500 programmers have been finalized to make a subway advertisement. What is the content of the copy?

There is also an advertising copy nailed to the screen. This is a long advertisement copy sent by 500 programmers of Hangzhou Metro, calling on people to use nails and join nails.

When calling for the use of nail copywriting, a multiple-choice question is proposed to four groups of people, namely office workers, entrepreneurs, HR and IT, with the specific contents as follows:

Office workers please choose!

□ Private circle of friends is frequently violated by bosses and customers.

I want to calm down and write a plan, but I am frequently disturbed by all kinds of irrelevant news.

√? 500 Ali engineers recommend and beg you to use nails, only work is on nails.

Please choose an entrepreneur!

□ Spend money to recruit people to develop office systems.

□ Spend money on expensive and hard-to-use office systems.

√ Nail = Hire 500 senior engineers from Ali for free to develop the office platform for you.

HR please choose!

□? Crazy overtime statistics employee personnel information

□? Ask the boss to buy an expensive and difficult personnel management system.

√? Nailing intelligent personnel =500 engineers use technology to handle tedious personnel work for you.

Please choose it!

□? A colleague complained that the company's office system was difficult to use and unstable.

□? Complained by the boss that business secrets and information are not guaranteed.

√? Nailing = throwing complex technical and safety problems to Ali senior engineers to solve.

Calling Nail mainly tells the characteristics of Nail Team from these 500 programmers, and also tells it in the form of "self-blacking".

Team characteristics, a team with an open platform, said that it would build the world's largest saas service ecosystem and call you to join; There is also a front-end team that asks you to create the ultimate user experience app together; There is also the java server team, asking you to build the world's leading enterprise service platform together.

In addition, the programmer's "self-blackness" copy is humorous and can let you see the daily life of the nail programmer, such as this:

I heard it was a group blind date, so I washed my hair specially.

There is also this: the sister alone propped up the team's face value.

Also: Auntie, I am not a computer repairer.

I don't usually wear this. I will wear a jacket.

First to advertise, nervous. ...

Ok, I'll share the details here. This time, nailing the subway copy and showing up with your own employees made people feel very cordial. After reading the programmer's daily conversation, you may think of related scenes, such as "Aunt, I don't fix computers." This may be the first impression of most aunts on the profession of programmers. In addition, visually, the uniform plaid shirt is also a major feature of programmers, which is easy for people to produce * * * songs, which is also conducive to memory and can better promote the spread of this advertisement.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).