How to do a good job in self-media marketing?

Question 1: How to do self-media marketing well? Weibo is not only a media, but also an entertainment tool. It still has great potential for us to discover.

Weibo's role and commercial value are based on the successful operation of a Weibo. Just imagine, if you have few fans and followers in Weibo, how can you achieve success? In view of how to manage enterprise Weibo well, the author summarizes the operation skills and taboos of 10 enterprise Weibo, so as to help enterprises master this wonderful online marketing tool correctly and quickly.

1, delivering value

Corporate bloggers should first change their ideas ―― corporate Weibo is not a tool for "taking", but a platform for "giving". At present, there are hundreds of millions of articles in Weibo, and only those Weibo that can create value for visitors are valuable. At this time, enterprise Weibo can achieve the expected business purpose. Only when enterprises realize this causal relationship can they benefit from enterprise Weibo.

First of all, in order to build a Weibo that people like to browse and visit repeatedly, blog operators need to provide interesting and valuable information to target visitors. At present, enterprises like Weibo often offer some limited-time snap-ups, coupons and gifts to visitors as a means to publicize and attract visitors. However, we can't give out prizes every day. Even if you give gifts every day, the rest will only receive awards, even professional recipients. There is no practical promotion to corporate brand and sales. Waste manpower and financial resources.

If an enterprise wants to change its understanding of value, it is not only material rewards that are valuable, for example, providing relevant information, common sense and tips that target customers are interested in. You can also use your own Weibo as a media platform to link many target customers, such as clubs and city clubs, and connect online and offline at the same time, so that Weibo has more functions and practical functions, thus creating a corporate blog with high loyalty and activity.

The more valuable your Weibo is to the target group, the more control you have over it. At the same time, value is more than just offers and gifts. In fact, the essence of Weibo's management is a mutual exchange of values. In this process, we should take what we need and achieve mutual benefit and win-win results. Only in this way can this model last.

2. Individualization of Weibo.

Weibo is characterized by "relationship" and "interaction". Therefore, although it is a corporate Weibo, it should not be a cold mode of official news release. It gives people a feeling of being human, with feelings, thoughts and responses, and has its own characteristics and personality.

A visitor thinks that your Weibo is similar to other Weibo, or that other Weibo can replace you, which is unsuccessful. This is the same as the positioning of brands and commodities, which should be distinguished from the functional level and shaped from the emotional level. This kind of Weibo is very sticky, and it can continuously accumulate fans and focus, because at this time you have an irreplaceable unique charm.

3. Sustained release

Weibo is like an electronic magazine that is updated at any time. To cultivate the habit of watching is to publish content regularly, quantitatively and directionally. When they land in Weibo, they can think about what's new in your Weibo. This is undoubtedly the most successful realm. Although it is difficult to achieve, at least we should always appear in front of them, and over time it will become a habit in their minds.

It is naturally the most advantageous to publish corporate Weibo in large quantities on a regular basis. A large number of publications can occupy the followers' home page in Weibo for a period of time, at least they won't be overwhelmed soon. But we must ensure the quality of Weibo, and put quality first in the choice of quality and quantity. Because a large number of low-quality blog posts will disappoint visitors. Weibo, a company that lacks valuable information and mostly contains junk content, not only fails to achieve the purpose of communication, but is likely to be deleted by boring fans, or no one will pay attention to you at all.

4. Enhance interactivity

The charm of Weibo lies in interaction. It is dangerous to have a group of silent fans, because they will gradually become fans who don't read your content and finally leave more easily. Therefore, interactivity is the key to the sustainable development of Weibo. The first thing to pay attention to is that the publicity information of enterprises should not exceed 10% of Weibo information, and the optimal ratio is 3%? 5%。 More information should be incorporated into the content that fans are interested in.

"Activities+prizes+attention+comments+forwarding" is the main interactive mode in Weibo at present, but in essence, more people are paying attention to prizes and don't care about the actual publicity content of enterprises. Compared with awarding prizes, Weibo operators can seriously reply to the news, feel the fans' thoughts with their hearts, and arouse their emotional recognition. Just like one in Friends >>

Question 2: What are the skills of self-media marketing? The difficulty of self-media lies in providing valuable content for a long time.

Question 3: Methods and skills of "self-media" marketing. I don't know if you are an individual or a business. Both have something in common, for example, they need to promote their own brands through some self-media platforms.

For those who are self-media, the core elements are nothing more than promotion, content and profit model. The marketing methods and skills you ask are actually promotion+content.

For media people, the first promotion is to use other media platforms, such as Today Headline, Sohu Media, Netease Media and Phoenix Media. Promote yourself through the media platform.

Furthermore, you can use some new media platforms such as Weibo and WeChat to promote yourself.

No matter what you do, you should be careful and innovative. Unable to cope with readers, people who are now self-media tend to be more vertical and personalized. In my book "Grassroots Operation of Media Talents", I also talked about some promotion methods and skills. Because there is a lot of content, I won't go into details here.

However, what needs to be affirmed is that if you want to do a good job from the media, the early stage may be hard. Once you have punished your fans, it will be better in the future. Come on!

Question 4: How to do self-media marketing well? Nowadays, the Internet has entered the web3.0 era, and the prosperity of social media such as Weibo, WeChat and mobile APP has brought the whole society into an era without the Internet. As a result, self-media marketing came into being. Self-media marketing not only conforms to the development law of Internet marketing, but also has lower cost and higher flexibility. So, how to do a good job in enterprise self-media marketing today?

How to do a good job in enterprise self-media marketing?

First, strengthen interaction.

Make good use of new media to interact with consumers. Interaction with consumers can not only understand consumers' views and psychology on products and brands, but also urge consumers to pay attention to brands, thus narrowing the distance with consumers and making consumers more receptive to brand ideas; In today's era, we must change the mindset and habits of marketing in the traditional media era and incorporate the interaction with the target audience into the basic requirements of new media marketing. This can not only increase the viscosity of the target audience, but also better understand the opinions, suggestions and requirements of the target audience, so as to provide consumers with more suitable products and services.

Second, enhance the readability of information.

Now this era is called 2.0, and the network is just a channel. The viscosity of information determines the intensity of your communication and the direction and breadth of information communication. To understand that content is king, you must be able to produce entertaining content in order to get a lot of communication. In addition, it should be promoted with the help of opinion leaders in new media, such as blogs of public figures and well-known grassroots Weibo.

Third, change the product language.

Many entrepreneurs bow their heads to make products, but they are in a mess when transmitting information to the outside world. It is suggested that entrepreneurs should know themselves deeply and seriously before communicating with the media, and make clear what they want to express most in this PR. According to the person in charge of e-mail, when expounding the product, you can try to list the characteristics of your own product, select a few highlights, and then describe the product completely in the most accurate language. This makes it easier for the media to grasp the core part of your product.

Fourth, do word-of-mouth marketing well.

You should learn new ways to communicate with consumers and re-examine my marketing work in new ways. The core of word-of-mouth marketing is how to make your consumers talk about you.

Fifth, strengthen products and services.

The core of social media marketing is people, so what matters to this person is consumers and buyers of products and services. We hope that they can pay attention to corporate social media accounts or spread corporate information through social media themselves, so the premise must be the recognition of consumers. Only when their products and services have good practical value and experience will they spread positive word of mouth. Therefore, good products and services are the key first step in social media marketing. If your products and services are not recognized by most people, then you are not far from failure.

In the new media marketing, everyone is exploring, understanding the latest media marketing information and gaining marketing experience from it, which has become an indispensable means for contemporary management. Therefore, this article is about how to do a good job in enterprise self-media marketing.

Question 5: Where is the outlet from the media? How to do a good job in self-media marketing Yan Ying believes that self-media marketing depends more on whether our online marketing service agencies can strive to improve their overall quality, rather than just making transactions for immediate interests. We should think what customers think and do what customers think. Technology is not the most important thing. Only by being responsible for our customers will we go further! I feel very insightful.

Question 6: How to start self-media marketing from Baidu?

Question 7: How to do self-media marketing well? Ppt improves its ability and becomes an expert in a certain field.

Question 8: If you want to do soft text marketing from the media marketing promotion scheme, you can ask Hann Yuntui. In addition to soft text, there are many other online marketing methods to choose from.

Question 9: How to do a good job in self-media marketing Since Zhihu is self-media, he needs to have an accurate positioning of himself, know what he wants to do, and then decide what to do with a clear understanding of himself.

Question 10: How to use self-media for marketing? Media is also called personal media or citizen media. Media platforms include personal blog, Weibo, WeChat, Post Bar, etc.

The general meaning of self-media marketing is to register accounts on other platforms, publish articles that you want to promote or that you are good at and position, attract fans' attention, and then promote your products and services.

Since the media is a platform of "fragrance is butterfly". Therefore, the core of self-media marketing lies in sharing spirit and high-quality content, and valuable content will naturally attract attention. Therefore, this requires media people to have a certain writing skills and a deep understanding of a certain industry.