Beauty salons gather customers with certain needs and try them out for free in a given time, so that customers can experience the effect of cultivating customers to become main customers first. Then do the next free trial and enter the next cycle.

Fourth, the promotion of consumer dividends.

Consumption points are a method adopted by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.

V. Warm promotion of "SMS"

"SMS" can be said to be a hot topic now, and it has rapidly risen from a interpersonal communication tool to a marketing upstart. Merchants are interested in the characteristics of large coverage of short messages, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on.

Master Plan of May Day Activities in the United States 5 Activity Background:

The three-day May Day holiday has affected consumers' enthusiasm for consumption to a certain extent, and the price increase since last year has increased the operating cost of hair salons.

I. Theme of the event:

"Colorful May Day, Five Surprises"

Second, the date of the incident:

26 April-8 May

Third, the purpose of the activity:

1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;

2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

3. Make customers feel good and enhance brand image.

Four. Activities:

Surprise 1: every day before 5, as low as 5. 1 discount.

Perm it if you want. During the activity, the top five customers can enjoy the discount of 5. 1% of the original price of digital perm every day in 380 yuan.

Surprise 2: Spend 168, get 5 1, spend 480, get 150.

One-time consumption 168 yuan (or recharge 200 yuan) to send 5 1 yuan cash coupons;

Give a 150 yuan cash coupon when you spend in 480 yuan (or recharge in 500 yuan) at one time.

Surprise 3: Add "5 1 yuan" = "88 yuan"

During the activity, if you spend 80 yuan (or recharge 200 yuan) and add 5 1 yuan, you can buy the original price of 88 yuan products, that is, 37 yuan Province; Buy other beauty/hairdressing products from 88 yuan and above, and you can get a discount in 37 yuan. Please ask the clerk for details about participating in the activity.

Surprise 4: Summer package selection, beautiful is better.

1, beauty appreciation experience package: original price 5 19 yuan, experience price 258 yuan (each person is limited to one experience).

Royal SPA (188 yuan)+Chinese medicine meridian for removing dark circles (158 yuan)+holographic physiotherapy (148- 188 yuan) =258 yuan.

2, xx perm 368 yuan +xx hair dye 286 yuan +xx nursing 65438 yuan +068 yuan+Shui Mu Nianhua efficient hair run 58 yuan, original price 880 yuan, activity discount price 580 yuan.

Surprise 5: "new" selection, special delivery

Shangyi Huangshi took care of 88 yuan and tasted the new experience price 48 yuan during the activity.

Verb (abbreviation of verb) Description of operation rules for active content:

Surprise one explanation:

1. Surprise 1 mainly attracts customers into the store with discounts and creates sales opportunities;

2. Please set the exact xx price and original price according to our actual situation;

This kind of discounted goods is just a selling point to attract customers into the store. Try not to discount the goods pushed by the shopkeeper. After customers enter the store, they only need to inform them of this activity, and they can recommend higher-end goods or packages to customers.

Note: Some sub-branches with poor business can set up hot projects with certain profits in this way.

Surprise 2 explanation:

1. Surprise 2. Sending cash coupons to customers with full consumption can stimulate customers to spend more or recharge, and sending cash coupons can attract customers to spend back within two months;

2. Cash coupons with a face value of 5 1 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other preferential activities. Valid from May 18, 2008 to July 18, 2008.

3. Cash coupons with face value of 150 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other preferential activities. Valid from May 18, 2008 to July 18, 2008.

4. Full consumption 168 or 480 refers to the amount when the customer checks out. If the customer can't accept the cash coupons with face value of 150 yuan when sending coupons, he can send three cash coupons with face value of 5 1 yuan instead of the cash coupons with face value of 150 yuan. When customers enter the store to spend money, they will be reminded by the staff in time, and they will be given 5 168 yuan cash coupons when they spend168 yuan or when they recharge in 200 yuan, and 150 yuan cash coupons when they spend in 480 yuan or when they recharge in 500 yuan, so as to thank customers for spending or recharging to the corresponding limit and guide customers to consume high-profit project packages.