How does SMS platform help enterprises solve the problem of traffic fluctuation

Analyze the basic reasons of short message group traffic fluctuation;

1, the content is the same: in the information age, people receive massive information through various channels every day, and the content is seriously homogenized. It is important to arouse reading interest. If the content of your short message is copied and pasted from the internet, there is not much innovation, no own characteristics, and the readability is greatly reduced, then how can you attract customers?

2. Marketing purpose: Before marketing, there must be a clear goal. Is the purpose of SMS marketing activities to drain, recall old users or promote new products? Some customers don't have an overall marketing plan, and the positioning of customers is vague, and the content of short messages sent does not meet the needs of customers. Of course, the conversion rate is low.

3. Target number quality: The number resources of some customers for SMS marketing are provided by third parties, and the quality of such number data needs to be considered. Many short messages are sent without follow-up, and some even have empty numbers and stop numbers, so they cannot receive short messages. Therefore, before sending short messages in groups, the data in hand should be screened, classified and managed in groups, and high-quality data should be selected through sending tests.

4. Is the channel good? Cooperation with SMS platform is a channel quality problem. Provide high-quality channels for every user, including testing services.