Planning scheme of May Day activities in pharmacies

Planning scheme of May Day activities in pharmacies (6 general remarks)

In order to ensure the smooth progress of the activity, it is necessary to make an activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. So how should the activity plan be formulated properly? The following is the planning scheme of May Day activities in pharmacies that I have compiled, hoping to help everyone.

Planning scheme of May Day activities in pharmacies 1 I. Theme of activities

Gifts, health, double harvest, May Day gift. "Five big surprises, 100 gift for you", "Special price, ultra-low special price, more discounts for you".

Second, the purpose of promotion

1. Add new members and give back to old members.

2. Expand the publicity and influence of pharmacies, promote sales and improve profit margins.

3. Maximize the development of new customers and old members.

Third, the object of the activity

New and old customers.

Fourth, the activity time

April 30th-May 6th.

Verb (abbreviation for verb) activity place

All the shops.

Department of intransitive verb participation

1. Overall planning organization department: Planning Department.

2. Person in charge of each store activity: district managers, store managers and deputy store managers.

3. Support departments: business department, distribution center and administration department.

Seven. activity

(1) April 30th-May 3rd-Five Big Surprises

A surprise: entering the store is polite. The top 20 new customers who spend money in 20 yuan (including 20 yuan) every day will apply for membership cards. Give all gifts and enjoy double points (except special price, exclusive member price and snap-up price).

Double surprise: lucky draw, see you in surprise.

One-time consumption of 68 yuan or above (including 68 yuan): just draw a lottery once.

One-time consumption of more than 388 yuan (including 388 yuan): it can be drawn twice.

One-time consumption of more than 588 yuan (including 588 yuan): it can be drawn for 3 times.

Customers who have not applied for membership cards: one-time consumption 188 yuan (including 188 yuan) can be withdrawn 1 time; One-time consumption of 488 yuan (including 488 yuan) can be extracted twice; One-time consumption of 688 yuan (including 688 yuan) can be drawn 3 times.

Triple surprise: special price frenzy. Members and non-members can buy it. Special offers include: medicines, health care products, medical devices, daily necessities, unsalable backlog products, manufacturers' medicines or other commodities for promotion.

Four surprises: members enjoy exclusive prices and bring love home. Only members can buy and enjoy more benefits. The products with membership price are: health care products, medical devices and daily necessities. Members can enjoy double points on that day (except special price, member price and snap-up price).

Five surprises: ultra-low special price, cheap home, grateful feedback. Purchase price-the lower the special price, the greater the reward, which can be purchased by both members and non-members. (the lower the special price, health care products, medical devices, commonly used products.

Lottery gifts: the flow of people in the shop is small, so it can be distributed less appropriately; Large shops and large crowds can be equipped with more.

(2) May 4th-May 6th-Triple surprise (no double points). Only "one surprise, two surprises, three surprises" will be carried out, and other surprise activities will be over.

A surprise: entering the store is polite. Every day, the top 20 new customers who spend money in 20 yuan (including 20 yuan) and apply for membership cards are given gifts.

Double surprise: special price frenzy. Members and non-members can buy it. Special offers include: medicines, health care products, medical devices, daily necessities, unsalable backlog products, manufacturers' medicines or other commodities for promotion.

Triple surprise: members enjoy exclusive prices and bring love home. Only members can buy and enjoy more benefits. Member price goods include: health care products, medical devices, daily necessities.

Eight, the lottery way and award setting

(1) Method: Touch table tennis in the lottery box.

(2) Award winning design

1, and the Chinese character marked "XX" is the first prize.

2, marked with the words "51" for the second prize.

3. The Chinese character marked "Healthy" won the third prize.

Chinese characters marked with "Lucky" are lucky prizes.

(3) Event prizes (65,438+000 gifts per day until they are distributed)

First prize: xxx items (prize ratio 1%) (price: around 200 yuan).

Second prize: xxx items (3% bonus) (sales price: within 80 yuan).

Third prize: xxx items (40% of the prize) (sales price:1within 0 yuan, including the top 20 new members' gifts. )

Lucky prize: xxx items (accounting for 56% of the prize) (such as paper towels, etc. )

Nine. Publicity platforms and tools

1, posted on the LED subtitle display screen of the store: pharmacy, giving a healthy double harvest, May Day gift.

2. Use posters and booths at the door of the store to release event information.

3. Distribute leaflets in the community.

4. Eye-catching POP is hung on the ceiling of the store to clarify the activity information.

X. Specific implementation of activities

Before 1 and April 18, all the posters, booths, leaflets, hanging pop and DM sheets, LED advertising slogans and May Day activity manuals have been completed.

2. Before April 18, the administrative department contacted the street or community to explain the communication of May Day activities, lottery at the door of individual stores and holiday promotion arrangements.

3. Complete the distribution of May Day activity manuals, booths, posters, DM leaflets and May Day decorations. Before April 23rd, in all the stores, and explain the activities.

4. Before April 26th, hang POP in the store, put up posters, modify the content of LED subtitle screen, decorate the May Day holiday, and create a pre-holiday atmosphere.

5. From April 24th to 26th, the Administration Department informed members of May Day activities and May Day blessings by SMS.

6. Distribute gifts and promotional goods to all stores before April 26th.

7. Distribute DM leaflets from April 27th to 29th.

8. On April 29th, the decoration of the balloon arch in front of the store was completed (the business department contacted the event manufacturer to sponsor the balloon), and all the stores completed all the preparatory work (including making and placing the lottery box).

9. Before April 29th, the personnel of the Planning Department will check the activity arrangement of each store.

10, April 30th.

XI。 Activities require

1, service etiquette specification.

2. Winners should register on the award-winning registration form, that is, the clerk should register and the customer should sign.

3. Organizers and participants should be present 20 minutes in advance.

4. The person in charge of the store should ensure that the activities of the store are carried out in an orderly manner and in strict accordance with the activity plan.

5. After the activity, the regional manager should count the number of new members and sales of the stores under his jurisdiction during the activity within one week.

Anyone who takes possession of the gift without permission will be severely punished and fired.

7. The lucky draw is limited to customers who meet the one-time consumption standard.

8. The organizing department, assisting department and implementing department of this activity must be implemented according to the requirements, and the departments and companies that do not cooperate or finish on time will be severely dealt with.

Twelve. Activity effect prediction

1, increase the number of new members.

2. Increase sales and profits.

2. Enhance the popularity of pharmacies.

The planning scheme of May Day activities in pharmacies Part II: Purpose of activities:

Improve store performance and develop members.

Second, the theme of the event:

Wuyi gift

Third, the activity time:

May 1

Four. Activities:

1, the amount is polite!

(1) Give a nice little gift to 38 yuan.

(2) 98 yuan, send a paper handkerchief worth 6 yuan.

(3) Send a roll of paper with a value of 12 yuan when it reaches 198 yuan.

(4) Send steffe Boutique Repair Dew with a value of 1 18 yuan, steffe Boutique Repair Bath Dew with a value of 100ml or steffe Boutique Repair Intensive Nourishing Cream with a value of 50ml over 298 yuan.

(5) Send 248 yuan worth of Steffey White Sunscreen SPF30+/PA++60g or 298 yuan worth of Steffey Firth Special Care Moisturizing Emulsion 100ml.

(6) Give a Steffel skin care set worth 6 14 yuan to 680 yuan (including: Steffel Frestef Jiaxiuren Facial Cleanser 100ml, Steffel Frestef Special Care Moisturizing Emulsion 100ml, and Steffel Frestef Jiaxiuren Intensive Nourishing Cream 50ml).

2. Special promotion.

20-30 kinds of goods are specially promoted, among which the goods with a gross profit of 5- 10 in the current season are regarded as the key promotional goods of DM list;

3. Apply for membership card for free with the consumption receipt.

4. On-site consultation of an old Chinese doctor.

5. Off-site activities.

V. Layout of publicity atmosphere

1, store promotion

(1)A4 flyer: used for store distribution, quantity to be determined. The store manager will arrange the delivery personnel and line location in detail, and the delivery will start on X, X and X, and the operation department will arrange support and assistance.

(2) Yi Labao: 4. (with quality assurance)

(3) Handwritten POP in the store. Content refers to the activity content and the catalogue of special offers.

(4) member SMS. Select a member of the activity store, and the content shall be subject to the SMS application form. Send it one day before the activity starts.

(5) Balloon arrangement. You can make arches, or hang balloons with wires to create a facade activity atmosphere. Decorate balloons on the window, Chinese medicine cabinet, shelves, piles and POP columns to make the piles and POP more conspicuous and form a strong infield activity atmosphere.

2. merchandise display. Shopping malls should pay attention to the following displays.

(1) gift stack. Best-selling specials and gifts are piled up at the counter near the cashier or in the window area of the main entrance. It is both atmospheric and creative, supplemented by POP propaganda or balloon decoration to catch customers' eyes.

(2) Seasonal best-selling specials are clustered together. It is required to be neat, tidy, plump and focused. The featured products of the event must be written with explosion cards, indicating the event price.

The planning scheme of May Day activities in pharmacies Part III: Background of activities

Labor Day is a traditional festival for ordinary people in China. Such festivals are entrusted with gratitude and affectionate blessings to ordinary people, hoping that our working people will be healthy and happy. Today, the concept of labor has been greatly extended and innovated, which more embodies the wisdom and diligence of our working people, and at the same time sets off the wisdom fruit that only when we have health can we better enjoy health. In such a far-reaching festival, Midvein Bee Spirit is more eager to express her gratitude! Highlight the value of our brand!

Second, the theme of the event

Touch Mayday and experience Midvein Bee Spirit.

III. Purpose of the activity

1. Make use of holiday consumption peak to increase sales.

2. Seize the opportunity to promote our products and enhance our popularity.

3. Give back to consumers and build loyalty.

4. Strengthen cooperation with terminals to improve each other's customers.

Four. Time and place of activity

April 25th, May 15

All pharmacies and specialty stores

Verb (abbreviation of verb) active product

Main products: three specifications of midvein bee essence.

(96 capsules, 192 capsules, 400 capsules)

Auxiliary products: 48 capsules

Activity planning of intransitive verbs

(1): Activity content

1. Anyone who buys Midvein Bee Spirit products all over 48 yuan during the activity can participate in our "Touch May Day to Win the Lucky Draw" once.

2. Anyone who buys Midvein Bee Spirit products all over 96 yuan during the activity can participate in our "Touch May Day to Win Lucky Draw" twice.

3. Take 48 yuan as an example, and so on. Anyone who buys Midvein Bee Spirit products all over 400 yuan during the activity can participate in our "Touch May 1 Win Lucky Draw" for five times, up to five times.

4. The final interpretation right of the activity belongs to Zhongmai Group Wannan Branch.

(b): Form of activity

1. Each specialty store is equipped with a lottery box, which is made of kt board (size 30cm* width 30cm*40cm) and has four faces: two faces are log 0； with midrib; The other two faces are the words "Touch Mayday to win luck".

There are fifty-one ping-pong balls in each lottery box, and the logo on the ping-pong balls is designed with the words "May 151" and written with a whiteboard pen.

3. The distribution of "signature" on table tennis: write five on 10 ball; Write one on five balls; Write May Day on a ball; The other 35 balls say lucky.

The form of table tennis can be replaced by other things.

(c): incentive design

1, the logo of the first prize is Mayday, and the prize is 92 yuan's Midvein Far Red Underwear worth/kloc-0.

2. The symbol of the second prize is one, and the prize is the midrib pillow worth 96 yuan.

3. The symbol of the third prize is five, and the prize is 48 midvein bee spirits worth 48 yuan.

4. The symbol of the fourth prize is luck, and the prize is 28 yuan's Midrib Eye Protection.

(IV): Supplementary explanation

1. This activity can be jointly promoted with the terminal. For example, if you buy the terminal product 100 yuan or more (except other health care products), you can also participate in our activities once, at most once. The purpose is to make the terminal have a good cooperation with our activities, and at the same time enhance the feelings of each other's guests and lay the foundation for future cooperation.

2. Consumers participating in this activity must show computer receipts or cash receipts.

Seven, mobile terminal requirements

(1) The existing product structure is reasonable, especially there should be enough gift boxes.

(2) During the activity, this store should have a bunch of displays, and at the same time it can be equipped with a shopping guide, at least one a day.

(3) The store should have enough people flow, and our products should have a certain sales base inside.

(4) It is necessary to have a good customer relationship and be able to cooperate with the effective implementation of this activity.

(5) The key products of our store should be supported by dm, and at the same time, the content of the activity and the place and method of the lucky draw should be informed on dm.

2. Terminal layout design

(1) There should be an activity notice at the store gate (such as a poster or kt board showing the activity or a Yi Labao informing the activity).

(2) There should be a gift display stand and a prize-winning person who also serves as an activity leaflet at the door of the store.

(3) Try to post posters of our activities on the piles in the store to show the atmosphere of the activities.

(4) In the store, gifts should be displayed on the pile head to stimulate consumers' desire to buy.

(5) The activity leaflet page should be placed on the pile head in the store for customers to read.

4. Three days before the start of the activity, it is necessary to distribute the activity leaflets of the target population in the community near the target terminal to expand the target influence of the activity.

Eight, control points

1, product method

2. Entry and training of sponsors

3, the implementation of the pile head

Nine. Effect estimation

1. Promote the sales of existing products.

2. Improve product awareness

3. Build mutual trust.

Planning scheme of May Day activities in pharmacies 4 I. Promotion purpose:

Taking advantage of the characteristics of May Day, a special holiday, and its remarkable public effects for a period of time before and after, in order to set off the marketing atmosphere of pharmacies in holidays, combined with their own. Marketing mode can enhance the core competitiveness of stores, highlight the effect of activities, strengthen customer communication, cooperation between pharmaceutical companies and volume of goods, and accurately grasp the sales pulse of pharmacies according to customers' consumption psychology to carry out a series of targeted promotional activities.

1, attracting people and maximizing the profit effect of festivals;

2. Make repeated consumption patterns;

3. Extend and enrich the brand connotation.

Second, the promotion ideas:

1. Attract consumers with activities. When promoting activities outside the store, terminals (such as pharmacies) are full of popularity, which drives drug sales with popularity;

2. Refine attractive selling points of products, highlight selling points in product comparison demonstrations, and attract consumers' desire to buy;

3. Design a promotion plan with incentives to make consumers buy again and increase sales;

4. Let the people form an atmosphere of "buying is not medicine, but health".

Third, the promotion target:

xxx

Fourth, the promotion time:

20xx April 29th-May 29th 1, and the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent.

Verb (abbreviation of verb) promotes the theme:

Welcome May Day and celebrate the holiday with good gifts.

Activity forms of intransitive verbs:

Terminal site promotion activities

Seven, the specific plan:

1, into the store in send warm.

During the May Day holiday, a cup of warm ginger tea is sent to every customer who enters the store at the entrance of the store, so that the customers can feel comfortable physically and mentally, and they can also feel the enthusiasm of the promoters and the company's care for customers before shopping. It can increase customers' goodwill towards the company and stimulate their interest in products.

2. Bundle sales

Select the company's existing. Ordinary family standing medicines should be bundled and sold with each other, and properly packaged, so as to turn medicines into gifts and use bundled prices and channel advantages to increase sales. Gift packages can be increased or decreased according to the actual needs of customers.

3. Gift sales

Provide additional gifts and match sales;

Gifts ensure quality, grade and object. If you only want to buy our products, add 0. 1 yuan can get exquisite small gifts, such as exquisite desk calendar, wall calendar, Spring Festival couplets, mascot of the Year of the Horse, perpetual calendar, etc. , in line with the festive atmosphere of the Spring Festival, and can also be matched with health-related scales and small medicine boxes.

4. Lottery sales

Shopping to participate in the lottery, using centralized lottery, high visibility, moderate winning rate, high credibility, so that the masses do not think that the lottery is a gimmick, but really benefit the masses. If we can cater to China people's psychology of "winning the lottery", we can use a "cash cow" with red envelopes hanging on its branches. Customers who buy our products for over XX yuan will have the opportunity to take off their red envelopes (only once per person) by adding/kloc-0 yuan, and each red envelope will be given prizes (including toothpaste, eggs, pillows, etc.). To sphygmomanometer, etc. ) .56 106.6666666666

5. Free consultation and guidance by experts

Provide customer consumption information consultation, and provide professional help for customer consumption on the spot.

6, public relations strategy

Sponsoring social welfare undertakings can expand corporate brand awareness and social affinity. For example, during the activity, for every income 10 yuan, 1 yuan will be donated to poor areas.

Eight, promote the operation process and personnel arrangement:

1, 7 days in advance, select community activity points, and select 1-2 Class A pharmacies near each activity point to jointly carry out activities, inform pharmacies of the content and time of activities, and reach * * * understanding with shopkeepers on display and publicity methods, promotion methods and gift safety, so as to gradually expand the scope of promotion. And we must first reach an understanding with the store's top management, asking him to restrain the store staff from asking the promoters for promotional items during the activity, and then give some small gifts at one time after the activity to show friendship;

2. Personnel arrangement: 4-6 people/group, selected by the team leader. Each executor has clear job responsibilities, training manuals and special inspection, supervision, rewards and punishments;

3. Preparation before the event:

3- 1 strive for the cooperation of nearby pharmacies and joint publicity (5 days in advance);

3-2 Before the event (3 days in advance), distribute publicity materials about the event to residents, and the sales staff will execute relevant orders to ensure that the store has sufficient inventory on the day of the event;

3-3 Complete the display of cleaning standards, the clear price tag of all products and the placement of promotional items (in advance 1 day).

4. Make an activity record and summary every time.

Nine, promotion location selection:

Choosing a suitable promotion place is very important for the success of promotion. It is best to meet the following conditions:

1, with large sales volume;

2. Good geographical location and suitable promotion site;

3. Large flow of people, good image and great influence;

4. Have their own positioning and customer groups in the business circle, which is consistent with the positioning of promotional products and target consumer groups;

It is best to have a strong will to cooperate with the factory in promotion, stocking, display, profit-making, publicity and pricing.

Reference location: at the entrance of the pharmacy, select strategic cooperative pharmacies with large traffic and high enthusiasm to carry out in turn. Each regional market has several hypermarkets, which have great influence in the regional market. First of all, the promotion should be carried out in the leading hypermarket.

In order to welcome the Golden Friday anniversary celebration, on the basis of previous years' celebrations, we will further deepen our friendship with customers, truly care for community friends, care for human health, offer love to those in need, further cultivate and develop loyal customers, and enhance the popularity of pharmacies. The simple idea of activity planning is as follows:

First, the theme of the event.

From 1 day to 7/day, this activity launched the theme of "Love for the Fifth Anniversary, Love for Health in Golden Week". Around this theme, we launched a series of preferential activities, and joined hands with hospitals to create a "healthy golden week" for community citizens.

Two. Activities and projects

First, around the theme of "5", for the comrades born on May 5, all pharmacies with copies of ID cards have the opportunity to win medicines worth 555 yuan or health products with the same value.

The second is "give it when it is full", and consumers will return cash coupons or give gifts of the same value when they buy medicine for more than 50, setting different levels. Over 50 to 5, over 100 to 10, over 150 to 20, over 200 to 30, over 250 to 40, over 300 to 50, over 500 to 100.

Third, you can get a membership card for free if you buy medicine for over 50. The introduction of membership loyalty cards is mainly to cultivate customer loyalty and maintain customers' repeated purchases. For those who buy medicine in the pharmacy of 2000 cents, they will start to send gifts (one yuan and one cent), mainly health care products with different values, so as to promote pharmacies and some health care products, and at the same time develop other customers.

The fourth is to carry out the activity of "pharmacies care for the health of Shanghai residents" and join hands with hospitals around pharmacies.

Third, publicity and promotion.

According to the actual situation of pharmacies, we can carry out combined publicity, combine soft texts with banners, and combine networks with newspapers and periodicals to implement integrated marketing communication:

1, newspaper advertisement. Choose two local influential newspapers to carry out publicity activities in April, create desire and suspense, stimulate consumers' motivation, and combine soft articles with full-page advertisements.

2. Distribute leaflets and advertising balloons to community residents near pharmacies. In the design process of the leaflet, a practical manual can be made, which can contain not only daily convenient and practical information, but also some simple and common information on disease treatment and prevention. Distribute advertising balloons and send people to wear cartoon costumes to attract the attention of children and adults. And interact with it.

3. Posters and banners. Posters and banners were posted in various drugstore communities and prominent positions, and the theme of store celebration was broadcast.

4. Public service publicity. Contact with nearby neighborhood committees in advance before the event, launch a plan, and join hands with neighborhood committees to do a public welfare publicity.

5. Pharmacy layout. The whole pharmacy is covered with POP posters, and the discounted goods are placed in conspicuous positions on the shelves. The whole pharmacy should be decorated with a festive atmosphere, and the display and activation of the terminal will stimulate the desire to buy.

Planning scheme of May Day activities in pharmacies. Media publicity before the event

Through the May Day activities, attract a large number of target consumers, form an upsurge of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.

Second, determine the activity content according to the theme.

The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.

Third, the preparatory work before the event

1, information release

(1), activity information can be published in the newspaper xx radio and television news, because the audience of TV news is all families, and its circulation is 40,000 copies, which is better than other newspaper media.

(2) Loudi People's Broadcasting Station began to publish promotional advertisements on May1-May 7. The time is from 8 am to 9 pm, and it scrolls 10 times a day.

(3) Hang a banner in front of the central store of the newly-built large pharmacy with the theme slogan, May1-May 7.

4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 30, so please don't queue up too early.

⑤ Pay attention to adding the words "the right to interpret activities belongs to XX Company" in the corner of the advertisement, so as not to cause unnecessary trouble.

2. TV:

Television advertising is a flying word advertisement, which mainly introduces activities, supplemented by simple product introduction or simply does not mention the function of the product.

3. Site layout

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.

(1) Banner with active theme.

(2) Large exhibition boards and backboards that highlight the product image and activity theme.

(3) Hanging flags, table cards, large posters and leaflets.

(4) Information desk, gift (coupon) distribution desk, sales desk, etc.

personnel placement

(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.

(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).

4. Public Relations Liaison Officer

Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.

IV. Key points of field implementation

1, the staff arrived at the scene first, and took their positions.

2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.

4. The sales staff prepares the sales items and introduces the products to be sold.

At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.

6. The host announced the end of the activity, and the site was temporarily reserved until possible time.

7. The on-site sales desk continues to sell.

8. Clean up the site and keep recyclable items for later use.

V. A summary meeting shall be held at the end of the activity.

It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.

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