How to write an AliExpress marketing email?

At present, we sometimes receive mail promotions from various shopping platforms. Mail marketing has now become a common marketing tool. However, AliExpress is different. It focuses on marketing by mail. How to write the marketing email of AliExpress?

& ltp research shows that customers who confirm emails are usually the best potential consumers in the future.

Although a series of confirmation emails have been sent, it is difficult to establish a long-term relationship without confirming the benefits you provide.

Step 2 Build trust

Share brand history, product recommendations, employee stories, etc. And update the communication channels of websites, emails, blogs, social media and other enterprises.

Step 3 create a sense of urgency

As we all know, the first sale is the establishment of real cooperation between brands and customers, which is of great significance. It is very beneficial for potential customers to provide attractive and rewarding preferential quotations for first-time buyers and give them a time limit.

4. Improve the communication frequency with potential customers.

Try to communicate with potential customers every day in the first week. Then, try to reach out to two-thirds of them in the second week. Our goal is to find customers who are really interested in this brand.

5. Follow the best practice of express marketing email.

Pocket PC can create personalized surprise content, design fashionable email templates, interesting marketing skills, correct data analysis and intelligent information, and combine WeChat and email. , content and channels.

6. Integration motivation

In the process of cultivating potential customers of AliExpress, there must be a virus-like stimulating factor, that is, the motivation to promote the transformation of sales leads, as the core driving factor of marketing.

Use e-mail to encourage the most active potential customers, and promote new business by regularly inviting friends and friends' family activities.

In addition, it also provides more expected additional benefits for potential customers who forward short messages, such as free coupons for partner services and additional benefits for credit card consumption. This will not only help to establish a more harmonious customer relationship, but also benefit all parties.

7. Put more energy into the source of potential customers.

When obtaining sales leads by email, we can use the most enthusiastic and active email users and combine the spread of social media to expand the spread of brands and obtain more sales leads.

On social media, satisfied customers can reach a larger group of participants through social media, complement the fast marketing email, break the one-way communication barrier, spread the sender and receiver in both directions, and finally bring more potential customers.

These are some directions I have provided for your reference. So, how do we send emails when we write them?

1, the most commonly used method is to express the seller's background, the historical customer statistics and marketing functions of the marketing center.

The advantage is that related products can be inserted into the module, but the disadvantage is that the number of sealed mails is limited.

2. Check the buyers that need to be sent. Click: Send Marketing Mail.

At this point, you can add related products to the email by adding the recommended products button.

3. Click Send after writing the title and content.

Although marketing short messages are good, in order to prevent new marketing short messages from being sent to the same customer, so as to avoid customers' disgust. It is recommended to send it once or twice a month. The above is what Bian Xiao * * * likes to see, hoping to help everyone. .