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What is the promotion effect of SMS group sending?
What should SMS platform do to achieve good results? How to get a higher rate of return with limited investment has always been the goal pursued by enterprises and businesses. As one of the commonly used and effective promotion methods, SMS platform can get twice the result with half the effort. Today, Bangzhixin SMS platform tells you some simple methods of SMS marketing! 1. Customers should be classified, information should be classified, customers should be clearly classified, and different short messages should be sent in a targeted manner, so that the information sent is relevant to customers, then customers will increase their interest in short messages. 2. The message content should be appropriate. The purpose of SMS is to attract customers to place orders, wake up sleeping customers and warm up activities. The content of short messages should be carried out around these purposes. 3. The sending time should be planned. The sending time of SMS needs to be planned and cut in stages. Because of the cut-in at different time points, the marketing effect is different. For example, the promotion period is suggested to be carried out in stages, including warm-up period, activity period and residual temperature period. Send different content according to different types of customers in different periods. The sending time of short messages should be sent in stages according to the promotion period, and the marketing short messages should also be sent according to the visiting time of visitors in the store one day. Generally speaking, the ROI of SMS marketing is still relatively high. As long as the following three aspects are well done, the marketing effect will get twice the result with half the effort. 1, reasonably classify customers and send SMS content by classification; 2. The short message content is concise and clear, and care and marketing are combined; 3. Reasonable arrangement of sending time will greatly improve the transformation effect.
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