Model essay on e-commerce copywriting planning

E-commerce is a commercial activity with information network technology as the means and commodity exchange as the center. It is the electronization, networking and informatization of all aspects of traditional commercial activities. The following is an example of e-commerce copywriting planning, please refer to it.

Model essay on e-commerce copywriting planning 1

When choosing new products for online entrepreneurship, we must first make clear our goals. My goal is to open a shop online, mainly selling exquisite jewelry. The purpose is to learn shop-opening skills, be familiar with online transactions, exercise themselves and prepare products for long-term career development.

After the online shop survey report came out, I made the following plans to open an online shop:

1. First of all, I have to think clearly in my mind what kind of store I want to open, find a good market, and my products are competitive, which is the cornerstone of success. Because people's living conditions are better now, and more women pay attention to dressing themselves, I choose to sell exquisite jewelry, and because I prefer this aspect.

2. Choose a store platform or website. I will choose a website that provides a personal shop platform and register as a user. When choosing a website, popularity is very important, whether to charge, and the charging situation. Now many platforms offer free shop opening services, which will save a lot of money, so I will choose the platform for free shop opening. Save money! After all, I am not very rich. Open a shop and make some money!

3. Apply to the website to open a shop. I will fill in the classification of goods provided by my store in detail, so that my target users can find me accurately. However, I still want to give my store a striking name. The name of my shop depends more on whether the name is attractive or not. Confidante? . My online shop will display my personal information, and I will fill it in to increase my trust.

4. Buy goods. I will buy goods from channels and platforms I am familiar with. Controlling cost and purchasing goods is the key. My capital planning is to save money, so I will purchase some goods with lower cost. But there must be quality assurance. Ensure good quality and low price, so that customers are willing to buy.

5. landing products. I will fill in the name, origin, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, and I will match the pictures of the products to highlight the advantages of the products. In order to increase the attraction, the picture quality will be as good as possible and the description will be as detailed as possible. If it needs to be mailed, I will declare who is responsible for the postage. Pricing is also important. Online bidding is different. I will set a starting price first, and let the buyers bid up. The lower the starting price, the more interested buyers are. But if the starting price is too low, there will be a risk that the final transaction price will be too low, so I will also set the reserve price to ensure that I will not buy the goods below the cost.

6. Marketing promotion. In order to enhance the popularity of my store, I will promote it appropriately at the beginning of opening the store, but it is not enough to limit it to the Internet. To promote through various channels on the Internet, I will buy pages with heavy traffic? Hot product recommendation? The location of the commodity classification list will be bold, and pictures will be added to attract people's attention.

7. Selling services in China. Customers are likely to need a lot of information that I didn't provide when deciding whether to buy or not. They will bring it up online at any time, and I will reply patiently in time. The customer is God. As long as the customer has something unclear, we will explain it wholeheartedly. Attitude is important!

8. Deal. After the transaction is completed, the website will inform both parties of their contact information, and I will conduct the transaction in the agreed way. Never let customers be dissatisfied.

9. Evaluation or complaint. Credit is a very important factor in online transactions. I will treat buyers who don't buy with peace of mind. As far as I know, it is normal to meet buyers who don't buy online. As a seller, I will keep a peaceful mind, so that I can face more fierce competition in online stores in the future. Treat bad reviews with care. Sometimes there may be bad reviews in my credit record because of myself or other reasons. I will face them with peace of mind, take corresponding remedial measures, or explain the real situation online, and strive to get more positive impressions from buyers with more excellent comments.

10. After-sales service. I think perfect and thoughtful after-sales service is a very important time-saving chip, so I will keep in touch with customers and manage them well.

Choose the right goods to catch big fish. That thing which is rare is dear. I don't think we should choose goods that can be bought everywhere. We should find some rare goods.

I will take effective promotion strategies, discount or give gifts regularly. Give a certain discount to repeat customers, or give gifts when shopping exceeds RMB.

I'll give you an extra small gift. In order to increase my good comments, I won't let the buyer know in advance. I will be very happy when I receive the goods and gifts I send. Gifts are not expensive, but gifts. No matter whether my buyer will buy my goods in the future, treating him as a friend and treating him sincerely will have a good return.

In order to know whether the goods are easy to sell, I will first search on the website to find out how many people sell similar goods, including those who sell similar goods, their sales situation, how to position the product price, how to design the store, how to introduce the products, and so on. Know yourself and yourself!

My experience and ability are far from enough. I will consult people in the industry, collect information and accumulate experience, and strive to become a qualified online entrepreneur as soon as possible.

Model essay on e-commerce copywriting planning II

First, the market analysis before the website construction

In the reality that domestic e-commerce is immature, the service is not standardized, and there is no uniform standard for business websites, especially there are basically no mature business websites in this area.

Companies entering the e-commerce market when the e-commerce market is immature can occupy the market at the fastest speed when the competition is not fierce, expand market share and make profits.

Second, market positioning and functional positioning

Former types: c2c, b2c, serving local citizens, dealing in small commodities, food, books, software and hardware, etc. , similar to the online supermarket of traditional storage supermarket, establish a small second-hand market platform.

Later types: b2c, b2b, enhancing the function of trading platform, increasing the platform for enterprise trading and product release, and expanding the product content of online supermarkets, from operating low-priced goods to operating large-sized goods, high-output products and high-profit products.

Third, the development goals:

Initial stage: apply for domain name, apply for loan, absorb venture capital and build website. Contact isp, apply for network intervention, and purchase hardware and software equipment such as servers.

6 months: establish website, expand website content, standardize website service, attract franchisees, make the website well-known in the region, establish service network, establish product procurement network, establish product distribution network, train employees, and rely on traditional logistics networks such as chain supermarkets for product procurement and distribution. Relying on the traditional logistics network, it can be a subsidiary of traditional retailers.

1 year: It has a strong reputation in this region, and can develop its own brand, further enrich the website content, strive for more marketers, enrich the products of online supermarkets and develop into high-end products. Absorb investment, expand business scope, and set out to establish a b2b business trading platform to realize the profitability of the website.

2 years: reach one of the largest e-commerce websites in the region, consolidate market share, integrate websites, B2B, B2C and C2C, build an independent logistics system and reduce operating costs. While consolidating the market of low-end products, we will focus on developing high-end products and establish a management system based on high-profit and high value-added products.

3 years: Acquisition of product suppliers, self-built production and marketing system, further reducing product costs. Completely break away from traditional retailers and logistics companies and establish a more convenient and preferential product marketing network.

Three years later: It depends.

Fourth, the website section and style.

The website was initially divided into five parts: product index, online trading, new product release, bbs and second-hand market. In the future, we will gradually increase the enterprise product release section, increase the membership section, and implement preferential policies for paying members. Style is defined as concise and lively, combined with pictures and texts, with light color as the keynote. The product webpage uses a unified module to highlight the product pictures.

The second-hand market platform adopts a unified format, from product names to product notes, and adopts a credit system similar to that of Yi Bei to encourage offline transactions in the same city and avoid unnecessary disputes.

The unified price of products in the warehouse supermarket is xx.99 yuan, and the price of products above 100 yuan is xx9.9 yuan.

Verb (abbreviation for verb) website maintenance

At the beginning, a special database operator was hired to update the content of the website every day and formulate the website specifications.

Website promotion of intransitive verbs

At first, due to the alliance with traditional retailers, we can advertise in chain retail stores and take promotional activities such as buying a certain amount of goods and sending them to retail store members.

After the website has a certain click-through rate, you can find a special planning company to carry out packaging, make a big revision from the webpage to the advertising language, start the brand and further explore the market.

Seven. technical proposal

1, or rent a virtual host.

2. Operating system: windows xx/nt.

3. Adopt systematic solutions (such as ibm and hp) and e-commerce solutions provided by other companies.

4. The security of the website includes preventing virus attack, hacker invasion and data loss caused by unexpected events. E-commerce websites also include customer information, such as bank account numbers and personal information, that will not be disclosed during the transaction. Using anti-virus software designed by well-known companies, upgrading regularly, not using unknown software, and paying attention to the safety of mobile storage devices can effectively prevent virus attacks. Using network firewall, scanning the server regularly to find vulnerabilities is patching, and hackers have no way to invade. In order to cope with accidents, data must be backed up every day, and if possible, raid redundant disk arrays should be used for synchronous backup. It is most important to ensure the information security of customers. Attention should be paid to remind customers to be vigilant when trading, and encrypt data in the process of transmitting data, such as encrypting data with keys and digital signature technology, to ensure that customers' rights and interests will not be lost.

5. Development of related programs. Such as web programs asp, jsp, cgi, database programs, etc.

E-commerce copywriting planning model essay 3

1, website navigation system

The website adopts global navigation system, and visitors can clearly understand the internal structure of the website, which is convenient for them to jump between different departments.

2. Functional modules

Based on the principle of simple interface and flexible functional modules, website construction provides a dynamic space and room for self-renewal and maintenance for website designers, producers and maintenance personnel of * * * Digital Products Co., Ltd., so as to improve their own websites and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.

3. Website Home Page

The homepage of the website is the first content page of the website, and the latest and most recommended content of the whole website will be displayed here. To achieve the harmony and unity of the corporate image of the whole company; ASP dynamic page is adopted in production, and the system can call the latest content to display on the home page. In terms of content, the homepage contains the company's news hotspots, recommended products and other information. Administrators can dynamically update the homepage content in the background, making the whole website full of vitality and vitality at all times. In the design, attention should be paid to coordinating the primary and secondary relations of each region, and the ultimate goal is to create a highly available and visually comfortable human-computer interaction interface.

4, website construction progress and implementation process

According to the content and scope of the work during the construction of this website, a project working group of about 9 people will be set up to be responsible for the development of this project. Including project managers, senior programmers, HTML production, etc. At the same time, we have a set of practical and constantly improving implementation methods and experienced project management talents. Ensure that the website can be successfully completed, effectively cooperate with the participation of professionals, and manage and allocate resources in an organized and planned way.

5. Post-site maintenance and management

In the daily operation of the website, maintenance management is very important. In addition to monitoring and maintaining the living system to ensure its normal operation, the more important task in the management and maintenance stage is to test the actual system performance from the actual operating system; Find out the parts that need to be improved and upgraded during the operation of the system; Measure and compare the success of the system according to the business purpose and requirements. Organize all this information into a plan to facilitate the future enhancement and upgrade of the website system.

E-commerce copywriting planning model essay 4

First, the necessity for enterprises to establish e-commerce websites

Nowadays, the development of network has shown the trend of commercialization, popularization and globalization. Personalization and liberalization of e-commerce transactions can create unlimited business opportunities for enterprises, reduce costs and better establish relationships with customers, distributors and partners. To this end, many companies actively expand e-commerce, serve customers and integrate value chains. Nowadays, the network has become a strategic means of enterprise competition. The diversified expansion of enterprise management and the further expansion of enterprise scale put forward higher requirements for enterprise management, business development and enterprise brand image.

Sanyo Digital Products Co., Ltd., as a large enterprise specializing in the production and sales of digital products, needs to build a good website as a carrier of external publicity and service to meet the company's development and needs, so that the website has distinctive industry characteristics and more customers can form alliances with Sanyo Digital Products Co., Ltd. through the network.

Second, the service object of enterprise e-commerce website

The (1) website mainly serves customers and suppliers.

According to the regional market analysis of customers, the east is strong and the west is weak, and the demand changes will be reflected as follows: the demand for products in economically developed East China, North China and South China is strong, mainly for individuals and family users; There is less demand in the economically underdeveloped western regions.

From the analysis of customer structure, because digital products are mainly fashion products, users are mainly young and middle-aged students, and the demand of this group is relatively strong.

(2) Enterprise insiders are also important customers of the website. People in all departments of the enterprise can learn about the sales of products and other departments through the website, so as to better coordinate.

Third, the goal of enterprise e-commerce website

(1) Help enterprises to establish effective corporate image publicity, corporate style display, corporate product promotion, and build? The new image of Sanyo Digital Products Co., Ltd. For a large enterprise that mainly sells digital products, the brand image of the enterprise is very important. Especially for today's highly developed Internet technology, most customers learn about enterprise products, enterprise image and enterprise strength through the Internet. Therefore, the image of corporate websites often determines the confidence of customers in corporate products. Establishing a website with international standards can greatly enhance the overall image of the enterprise.

(2) Make full use of the fast and cross-regional advantages of the network to transmit information and report the company news in time. Through the advanced design of the website, the product information not only has the advantage of large amount of information in newspapers, but also combines the comprehensive stimulation advantages of TV sound, light and electricity, which can firmly attract the target audience. Therefore, the effectiveness of product information dissemination will be greatly improved, while improving the sales force of products.

(3) Through the online supply and demand system, the online supply and demand information can be inquired, ordered and traded, and the information circulation channels can be optimized. At this stage, the traditional after-sales service means can no longer meet the needs of customers. Providing consumers with convenient, effective and instant 24-hour online service is a new direction to reflect the added value of the project. Customers all over the world can download the information they need at any time through the website, get the answers to their questions online and submit their own questions online.

Four, the main content of enterprise e-commerce website

The design focuses on customers, and practical and concise columns and functions are designed around customers' needs, which greatly facilitates customers to know that a series of needs, such as enterprise services, consulting services, technical support, question answering and personalized product opinions, are met on the website of Sanyo Digital Products Co., Ltd.; Set product display, service technical support, questioning, feedback and joining in one, and comprehensively help customers experience the all-round service of Sanyo Digital Products Co., Ltd.

Verb (abbreviation for verb) The overall structure of the website.

1, website navigation system

The website adopts global navigation system, and visitors can clearly understand the internal structure of the website, which is convenient for them to jump between different departments.

2. Functional modules

Based on the principle of simple interface and flexible functional modules, website construction provides a dynamic space and room for self-renewal and maintenance for the website designers, producers and maintainers of Sanyo Digital Products Co., Ltd., so as to improve their own websites and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.

3. Website Home Page

The homepage of the website is the first content page of the website, and the latest and most recommended content of the whole website will be displayed here. To achieve the harmony and unity of the corporate image of the whole company; Asp dynamic page is adopted in production, and the system can call the latest content to display on the home page. In terms of content, the homepage contains the company's news hotspots, recommended products and other information. Administrators can dynamically update the homepage content in the background, making the whole website full of vitality and vitality at all times. In the design, attention should be paid to coordinating the primary and secondary relations of each region, and the ultimate goal is to create a highly available and visually comfortable human-computer interaction interface. Give visitors a refreshing feeling and attract them to visit the website of * * * Digital Products Co., Ltd. frequently.

4. Main column

(1) About Sanyo Digital Products Co., Ltd.

This column uses static pages, and its main function is to promote enterprises. Sanyo Digital Products Co., Ltd. will be familiar and trusted by more customers through understanding its basic situation, cultural concept, services and products. In page design, we flexibly use various animation effects to best convey the corporate image of Sanyo Digital Products Co., Ltd..

(2) Enterprise honor

This column uses a static page, the main content is to introduce the information such as honorary certificates and technical certifications obtained by the company, which can be expressed by pictures and words.

(3) Enterprise dynamics

This column is dynamic, and its main content is to release the internal news and activities of Sanyo Digital Products Co., Ltd. in time.

(4) Product introduction

This column is dynamic, and the main content is to introduce the types and prices of the company's latest products. This column is an important part of the whole website. The website uses a product display system to manage products. In this way, the release of product information is very convenient and fast, and it can provide a very powerful product quick search function for website visitors.

(5) Information feedback

Information feedback adopts static pages and is realized through feedback forms. Customers can fill in the form information online and send the content to the administrator's mailbox in the form of e-mail. Customers can select different types of feedback information and send the feedback information to different administrators.

(6) Message board

This column provides a public information publishing platform, which is suitable for information exchange between personal office assistants and enterprises within enterprises; Store interest information for reference.

Construction progress and implementation process of intransitive verb website

According to the content and scope of the work during the construction of this website, a project working group of about 9 people will be set up to be responsible for the development of this project. Including project managers, senior programmers, html production, etc. At the same time, we have a set of practical and constantly improving implementation methods and experienced project management talents. Ensure that the website can be successfully completed, effectively cooperate with the participation of professionals, and manage and allocate resources in an organized and planned way.

Seven. Post-maintenance and management of website

In the daily operation of the website, maintenance management is very important. In addition to monitoring and maintaining the living system to ensure its normal operation, the more important task in the management and maintenance stage is to test the actual system performance from the actual operating system; Find out the parts that need to be improved and upgraded during the operation of the system; Measure and compare the success of the system according to the business purpose and requirements. Organize all this information into a plan to facilitate the future enhancement and upgrade of the website system. With our sincere service, excellent technical ability and scientific project management methods, we will definitely build the website of Sanyo Digital Products Co., Ltd. to satisfy our customers!

The Profit Model of c2c E-commerce Website in China

First, the existing profit model of c2c website

1, membership fee

Membership fee, that is, membership service fee, refers to the fees charged by c2c website to provide members with online shop rental, company certification, product information recommendation and other service combinations. Because it provides an effective combination of various services and can better meet the needs of members, the fees of this model are relatively stable. Pay the fee in the first year, and the customer needs to renew the fee when it expires in the second year. After the renewal, the service will be carried out for the next year. Members who do not renew their fees will be restored as free members and will no longer enjoy various services.

2. Transaction commission

Trading commission is the main profit source of c2c website at any time. Because c2c website is a trading platform, it provides opportunities for both parties, which is equivalent to exchanges and hypermarkets in real life. Collecting commissions from transactions is the embodiment of its market nature.

3. Advertising expenses

Enterprises use valuable positions on the website to put all kinds of advertisements, price advertising spaces according to website traffic and website crowd accuracy, and then sell them to customers through various forms. If the c2c website has enough visits and user stickiness, the advertising business will be very large. However, due to the consideration of user experience, c2c website has not completely opened this business, and only a few advertising spaces are open irregularly.

4. Search ranking bidding

The richness of goods on c2c website determines the frequency of buyers' search behavior. The wide application of search determines the importance of commodity information ranking in search results. This leads to the business of bidding according to search keywords. Users can put forward the price that they think is suitable for a certain keyword, and the highest bidder wins in the end, and users' products can get competitive rankings in effective time. Sellers are willing to spend money only if they are aware of the potential benefits brought by bidding.

5. Pay the link fee

Payment has always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that the online payment business was promoted to some extent. Buyers can first transfer the advance payment to the personal account of the payment company through online banking, and then notify the payment company to transfer the payment to the seller's account after receiving the goods sent by the seller, so that buyers don't have to worry about not receiving the goods, and sellers don't have to worry about not receiving the money. The payment company will charge a handling fee according to a certain proportion of the turnover.

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