The most common press release structure is

The most common press release structure is the inverted pyramid structure.

The inverted pyramid structure can be divided into four parts: introduction, explanation, expansion and ending. In the post-newspaper era, readers are bombarded by the media. Cable TV, SMS, online news and dozens of newspapers have made readers impetuous, and no one will patiently read the whole newspaper from beginning to end.

Once the lead is not attractive, the whole news will slip away from the readers. So the inverted pyramid structure is to put the climax of the story, the most important and newsworthy content or plot at the beginning of the manuscript, and then supplement and expand the details in the following paragraphs.

The beginning of the press release is very important. Journalists should get down to business and be concise, instead of reciting poems and presenting literary talents. The length of the lead should be controlled within 150 words. In addition, one way to test the quality of hard news lead is to see whether it can be used as a news newsletter that can be written independently.

Key points of writing a press release:

1, material selection: You must choose suitable materials for press release writing. There are so many materials, and you must have a primary and secondary concept in your mind. Some unimportant and trivial materials should be weakened, and the selected materials should be able to sublimate your views and enhance your ideas.

2, write subtraction: all the relevant content is written in one report, which easily leads to scattered information, no focus, no theme. Therefore, news writing should do subtraction, give up what should be given up, or write a continuous report.