In the era of short video, how can advertisers improve the advertising effect?

One of the focuses of advertising is material, while the focus of video advertising is video material. Excellent short video advertisements can reach users directly to form order conversion, and the core of short video advertisements lies in the packaging of content.

How to do it specifically? Benchmarking-imitation-innovation

By analyzing the excellent/competing short video advertisements, we can sort out their characteristics and imitate their content theme, content style and title characteristics. At the same time, innovative elements in line with product characteristics are added to form style communication.

Aauto Quicker short video advertising case of Aika Automobile;

Outlet guide plate

1, new idea

Step 1: Beijing Zhuntong-JD.COM direct investment.

Step 2: Direct Investment in JD.COM-Toolbox-My Creativity

Step 3: Create a new idea-Enter the name of the idea-Select Beijing X Resources-Beijing X Promotion-Traffic Source (Aauto Quicker Short Video)-Select 720*960 Video (Aauto Quicker APP- Discovery Page Video Information Stream) CPC/720*720 Video (Aauto Quicker APP- Discovery Page Video Information Stream) CPC as the advertising specification.

Step 4: Creative uploading-support local uploading video &; Uploaded from the material warehouse. If there is no suitable material, you can jump to the video tool to create.

Step 2 make a promotion plan

Step 1: Beijing Zhuntong-JD.COM Direct Investment Promotion Plan-Beijing X Resources-New Advertising Plan-Beijing X Resources.

Step 2: Beijing X resources-enter the name of the promotion plan-select CPC- as the bidding method-select Beijing X promotion plan-launch date-launch period-design the daily promotion limit of 500- complete the setting.

3. Set up user groups

Step 1:JD.COM Direct Investment-User Groups-Beijing X Resources-Select New User Groups-Beijing X Resources.

Step 2: Fill in the user group name-select Beijing X promotion user group-launch area-select logistics distribution area.

Step 3: use DMP crowd-add target crowd (please don't use the default crowd)-select tag management-you can choose to browse stores/brands/search/buy/follow interested people-and create crowds.

Step 4 Create a new advertisement

Step 1: Create a new advertisement-Beijing X resources-Beijing X promotion-immediate promotion-fill in the advertisement name-select the advertisement plan created before.

Step 2: Select 720*960 video (Aauto Quicker APP- Discover Page Video Information Flow) CPC- Cite Creative/ (Select Self-Upload /Cite Creative Library)-Select Creative Library-Select the created user group (the maximum number of users recommended to be covered is not less than 6,543,800+10,000).