Car home will be collectively banned by dealers. What did it do wrong?

According to car home's plunging share price, the market value loss is not over 100 million, but over 10 billion; For enterprises with a valuation close to 50-60 billion yuan in car home, the loss of 100 million yuan is simply not worth mentioning! To find out why car home was banned on a large scale, we must first find out what car home's profit mode is and what kind of connections it has with various dealers. .

At present, there are three main means of profit between cars, advertising, clues and online sales, of which advertising+clues account for 90% of the total income;

Briefly explain what this clue income is. Lead revenue refers to car home's obtaining information from its own forum, and then passing these meaningful information to the cooperative dealers. For example, if someone posts a question about a car on the forum, they may have the intention to buy the car.

Car home got this information, and then sent the car brand and model inquired by the poster together with the poster's personal information to the car dealers in the same city. After that, the poster will frequently receive invitation calls from its intended brand 4S shop; This is selling clues. Of course, there are many kinds of clues and information to sell, but the most important thing is to drain the dealers. But in the past two years, the cost of visitors has increased sharply, almost reaching 1 000 yuan per order!

It is nothing more than a matter of interest. If greed is insatiable, there will definitely be opposition, not to mention these are quite rich owners.