How to promote the official WeChat account?

How to promote the official WeChat account?

Wechat official account is the first to propose the combination of standard industry-wide templates and the development concept of deep customization WeChat platform. I have collected the relevant contents about how to promote the official account of WeChat. I hope you can read it carefully!

First, interactive communication:

The interaction emphasized by WeChat will not be the automatic human-computer interaction of the system, but the direct interaction between you and the user, which is also in line with the "interactive communication" proposed by the WeChat team. In fact, Tencent interactive communication mainly hopes that large-scale can really solve problems for users, rather than copying and transmitting information like marketing tools. This is also the purpose of WeChat to express that WeChat is not a marketing tool.

The more content of interactive communication, the more in line with Tencent's concept of "interactive communication". The more these contents are done, the closer they are to the product values of WeChat. The higher your search ranking is.

You can have a look at the search for "hotels". The first one is "Suichang Kane Hotel Co., Ltd."

When we communicate with this WeChat official account, he will communicate with you manually, which means that customer service interaction WeChat official account is more suitable for the search ranking of WeChat.

Second, the service customization:

According to your industry, add related services to your WeChat size, and provide related transaction functions for this service, such as the recently launched McDonald's coupon service.

Click Pay to complete the McDonald's coupon purchase service on WeChat. The official account of McDonald's WeChat WeChat completed the entire purchase process from the WeChat platform. For McDonald's, the o2o service has really been completed, which meets the service customization requirements of WeChat official account, while for WeChat, the transformation of the whole platform from information flow to capital flow has been completed.

This satisfies Tencent's ambition to build a mobile e-commerce platform service. Naturally, your ranking in WeChat official account will also rise rapidly. Therefore, our WeChat official account should try to combine the characteristics of your industry, develop some methods that can be converted into capital flow, and develop related payment transaction functions according to the positioning of enterprise products. For example, travel accounts can cooperate with relevant travel agencies to develop online travel booking services and become E Long or Ctrip on WeChat platform.

Third, the name design:

1, to avoid unfamiliar words:

Don't start a WeChat account that users are unfamiliar with or don't have related keywords.

Because the WeChat official account platform of WeChat belongs to a closed platform, there is no good ranking of WeChat WeChat official account except the forwarding of WeChat content. According to relevant statistics, the mainstream way for users to obtain official WeChat accounts is 72.6%.

Wechat official account promotion skills

I. Cooperation and mutual promotion

Although it is a game on Weibo, it is said that the effect is not bad! This is also the best and fastest way. The effect of WeChat mutual push is far better than that of Weibo mutual push. Make 1000 fans first, and then start looking for people to cooperate and push each other. Every time it works well, it will get hundreds of fans. Therefore, it is also very important to do WeChat cooperation.

But remember, this method can be pushed to each other on Weibo, but be careful on WeChat. Once reported, it may be blocked. Therefore, the number of times the same partner pushes each other needs to be cautious, and it is easy to pull eggs if it is not done well.

Second, Weibo picture promotion

This way is the best way to keep moral integrity. No matter the personal Weibo trumpet or the official number, you can add a QR code under the map of Weibo.

You might say, it's annoying to see it every day. But this is one of the least harmful ways for users.

Third, the promotion of Weibo.

There are many grassroots Weibo Tuba, who have gained many fans by doing WeChat in this way. You can also exchange your resources with others. But for novices who have no resources, they can only find some Weibo tubas for promotion.

So basically you can see some organized and disciplined Weibo tubas, and they will push each other with their Weibo. Even see some Weibo tuba promotion every day.

Fourth, QQ group users mining.

The keyword search in qq group can better find the potential user groups with accurate attributes by combining the industry attributes of the enterprise itself. At the same time, the opening of qq account and WeChat has greatly increased the convenience of user transformation. You can import Qq users in batches through qq email and friend invitation. Through small-scale experiments, it is proved that it has certain feasibility and return rate.

Verb (abbreviation for verb) Other online promotions

There is no need to introduce this type of promotion, but everyone! Douban! Post it! Space and so on to promote.

However, this kind of promotion also needs to pay attention to skills, such as posting a bar, which can make a QR code into a signed picture, so that almost every comment of yours is a promotion and it is not easy to be deleted.

Six, the small one and the big one.

If you have the resources, friends can use this trick, make hundreds of trumpets, and then add WeChat friends crazily, no matter what way. But I won't tell you that it's the easiest way to add friends by putting pictures of beautiful girls in the header and passing fake pictures of girls. Of course, this is a way without moral integrity, but for fans, how can there be moral integrity!

Having a lot of friends, although most of them are lonely men, can be promoted for tuba. But it needs strong execution and physical labor. Then send business cards or text messages to promote them. But the disadvantage is that it is easy to be reported. Therefore, more consideration should be given to how to push in the processing mode;

Seven. Promotion based on LBS

This is also the simplest method, that is: personalized signature. Set the induced personality signature. Then check the people nearby, and you can be seen by others. If your signature attracts others, you may get attention. I'm not talking about theory. Someone has tried. Less than an hour after the beginning, it attracted about 120 people. All I do is set a personalized signature, and then occasionally check the people nearby.

How to enlarge this method?

Because the people around us are limited after all, attracting attention in this way can only be effective in the early stage. So how do you zoom in? It's very simple. Just log on to WeChat in different places and check the people nearby, and then your address information will be saved for about an hour. If you have a good chance, you can get more than 30 people's attention in this hour. So how to quickly change places and land? That requires us to have multiple trumpets and then land quickly in different places. The best way is to take a bus. Take the bus, don't stop at every stop, land on the horn. If there are 50 trumpets, each trumpet can handle 40 fans every day, then it can handle 2000 fans every day. But this will definitely be very tiring and requires strong execution.

Eight, shake (man shake)

If you feel tired in the above way? What to do! Shake it!

Just sit at home and do it, just "shake". Our goal is to let them see our signatures or add us, so you can keep shaking. Someone tried it, and the effect was surprisingly good. The advantage of this method is that it can break through geographical restrictions. Shake it according to the recent user who shakes the phone at the same time. If there is no one nearby, you can pair up with other relatively close users.

Nine, (women drift) drift bottle

Some people are already playing this game. Basically, make hundreds of trumpets on it, throw thousands of drift bottles every day, and then write some inducement information to let them take the initiative to add you. You can also directly promote micro-signals! But this effect is not easy to accept. Why is this game the most effective for pseudo-girls!

X. Enterprise entity resources

This is something that friends with resources can do, for example, if you have a physical store, resources or money. There are many ways, such as posting advertisements, putting advertising space in your own resources and so on. Of course, you can also distribute publicity on the street or at the subway entrance. In short, if you have money, you can burn advertisements; if you have resources, you can put up billboards; if you have no money and no resources, you can distribute leaflets on the streets.

Eleven, enterprise advertising resources and marketing resources

Through leaflets, posters, product packaging, business cards and other forms, WeChat official account QR code can be well displayed and disseminated. Especially for enterprises and businesses with offline stores, it can attract users to realize repeated purchases. Through customer care and service for public accounts, special promotion and other forms, users will become loyal users.

Twelve. Activity promotion

Activity-based promotion can be divided into online and offline. Online also includes Internet and WeChat activities in many aspects. For example, if you launch an activity in Weibo, you will have the opportunity to give gifts. Or launch an activity on WeChat to introduce friends around you to get preferential gifts and so on. Please refer to Weibo for offline formula. For example, restaurants need to promote their own micro-signals. As long as they launch activities to let every guest pay attention to micro-signals, they can enjoy discounts or send certain foods.

This method is too flexible. Every industry has different promotional activities, so I won't give examples one by one.

XIII. Raise the figures

This method is an upgraded version of small size and large size. In order to keep moral integrity, it is sometimes inconvenient for tuba to participate in some powder brushing methods without moral integrity. So what should we do? The answer is to make a trumpet without moral integrity, pile up the fans of the trumpet in any way without moral integrity, and then promote the tuba through this trumpet, so as to maintain the moral integrity of the tuba and have a better way of publicity.

In fact, it is best to do some grass-roots tuba without moral integrity, such as what constellation! Emotional! Funny! Small sizes, such as those without integrity, are easier to maintain. Based on these tubas with tens of thousands or even hundreds of thousands of fans, the effect will be much better.

Thirteen. Promotion based on social applications

When you play Mo Mo or encounter this artillery artifact, you will often find a phenomenon. They will all write in their signatures: Mo Mo/Meet less, please add WeChat XXX；; And almost all of them are signed by beautiful women.

Fourteen Popularize soft text

Soft text promotion is more suitable for some enterprises to promote their own official WeChat accounts, and the official WeChat accounts from the media are also more suitable for soft text promotion. After writing the soft text, publish it to a high-traffic platform. If the number of hits reaches 6.5438+million, it can also attract the attention of a large number of fans, pay attention to the quality of soft articles and the platform for publishing soft articles. For example, being recommended by some great gods, such as through the professional WeChat marketing community (WeChat official account "mtc"), and by the way when writing articles, has also attracted the attention of many fans.

Fifteen, WeChat push each other

Related wechat can push each other. Although WeChat prohibits mutual push now, it is still possible to recommend public accounts appropriately, but we must grasp the scale, otherwise Tencent will misjudge it as mutual push. It is recommended that the official account of WeChat be hidden, not too direct, just recommend an account, not too much.

Sixteen, mobile phone address book promotion

Some enterprises or individuals may have many customers' mobile phone number resources, so how to convert these resources into official WeChat accounts? Is it effective to send short messages in groups? The effect will definitely not be good. Here is a method for reference. These mobile phone numbers can be imported into QQ address book (address book tool) in batches. Here we need a new mobile phone number to bind to QQ address book, then bind this mobile phone number to WeChat trumpet, and then use WeChat trumpet to add friends' WeChat in the address book. Finally, transfer the private WeChat friends to the official WeChat account. This method is complicated, with many steps, and the effect will not be very good. Not recommended.

Seventeen, the content is natural growth.

Now many official WeChat accounts can naturally increase fans, and dozens or even hundreds of fans can be added every day. How to achieve natural growth? There are two ways: 1, take a good name, focus on the key words in the name, and then authenticate the micro signal. If WeChat ranks high, the probability of being searched by WeChat users is relatively high; 2. Do the content well. Good content fans will actively share it with friends and attract fans' attention.

Eighteen, software promotion

Not long ago, many automatic greeting software and street standing software were on sale, and I also bought a set of automatic greeting software for use. But at present, most of these softwares can't be used, and even if they can, the effect will become bad. The main method is to use private WeChat trumpet plus WeChat as friends, and then transfer the friends of private WeChat to the official WeChat account. The 20 private WeChat trumpets I used not long ago were blocked by Tencent. Using software is not very reliable and is not recommended.

Nineteen. Wechat trumpet promotion

Using WeChat's own resources to promote the official WeChat account is the simplest method, and it is also the method used by most people. You can use a trumpet to add friends, and it is no problem to add four or five thousand friends to each trumpet (the upper limit of trumpet plus friends is not clear). And then transform it through a trumpet.

Extension:

How to use WeChat official account to quickly realize WeChat marketing?

The first method: receiving advertisements.

When you believe that the number of fans of your official WeChat account reaches a certain level, more people will contact you to help advertise. At present, there are relatively few resources on the mobile side, while the official WeChat account of WeChat covers a wide range of people and its fans are more accurate. Many merchants put advertisements on the mobile terminal, and they will first think of the official WeChat account of WeChat. In particular, the value of some local numbers is higher, so the advertising cost is higher.

I once heard a friend mention that the official account of WeChat, a local WeChat in Shenzhen, has about 65,438+million fans, and the price of placing a headline advertisement is about 5,000-7,000 yuan, which is much more expensive than ordinary advertisements. Another is to do Tencent's Guangdiantong advertisement. Of course, it all depends on the quality of WeChat official account and the quality of fans. If it's all zombie fans, it's meaningless.

The second method: selling the number

Many individual WeChat marketers will have more than 10 official WeChat accounts in their hands, because they only need to master a set of operation methods, be familiar with the method of powder absorption, and have the resources to promote the new number, so that the public can do it soon. Therefore, selling the number has become the fastest shortcut to cash in. A friend I know once earned hundreds of thousands by selling WeChat official accounts, but all he sold were small ones, and large ones kept bringing new numbers in his own hands.

The third method: help people with numbers.

There are fewer people doing this method now, and they can still do it when it was not so difficult some time ago, but now it is becoming more and more difficult and not very profitable. Generally, numbers are used to help people in order to attract others' attention. The quality of this kind of vermicelli will be better, so the price will be around 2 yuan a powder. Of course, the price still depends on the quality of the fans. Generally,1-a fan in 5 yuan is the same.

In addition, talk to you about some talents about WeChat marketing.

The first type: making software.

When WeChat was first launched, no one expected that WeChat marketing and WeChat business would be so popular later. I believe that you have never used or heard of powder-sucking software, and you have opened more WeChat. Because of the great demand, many people who do WeChat marketing or WeChat business have great demand for fans. If they operate manually, they will be very tired, so these softwares sell well. Before, many companies that made these softwares made a fortune, but later, with the intensification of competition and the regularization of WeChat marketing, the demand for such softwares also decreased a lot. However, there are still many WeChat businesses using this kind of software.

The second type: doing tutorials.

Doing tutorials to do sales is also more profitable at the stage when WeChat marketing and WeChat business are just booming, because everyone is a novice at first, and it will be much better to bring it into the business. Especially for some WeChat merchants, it is very anxious that the agent products can't be sold, so the appearance of the tutorial makes this part of people see hope. In addition, the cost of the course is low, many of them can sell as much as they can, and they can also earn money from business owners. In the year or two when WeChat was popular, selling tutorials was very popular.

The third type: circles.

Being a circle is actually what people often say about being a community. The main purpose is to make friends and integrate resources. Generally speaking, most people who join clubs for a fee are learning circles, which is nothing special, because most of them are white people who learn other people's words, and generally only the group owner and several other responsible persons have economic benefits.

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