Question: What are sp and pr activities?

SP refers to promotion, that is, promotion, including discounts, coupons, trials, giving away samples, etc. ?

PR is public relations, that is, public relations. Public relations includes not only activities, but also crisis management and news dissemination. ?

Public relations pays more attention to corporate image. SP mainly refers to effective promotion.

SP is a promotion means to stimulate consumers or middlemen to buy a specific product quickly or in large quantities, including various short-term promotion tools, and it is an important element of the promotion mix.

Extended data:

Many domestic enterprises confuse the cost of SP promotion with advertising, instead of distinguishing advertising from SP in marketing management as foreign enterprises do. This is the difference between marketing consciousness and concept. SP and advertisement are two different promotion tools. Their characteristics, starting point, finance and policies are different.

The relationship between advertising and public relations is used to establish and consolidate brand image, while SP is used for short-term promotion, which needs immediate results.

The biggest feature of SP is that it is a tactical marketing tool, not a strategic marketing tool. It provides a short-term stimulus, which will lead to consumers' direct purchase and consumption behavior.

The organization's public relations activities are a long-term process of social communication, information communication, making friends and establishing a good image, which is manifested in two categories: daily public relations activities and special public relations activities. Public relations studies mainly analyze the essence of organizations from the perspective of public relations activities.