Bank gratitude feedback activity plan

In order to give back to customers' support over the years, banks can hold some related feedback activities, so how should banks write a gratitude feedback activity plan? Let's have a look. The following is my carefully collected gratitude feedback activity plan of the bank. I hope it helps you. If you like, you can share it with your friends around you!

Bank gratitude feedback activity plan 1

I. Theme of the event: "Golden Autumn Marketing"

With the theme of "Golden Autumn Marketing", this activity aims to express our sincere desire to share our efforts with high school and mass customers and create a better future together, and to spread our business philosophy of focusing on customers and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.

2. Activity time: September1-September 3 1, 20__.

Third, the purpose of the activity:

Take Mid-Autumn Festival and National Day as an opportunity, focus on institutions, consolidate and develop customers, and promote the promotion of bancassurance products.

Four. Activity content

Activities mainly include the following contents:

(1) "Happy Delivery of Golden Autumn Marketing Products" promotional gifts.

In order to encourage interested customers to buy products, promote the rapid growth of bancassurance premium scale, and maintain and enhance the competitive advantage of postal insurance, the following preferential promotions and gifts are specially carried out:

1. "Golden Autumn Marketing. Self-service and gifts "

(1) Customers who handle the bancassurance products during the event can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.

The event gifts are purchased by the bank itself.

Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and high-end restaurants, according to local actual conditions, and take the form of on-site gifts to customers who meet the consumption standards that day to enhance the sensational effect of the activities.

Since the activity lasts for more than one month, banks should arrange the rhythm of gift delivery reasonably and determine the number of gifts delivered at all levels every day, and the gifts will be delivered on the same day; At the same time, banks should actively give gifts to customers with different cards.

3. "Golden Autumn Marketing. Express Huitong preferential broadcast "

During the activity, the remittance fee for express Huitong was reduced by 20%.

(2) "Golden Autumn Marketing. Products happy to send "outlets, to carry out silver-haired products display and quality service activities.

Take the business outlets as the unit to carry out the "Golden Autumn Marketing, Happy Products Delivery" quality service and individual silver product display activities. These activities mainly include:

1. Hang publicity banners at business outlets, and post and place marketing activity posters and activity leaflets of provincial branches (issued recently) to attract customers' attention with novel and rich visual appeal.

2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, outlets should set up special publicity information desk and be equipped with storage guide, strengthen dynamic publicity, guide customers to handle ordinary deposit and withdrawal and payment business through self-service channels provided by banks, and actively do related exchange work.

4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) "Golden Autumn Marketing. Happy delivery "community activities.

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

2. Seize the favorable opportunity of Mid-Autumn Festival and National Day, carry out the community marketing activities of "Golden Autumn Marketing, Happy Delivery of Products", and steadily promote the second phase of community marketing. Through the close combination of excellent service, outdoor exhibition, community finance class and community publicity of marketing team, the image of community service will be established in an all-round way, the connection between community financial service outlets and target communities will be strengthened, the feelings between outlets and community customers will be brought closer, and community marketing will be steadily promoted.

2. Determine the target customers of the community, actively expand the relevant business volume in combination with the promotion content of the activity, and effectively improve the business performance of community marketing.

(1) Actively expand express Huitong business.

September and June 5438+ 10 are the peak periods for students to enter school or register as freshmen. Banks can carry out marketing activities to enjoy remittance discounts with student ID cards or admission notices, attract student customer groups and expand the market business of educational communities. For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business.

In September and June, 5438+ 10, the target communities of personal deposits should be identified as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students' tuition fees and frequent business contacts and vigorously absorb savings deposits. Seize the business opportunity of the National Day stock market closed, focus on marketing "personal notice deposit", seize the opportunity of freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to the innovative advantages of our notice deposit assistant and education deposit only twice. During the National Day, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses.

During the activity, banks should strengthen the publicity and marketing of automobile consumption credit and personal consumption credit business of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers,

Promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.

During the activity, banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(D) "Golden Autumn Marketing. Happy delivery "activity.

Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, we should seize the favorable opportunity that high-end customers have leisure to consider personal or family financial planning during the "October 1" period, and launch personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are:

During the 1. activities, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.

2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to provide discounts for customers who hold my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.

3. During the National Day, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.

Four. moving target

Through this series of activities, in September, our personal banking business strived to achieve the following objectives:

1. The number of new customers exceeds the historical level of the same period, the customer structure has been improved, and the quality has been further improved;

2. The social popularity and utilization rate of the card have been further improved. Compared with the same period last year and September this year, the volume of credit card consumption transactions increased significantly in that month, and the proportion of peers increased on the basis of September;

3. The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the fee income has increased to the same level in history;

4. The transaction volume of agency business such as self-service equipment deposit and withdrawal increased by 10% compared with September.

5. Successfully complete various business indicators.

Bank Thanksgiving Feedback Activity Plan II

I. Concept and purpose of the activity

65438+

2. Strengthen the image publicity of the project and the influence of the project brand;

3. Promote communication with customers, show the strength and sincerity of developers, enhance customers' recognition of developers, and form the spread of corporate reputation;

4. Enhance the cohesion of the project circle and thank customers for their support.

Second, the theme of the event: Mid-Autumn Festival Full Moon Neighborhood Love-_ _ Tianzhong Haoyuan Mid-Autumn Festival Thanksgiving Reception

Three. Activity time: 5:00-8:35 pm on September 12 (Friday, August 13th of the lunar calendar).

4. Venue: Ballroom of Tianlong Hotel (it must be able to accommodate 250 people for dinner, with complete audio and microphone equipment).

Verb (abbreviation for verb) is a participant in the activity.

1, subscribed customers and some high-sincerity customers who have not subscribed.

2. Media reporters such as Tianzhong Evening News, Zhumadian Daily, Zhumadian Real Estate Information Network and Zhumadian TV Station (text+photography)

3. Representatives of _ _ company, Ji Guo company, design institute and German neighboring companies.

Sixth, the way of participation.

1. Customer: The sales team will invite customers to the marketing center to collect the invitation coupons by phone.

2. Media: The developer calls and sends invitations.

Remarks: Make an invitation ticket and put it in the marketing center, which is divided into three parts: the first part is for admission, the second part is for winning prizes, and the third part is for receiving moon cake gifts. Each invitation ticket is limited to two people (a maximum of three people), and the total number of people is controlled at around 180-230.

Seven. Activity form: buffet cocktail party+interactive game+performance+lottery+hidden project promotion.

Eight. Activity content and process

time

Program arrangement

comment

five?o'clock

Customers are arriving and signing in.

Arrange background music and distribute the latest folding pages of the project. Guests will sign their names on the signature board and take photos of the signed guests in front of the signature board, which not only increases the importance of the reception, but also reflects the sense of belonging of humanity. After this activity, this signature board can be framed and put in the sales center as a souvenir to show the harmonious atmosphere of the project community. After the guest signs, put the lottery ticket into the lottery box.

six o'clock

The opening actor sang "Full Moon Flower"

The scene set off a festive atmosphere.

It's five past six

The host made an opening speech.

eight past six

_ _ Statements by Company Representatives and Customer Representatives

Invite a customer to represent the guests and developers of this reception * * *, and show the respect of developers for customers while enhancing mutual understanding; Customer representatives and speeches will be arranged by the developer.

6: 10

The host announced the main contents of the activity.

This paper mainly summarizes the information of prize-winning interactive games and lottery.

6: 15

Nightclub program performance

Henan opera and pop music. 2 songs, pushing up the atmosphere of the scene.

twenty five past six

_ _ The representative of the company made a speech, announced the start of the buffet and made a toast.

Introduce the future vision description of the region and the project, and thank the customers for their support.

half past six

make a fuss over/about a trifle

Music performance, song singing and other ***5 kinds of performances, so that organizers and customers can communicate and have fun. You can invite customers to improvise.

Ten minutes to seven.

Interactive game

There is a prize quiz in the Mid-Autumn Festival.

7: 10

Speech by the representative of Ji Guo Company and the first round of smashing prizes

Describe the contractor's qualification, project quality and progress. There were three lucky draws. The winners took the stage to smash the prize (imitating CCTV's golden egg game), and the representative of Ji Guo presented the prize.

twenty five past seven

Interactive game

Mid-Autumn Festival prize quiz and project knowledge quiz.

Fifteen minutes to eight/a quarter to eight

Interesting performances and song and dance performances

Each performance adds a smile to the scene.

eight o'clock

Speech by the representative of planning and design institute and the second round of prize-smashing

Describe the architectural design concept and the superior quality of life that can be provided to residents. Five lucky draws, the rules are the same as above, and the representatives of the design institute present awards.

8: 15

separate

2 songs, the first one is solo by the actor, and the second one can invite the audience to improvise.

twenty five past eight

_ _ The representative of the company introduced the latest sales policy and won the third prize.

Announce the latest preferential policies of the project. Eight lucky draws, the rules are the same as the last one, _ _ stands for awards.

8: 35/9: 25

* * * Sing Friends together. After the event, customers will get gifts.

The host and actor lead the song and end the activity in joy.

Remarks:

Food and beverage fee standard: 80 yuan per person is recommended, and the estimated total fee is 200×80= 16000 yuan (to be finalized with the hotel).

Bank gratitude feedback program 3

165438+ 10 _ _ "Thanksgiving Day" is coming again. The imported products of this festival are also favored by Chinese people because they conform to the traditional virtues that the Chinese nation has been promoting. Gratitude is always there, and happiness is always there. Recently, the reporter learned from Industrial Bank that the bank launched a holiday package-"Thanksgiving Day" series of activities.

Gift package 1: food discount to send food.

The charm of a gluttonous meal is irresistible, and festivals and food are always inseparable. This year's "Thanksgiving Day", Industrial Bank launched the activity of "About Hui Jiali, Two People Enjoy Free 1". Industrial Bank credit card holders can enjoy Cantonese steamer steamed products and exquisite refreshments in the designated cafeteria of Xiamen Jiali Seafood Restaurant ... so that "taste buds" can bloom on Thanksgiving Day.

It is reported that from now until June 20th, 1 65438+1October, you can spend money in the cafeteria of Xiamen Jiali Seafood Restaurant every Tuesday night with the Industrial Bank credit card, and you can enjoy the discount of "two people walking together,1person free of charge" every Saturday with the Industrial Bank credit card, and the preferential places are limited, on a first-come-first-served basis.

Gift package 2: WeChat recharge to send phone bills

Studying and working outside, on the occasion of Thanksgiving, Industrial Bank reminds you: Don't forget to call home and chat with your family.

Industrial Bank launched WeChat payment preferential activities for cardholders to recharge their mobile phone bills: from now until June 20, 2006,165438+1October, the credit card of Industrial Bank will be bound to mobile phone WeChat, and the funds in the bank account will be recharged to any required mobile phone bill account through WeChat payment. If you successfully recharge 50 yuan for the first time, you will get a 10 yuan phone bill. Daily cardholders can also log in to official website, the Credit Card Center of Industrial Bank, and click "Charge" to complete the operation.

Gift package 3: Love certificate of deposit to send care

In the business hall of Industrial Bank, the reporter met Xiao Zhang, a citizen who came to apply for a "heart-to-heart" deposit certificate. He told reporters: "He has been paying attention to this heart-to-heart deposit certificate of Industrial Bank for a long time. The design of certificates of deposit is as warm and loving as greeting cards. And like ordinary certificates of deposit, the one-year deposit interest also rises by 10%, which is economical and practical. My daughter-in-law is going to give birth soon. She just got a quarterly bonus and is going to give her a little surprise. This money will be kept as a child's growth fund in the future. "

The reporter learned from the Finance Department of Industrial Bank that this "heart-to-heart" certificate of deposit has been deposited in 50 yuan with a minimum deposit period of three months, which is very convenient. According to the age of the recipient, it can be roughly divided into three types: old, middle-aged and young. Many citizens come to buy and give gifts to relatives and friends. The certificate of deposit has an amount and a time limit, but the numbers on the certificate of deposit silently express the priceless and eternal affection for the family.

Gift package 4: "Annie Ann" upgrades to send benefits

The reporter learned that, following the square dance competition, Industrial Bank's first domestic pension financial scheme "Annie Ann Life" was upgraded for the second time. After the upgrade, the service will provide exclusive wealth management products, floating deposit interest rates and other financial services, and issue an exclusive wealth management card-Songhe Card for elderly customers as a carrier for "Annie Ann Life" customers to enjoy related products and services.

Recently, the annualized reference net return rate of Tian Tian Wanlibao, a well-known "stable" wealth management product of Industrial Bank, has reached more than 5.5%. Moreover, the wealth management product "Annie Ann Pension Wealth No.65438 +0" has attracted many middle-aged and elderly customers to buy consultation with its characteristics of "low risk and high income".

Bank gratitude feedback program 4

On April, Thanksgiving Day came again. The imported products of this festival are also favored by Chinese people because they conform to the traditional virtues that the Chinese nation has been promoting. Gratitude is always there, and happiness is always there. We specially launched a holiday package-"Thanksgiving Day" series of activities.

Gift package 1: food discount to send food.

The charm of a gluttonous meal is irresistible, and festivals and food are always inseparable. On Thanksgiving Day this year, _ _ Bank launched the activity of "About Hui Jiali, Two People Enjoy Free 1". _ _ Bank credit card holders can enjoy Cantonese steamer steamed products and exquisite refreshments in the designated cafeteria of Xiamen Jiali Seafood Restaurant, so that "taste buds" will bloom on Thanksgiving Day.

It is reported that from now until the 20th _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

Gift package 2: WeChat recharge to send phone bills

Studying and working outside, on the occasion of Thanksgiving, _ _ Bank reminds you: Don't forget to call home and chat with your family.

_ _ Bank has launched the WeChat payment for cardholders' mobile phone charges: from now on, it will be _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Gift package 3: Love certificate of deposit to send care

In the business hall of _ _ Bank, the reporter met Xiao Zhang, a citizen who came to apply for a "heart-to-heart" deposit certificate. He told reporters: "He has been paying attention to the" heart-to-heart "deposit certificate of _ _ bank for a long time. The design of the certificate of deposit, like a greeting card, has a caring blessing card, which is warm and loving. And like ordinary certificates of deposit, the one-year deposit interest also rises by 10%, which is economical and practical. My daughter-in-law is going to give birth soon. She just got a quarterly bonus and is going to give her a little surprise. This money will be kept as a child's growth fund in the future. "

This "Heart to Heart" certificate of deposit was deposited in 50 yuan with a minimum deposit period of three months, which is very convenient. According to the age of the recipient, it can be roughly divided into three types: old, middle-aged and young. Many citizens come to buy and give gifts to relatives and friends. The certificate of deposit has an amount and a time limit, but the numbers on the certificate of deposit silently express the priceless and eternal affection for the family.

Gift package 4: "Annie Ann" upgrades to send benefits

Following the Square Dance Competition, _ _ Bank's first domestic pension financial scheme "Anyu Life" was upgraded for the second time. After the upgrade, the service will provide exclusive financial products, floating deposit interest rates and other financial services on the basis of establishing a financial platform for the aged, and issue an exclusive financial card-Songhe Card for elderly customers as a carrier for "Anyu Life" customers to enjoy related products and services.

Bank gratitude feedback program 5

I. Website layout

(1) entrance layout; 1. A 100-meter red carpet was laid at the entrance, and red was used to set off the festive atmosphere of the opening ceremony; 2. There are 1 large inflatable arches or 1 pairs of lantern columns at the entrance, which are extraordinary and magnificent. The contents pasted on the memorial archway are: "Warm congratulations on the grand opening of China Bank". There are many flower baskets on both sides of the red carpet, which is full of warmth, auspiciousness and celebration. 4. Install a cartoon in front of the gate to show the peaceful atmosphere of "dog festival, good luck and good luck" in the Year of the Dog.

(2) Building layout: 1. There are several congratulatory messages hanging in the building; 2. Put some hydrogen balloons in front of the bank or on the roof. This building has pulled down several triangular ribbons.

(3) Layout of business hall: 1. A number of bonsai flowers are placed in the hall, which is natural, fashionable and warm; 2. The financial package hangs on the ceiling with a bang. 3. Exhibition boards related to service items and features can be set on both sides of the hall door. Auspicious and festive red lanterns are hung on the lintel.

Second, the outdoor layout

Focusing on the vicinity of the development zone branch, we will strive to create a festive atmosphere for the opening ceremony, spread the opening information of banks, and attract consumers' attention.

The opening image of 1. branch is hung on the street lamp post.

2. Every telephone pole is inclined with a triangular colored flag. (depending on the specific location)

There are colorful flags on the green belt of the street. (depending on the specific location)

Third, etiquette planning:

1. It is proposed to invite leading guests from relevant departments to attend the celebration ceremony;

2, beautifully printed and fashionable invitations are delivered to the invited guests in advance;

3. Invite the media host to be the master of ceremonies for the opening ceremony, paving the way for the convergence of the ceremony;

4. Arrange several etiquette ladies to provide serialized etiquette services for the opening ceremony;

5. The opening ceremony staff dress perfectly, consistently, friendlyly and unitedly, which embodies the cohesion and centripetal force of the unit;

6. Invite lion dance teams and bands to help the opening ceremony;

7. Prepare gift packages and VIP cards and distribute them on the eve of the celebration;

8. Set up a sign-in desk, tables and chairs, sign-in supplies and table cards;

9. Prepare some corsage for VIPs to wear when attending;

10, prepare 10 to control the celebration fireworks;

1 1. Prepare ribbon-cutting tools and gifts for the celebration ceremony;

12, debugging audio and electrical equipment to create a festive atmosphere for the celebration site;

13. Invite media reporters to the event site to collect news and expand their influence.

Fourth, the celebration procedure:

1, 8: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00:

2. Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;

At 3.9 o'clock, guests arrived one after another, and the hostess provided a series of services;

At 4.9: 20, the host was present to introduce the general situation of the club and related matters;

At 5.9: 28, the host announced the start of the ceremony. Under the leadership of the hostess, the guests stepped into the ribbon-cutting scene with beautiful, brisk and warm melody. At this time, drums were beating and lions danced wildly. The host introduced the identities of the officiating guests one by one. A moment later, the speech procedure of the leading guests was announced: ① Welcome speech by the president of the Development Zone Sub-branch; 2 bank leaders' speeches; (3) Special guest representatives speak;

At 6.9: 50, after the speech, the ribbon-cutting ceremony began. The hostess provides props and the guests cut the ribbon. At this time, it is the most exciting, wonderful, exciting and spectacular moment in the celebration. Drum music played, lions reveled, colored paper danced and colored balls lifted off. The host gave a warm speech, which pushed the whole celebration to a climax.

7. 10: 00 After the celebration, the guests visited the Development Zone Sub-branch.

8. 1 1: 30 host a banquet to thank the distinguished guests.

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