Huawei's application market AGC continues to empower game developers and help game business success.

In the past two years, through the successful breakthroughs of many products such as Sword and Expedition and The Strongest Snail, the industry seems to have a new interpretation of the market competitiveness of the game.

If a game wants to get better market performance, game developers need to consider the whole process from product creativity to development, from distribution to operational analysis. Simply put, the game industry has entered the era of comprehensive refinement. In the process of pursuing refinement, how to ensure efficiency is also a topic that developers need to think more about.

Of course, if you want to be more sophisticated and efficient, you can't do without the help of all links in the industrial chain, especially the channels where a large number of users play an important distribution role. It is understood that in order to provide key "assistance" to developers, Huawei AppGallery Connect (AGC) provides one-stop services for game developers, covering the dimensions of game creativity, development, distribution, operation and analysis, helping developers to create innovative game products and services for users, and ultimately achieve commercial success.

AppGallery Connect provides one-stop service to improve the efficiency of game development and operation.

On April 20 19, Huawei's application market officially launched the AppGallery Connect one-stop application service platform for application and game developers, aiming at improving the development and operation efficiency of applications and games, helping developers to create innovative products, thus realizing the growth of users and income.

By March of 20021year, AGC had opened 93 services, many of which were applied in the vertical field of games, covering the whole life cycle of games such as creativity, development, distribution, operation and analysis.

At the same time, in order to further deepen exchanges and cooperation with developers, Huawei has also set up DIGIX Innovation Studio, mainly to provide innovative incubation and experience for settled game developers. Performance improvement and many other services. Specifically, Huawei DIGIX Innovation Studio will innovate with developers by opening up new future-oriented technologies and combining game scenarios, and improve the game frame rate, reduce power consumption and provide users with a better game experience through performance tuning tools.

It is understood that the perfect world's love business mobile game "Cygnus in the Dream" skillfully combines Huawei's face augmented reality (Face AR) with gameplay through Huawei's DIGIX Innovation Studio. For example, in beauty, video call and other scenes, the game image can restore the facial expressions and head movements of players in the real world in real time, bringing a brand-new super-immersive game experience to users.

In the game gyro's view, the introduction of similar new technologies not only brings a better experience, but also enriches and improves the design in advance if developers can discover and apply it to the game earlier, laying a high-quality "selling point" for the future marketing of the game.

In addition, Huawei application market also provides Huawei Gaming+ services for developers, focusing on the game development and debugging stage. Through high-performance rendering framework, advanced algorithm plug-in, system energy efficiency configuration query and multithreading scheduling, the pressure on developers' research and development is reduced, and with the help of performance tuning tools and automated testing tools, developers can efficiently complete product debugging and create high-quality game experience for users.

AppGallery Connect solves the problem of game distribution and operation to help business success.

Generally speaking, in the game distribution stage, AppGallery Connect can provide efficient game distribution in the whole world, so that innovative games can effectively reach users and maximize commercial value. At the same time, thanks to Huawei's global influence, these services are not limited to the domestic market. At present, AGC supports the full-scene distribution of mobile phones, tablets, PCs, smart screens, watches, car machines, VR and other terminals in more than 170 countries/regions around the world, and also provides distribution services such as internal testing, pioneer testing, reservation, launch and material testing to help the game reach global users quickly and let more users.

In a practical case, the game developers of Magic Garden used 50% traffic to test the high-frequency and low-density game materials after accessing the AGC material test, and scientifically determined the best display content combined with the test results, which finally effectively improved the exposure conversion rate of the game.

Entering the game operation analysis stage, the refined operation services provided by AGC span the whole link of game innovation, promotion, retention, revenue and recommendation.

On the one hand, game developers can create multi-dimensional user operation activities such as game packages, game coupons and community forums on the AGC platform to attract new users and enhance the stickiness and activity of existing users.

On the other hand, combined with Huawei's analysis services, developers can also flexibly call operational growth services, such as A/B testing, App linking, in-app messages, lost recall, push/SMS, etc. , improve the promotion and retention of the game.

According to the feedback from the developer, Song, a subsidiary of 37 Mobile Games, used AGC (user's) loss recall function to issue high-intensity exclusive Huawei discount coupons for specific users to stimulate users to return to consumption. Compared with the performance of Song of the City on the Cloud on other related platforms, the return rate of Huawei users is 32.5% higher, the return payment rate is 20% higher, and the return payment ARPU is 60% higher, achieving efficient innovation and accurate customer acquisition.

Daydream game developers from Shenzhen also said that using A/B testing service, through comparative experiments, we can find out which copywriters have higher click desire, and the final click rate has increased by three times.

It is very valuable for developers to bring practical and effective data improvement to the game. It is not only a commercial boost, but also helps developers to enrich their development and operation experience and lay a more solid foundation for the next product.

In order to better help game developers to create innovative game products and make good use of these technical services, Huawei Application Market has also launched an online training course of AGC Research Institute to comprehensively interpret AGC's open service capabilities, share successful experiences in the industry, and promote interactive communication among developers.

From an industrial point of view, Huawei's continuous investment in AppGallery Connect can provide game developers with more game service capabilities, make game research and development, distribution and operation, and traffic acquisition simpler and more efficient, help developers create more innovative and colorful products, and bring users a better terminal experience. On the other hand, it can also drive the whole game industry to blossom more. In the long run, the final maturity and industrialization of the industry is always inseparable from the efforts of all links. As an important connector between users and developers, channels will have more leading significance in their capabilities and services.