Be sure to obey and do as you are told. Actions will bring about the best version of you at this moment.

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I have a female friend who works in the insurance industry. Her name is Xiaoyun. lt; br /gt;

When I first met her, I was particularly disdainful of her because she looked too petite and had the affinity of a little girl on her face. She was as ordinary as a newcomer. The front desk girl at work. lt;br /gt;

I think it would be very difficult for her to do sales, let alone insurance. Every day is high-pressure competition, and it is an industry that is so misunderstood by society. The good ones are all elites among people. I think the aura is always overwhelming. Why can't she be so petite, quiet and without any prestige? This was my initial view of her, with a lot of framing bias. lt; br /gt;

Over the past few years, Xiaoyun’s colleagues have changed one after another, but she has never left. I kept hearing that the orders she signed were getting bigger and bigger, she had more and more regular customers, she had bought a house and a car, and she had her own professional team. Later, she was able to sign a million-dollar insurance policy and officially entered the ranks of Top Sales in the domestic insurance industry. lt;br /gt;

But when I saw her, I still couldn’t believe that she was such a shining star. Because she is still the same little girl she was before, with a friendly smile, a soft-spoken voice, a kind heart, and sincere treatment of others. She still doesn't look lethal at all, nor is she as strong as the legendary sales should be. It’s hard for you to imagine how she survived in such a fiercely competitive insurance industry, how could she maintain a record of signing million-dollar orders and maintain steady development?

One time when we were chatting, Xiaoyun told me that the way she succeeded was actually very simple, just one sentence: "Be obedient and do what you are told." ****

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This sentence was told to her by her training teacher when she first entered the insurance industry. The teacher said that the insurance industry has great prospects. It may seem difficult, but in fact the training mechanism is very complete. As long as you are willing to obey and follow instructions and keep taking action, you will succeed. Xiaoyun remembered this sentence. lt; br /gt;

When I first joined the company, the leader said that in order to do a good job in insurance, we need to visit 5 people every day. If we do not reach this number of visits, we will not be able to do insurance well. As a result, Xiaoyun really visited five people every day. When there were no customers, she would visit strangers' homes, or go to the street to chat with people about insurance. lt; br /gt;

The leader also said that professional knowledge must be passed, and I have to memorize a lot of words and a lot of industry knowledge every day. Xiaoyun memorizes information every day, and she can talk about every insurance type and talks endlessly; lt; br /gt;

The leader also said that if she wants to make further progress, she must visit people along the street. , I go to the store every day to communicate with strangers and fill out questionnaires. She obediently went to the store to talk to people every day. Sometimes she came back very late from visiting customers. When she got home, she remembered that she hadn't visited the store yet, so she hurried downstairs to chat with the takeaway shop owners around the community. She must complete the task. Just went home. lt; br /gt;

When I first started working in sales, it was easy to be rejected. The leader said that this was the norm. When Xiaoyun was rejected, she thought, this is normal, and then she just laughed it off. Later, her boss said that we can’t always talk about insurance as soon as we meet with customers, and we need to dabble in more knowledge from other industries as a source of discussion, so Xiaoyun went all over the place. Read magazines to learn new topics; later, the boss said that you must dare to talk to customers about high-value insurance policies, so Xiaoyun told the customer that you can actually buy 500,000 yuan, and then signed the order. lt; br /gt;

When chatting, Xiaoyun smiled and said that she is simple and does whatever the leader teaches her; whatever the company trains and what good methods are available, she does it herself Just use it.

Any good suggestions or policies are implemented very well once they come to her. There is no complaint or doubt at all. She accepts them first, tries them, and takes action. lt; br /gt;

In her words, she simply obeyed and did exactly what she was told, doing it first and then iterating, and then she got all the way to where she is now.

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In fact, when we think about it, in the process of our growth, there are people who support us all the way. Some seniors and sisters give us some experience. After entering the company, we have There are leaders in charge who teach us and lead us, and there are many books and trainings on the way up. In fact, after we actually enter the society, you will find that there are quite a few people who want to lead us forward. But there are still many people who feel more and more confused as they walk, and the journey becomes more and more difficult.

I think the big reason is that most people think too much and do too little!

A year later, you are still complaining about the fierce competition in society and that you have accomplished nothing, but many people who are not as good as you have quietly surpassed you, and you are still confused and sighing.

The book "The Road Less Traveled" says,

The same is true for action. Are you going to complete it 100%, or are you cutting corners? Do you do this every day, often, or do you not take action at all?

These little things about execution will ultimately make a huge difference between your life and the lives of others.

Xiaoyun is still the same Xiaoyun, simple and simple, but with more and more wealth and freedom in life. Her experience along the way is different from what most people think. She did not go to great lengths or wantonly. The only difference is that she has always been more down-to-earth and strong in action. She will do it 100% if she thinks it is right. Mix your own water and don't give yourself an excuse to be lazy. Just like this, I stepped out obediently, step by step, and got to where I am now.

Xiaoyun’s story had a great impact on me. Like her, I firmly remembered this sentence and applied it to my life and work.

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When I first started working in the media, because all I came into contact with were entrepreneurs, I didn’t know how to grasp and maintain it. I was lucky enough to hear the sharing by insurance industry legend Ye Yunyan at several events. She mentioned many ways to serve and sign orders for high-net-worth clients, such as sending text messages frequently, remembering clients’ birthdays, sending customized gifts, and dressing appropriately. Note, the business etiquette at the dinner, the manner and attitude of introductions and recommendations, etc., I wrote them all down and followed them obediently. As soon as I applied them, I made many entrepreneurial friends and signed many high-value advertising orders.

Everything is not as difficult as imagined, it is the natural result of obeying and following instructions.

One day, the marketing director of a yacht company came to me for afternoon tea. She told me that sister Ye Yunyan had just gone to her company to share with yacht salespeople a while ago. I said, that's great. If I had known, I would have gone too. Then my friend said, why do you want to go so badly?

I said that Sister Yanzi is a textbook case of Chinese insurance. One person has created achievements in Xiamen that are difficult for insurance companies across the country to achieve, and millions of policies are signed all year round. Some of the methods she taught me casually, I got results as soon as I used them, but I haven't had the chance to listen to her sharing. I only occasionally talked to her, and she would share a few suggestions with me. I was able to go and listen to them. What a blessing she shared.

After hearing this, my friend said in disbelief, how could that be? After hearing this, our salesperson and I didn’t find it very useful?

I said, you don’t know how, have you practiced it? How is it done?

A friend said that Sister Yanzi taught everyone that using text messages is a good way to maintain customer relationships.

(There was no WeChat at that time, only Weibo)

She suggested that when writing text messages to customers, you should be careful not to copy and paste all the time, but also choose the best time period to send text messages, and be sure to In terms of content, it is necessary to grasp the interests and hobbies of customers and push them separately, etc.

I said, yes, I happen to be using these methods, and the results are very good. Many entrepreneurs who are out of reach added me to my address book after receiving them, and kept in good contact with me. Interaction, when I didn't use these methods before, I was like a stranger.

My friend said, how is this possible? Why does my team have no results after using it? I asked, do all the text messages sent by your sales staff write themselves? She said, no. I asked again, was there any research done during the time period when it was sent out? Do you send hair on weekends or on weekdays, or only on holidays? My friend said, no, I posted it as soon as I thought of it. I asked again, are push notifications made separately according to customer needs? Did you put your name in the text message? My friend said, but he didn't do it. Even after asking several important detailed questions about the method, my friend's answer was that he had not done it, or he had done it but not comprehensively.

You see, this is the problem. It is not that our learning methods are wrong, but that our attitude towards doing things is wrong.

If you want to make good use of other people's methods, you must first implement them in place before you are qualified to judge whether the method is suitable for you. Don't cut corners when you first start using it, and then say, "Look, this method doesn't work. This thing is difficult and can't be done well." There are too many such excuses and reasons in life and work. There are always students who complain, but few executors who are willing to do it down to earth.

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I happened to use this method of Sister Yan, but I saw it from her book. Although it was just a simple matter like sending a text message, I really took care to implement every noteworthy little detail that Sister Yan said.

When I was working in the media, few reporters would regularly send text messages to the entrepreneurs or PRs I interviewed, but I always persisted and adjusted the release time several times. I concluded that In order to get high response rates and be suitable for the time period when you post. I write the content of each text message myself, combining my daily observations and learnings to share it in a timely, interesting and practical way.

Although I did not visit and interact frequently later, my relationship with everyone was not affected. On the contrary, my network was stable and getting better and better. Many entrepreneurs who were usually unattainable received my invitations. After text messages, they all interacted with me and became very good friends.

I remember one year, when I was running a public relations company, a Hong Kong brand client hoped that I could invite a designated private bank’s female clients worth tens of millions of dollars to participate in an event. I really hope to win this order, but this designated private bank has a very strong industry status. It is very difficult to achieve cooperation with client activities. Moreover, the person in charge of this private bank has a very high profile. He used to work in the media. The president and I visited him at that time, but it was a disappointment.

I haven’t looked for cooperation with this private bank since then, but now that the client has spoken, I have to take the plunge and give it a try. So I called the person in charge of this private bank. As soon as the call was connected, the other person immediately called out my name and said Qiqi is you!

I said in surprise, yes. Then the other party asked, do you want to see me for work matters? I continued to say in surprise, yes. Then the other party said, OK, then you come to my office in the afternoon and I will treat you to tea. My surprise continued, and I said, "Okay sister, see you in the afternoon."

You can imagine how flattered I was at the time. I couldn’t believe that this was the person in charge I had visited before, but after pinching my face, I knew that this was not a dream.

In the afternoon, I came to the bank as scheduled and met the person in charge. This sister who used to look very proud was very enthusiastic to me. After we sat down, we started chatting. My sister asked me, Qiqi, how are you? Are you curious why I invited you here today? I said yes, I felt very flattered too.

My sister smiled and said, I have wanted to find you before, but I have been busy and always forgot. You just called me, and I wanted to see you no matter what.

I am even more confused. My sister went on to say, Actually, I have always read the text messages you sent me. As I do this job, I will receive text messages from various partners and sales, but only yours impressed me. Your text messages are all written by yourself, and you share them very well. I have read all the books and movies you recommended, and the information is also very practical. I feel great, but I always forgot to say thank you to you. You kept sending me text messages. I thought at that time, this girl is really serious. If she comes to me one day, I will definitely help her! As a result, you found me today.

I was so stunned that I couldn’t speak, but I was very moved. My contribution was seen by many people, although not everyone would reply.

But in fact, good sharing will always bring good responses. After that conversation, my sister generously supported my work, not only reaching an event cooperation with a Hong Kong brand, but also inviting more big clients to participate in the event, allowing me to complete the task beautifully in front of the clients. After that, we became very good friends, and to this day, she is a good supporter of my entrepreneurial journey.

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For me, achieving such customer relationships is not complicated. My subsequent entrepreneurship, investment, management, personal and career development were relatively smooth. The reason is that I simply followed the saying "Be obedient and do as you are told" and implement what I heard and learned. Once it's in place, that's all.

Not all of my teachers are bosses, and the sources of content that I obey and obey are also very common. Maybe it’s a role model that I heard someone share occasionally, maybe it’s a certain paragraph in a book, maybe it’s the methodology summarized by the teacher in the course, maybe it’s an experience shared by a friend, maybe it’s some advice given by a senior...

But as long as I feel right, I will do it quickly. Most of the time, I choose to act and then iterate instead of always judging, because I believe that practice will reveal the truth. If you haven’t done it, how can you say whether this method is practical or not? Judging will not bring progress. , action will bring results.

Until now, I still maintain this seemingly silly innocence and simplicity. I obey and do exactly what I am told, which is my motto to move forward. May you also be a doer on the road to your dreams, ***Mian.

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END.

Actionist Qiqi, learning blogger, actionist community initiator, dream list practitioner, Love traveling, reading, writing, senior aesthetic architecture and hotel control, the future is beautiful, let's move forward together!