How to put information flow advertisements?

Information flow advertising methods: determine advertising objectives, select advertising platforms, formulate advertising strategies, select advertising forms, advertising parameters, monitor and optimize advertising effects.

First, determine the advertising target.

First of all, advertisers need to be clear about their advertising goals. Advertising objectives usually include brand awareness, product sales, user conversion rate and so on. Different advertising goals need to adopt different advertising strategies and delivery methods, so the advertising effect and delivery cycle should be fully considered when determining advertising goals.

Second, choose the delivery platform.

There are many platforms for information flow advertising, including baidu promotion, 360 Promotion, Sina Weibo and so on. Advertisers need to choose a suitable delivery platform according to their own needs and budget. Different delivery platforms have different advantages and disadvantages, and advertisers need to choose according to their own situation.

Third, formulate advertising strategies.

Making a good advertising strategy is an important step in information flow advertising. Advertisers need to formulate corresponding advertising strategies according to the characteristics of target audience, product characteristics and brand positioning. Advertising strategies usually include advertising creativity, advertising copy, advertising form, advertising time and so on.

Fourth, choose the advertising form.

There are many forms of information flow advertising, including print advertising, video advertising, group photo advertising and so on. Advertisers need to choose appropriate advertising forms according to their own needs and advertising strategies. Different advertising forms have different audiences and effects, so it needs careful consideration when choosing advertising forms.

5. Set the delivery parameters

Setting delivery parameters is the key step of information flow advertising. Advertisers need to set appropriate delivery parameters according to their own needs and budgets. Delivery parameters include delivery time, delivery area, delivery crowd, delivery budget, etc. Setting the delivery parameters can make advertisers better grasp the effect and cost of advertising delivery.

Six, monitoring and optimizing the advertising effect

After the information flow advertisement is launched, advertisers need to monitor and optimize the advertising effect in time. Monitoring and optimizing advertising effect includes advertising data analysis, advertising effect evaluation and advertising strategy adjustment. Only by monitoring and optimizing the advertising effect in time can the advertising effect be maximized.