Year-end summary of automobile sales department

Year-end summary of automobile sales department (I)

A new year is ushered in unconsciously in the busy work. Looking back on the working process of this year when I joined xxx, as an employee of xxx, I deeply feel the vigorous development of the company and the spirit of struggle of Dongxing people. As a window of an enterprise, one's words and deeds also represent the image of an enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen our professional knowledge and skills.

when I first entered the sales industry, the company leaders and colleagues helped me and successfully participated in the new employee training organized by the head office, which added a lot of color to my career planning. I would like to thank all my colleagues for their strong cooperation and the support of superior leaders!

1. Summary of 2XX's work:

As of December 29th, 2XX, * * * had 63 potential customers, and accumulated 27 C-level customers and 15 B-level customers.

During the busy 2XX years, due to personal lack of work experience and other reasons, there have been many big problems in my work.

in October, I didn't clinch a car in October because I was new to the company and unfamiliar with the business. However, the careful guidance and help of my colleagues in the company have greatly improved my professional knowledge and provided a solid theoretical foundation for the future.

in November, due to the lack of ability to participate in the actual operation, the transaction was still not reached in November. However, the new employee training organized by the head office made me get to know sales colleagues all over the country and increased a lot of sales knowledge. With the support of company leaders and the help and guidance of colleagues, we have received many customers and explored many potential customers, laying the first "cornerstone" for future sales.

in December, on the basis of theoretical knowledge and practical operation in the first two months, I made my first transaction in the sales industry this month. Moreover, on this basis, two more orders were added. However, this did not reach the goal set by the company for me at the beginning of the month. Reflecting on the reasons, it is because of their own lack of practical operation ability and psychological changes in the middle of the year, they are a little slack, and they are not actively tracking new customers, resulting in low turnover in the middle of the year.

For all kinds of abnormal problems that happened in 2XX, I realized my own shortcomings in all aspects, and I also learned lessons from them and gained valuable work experience. In my future work, I will study hard to gain more work experience, so that the probability of making mistakes will gradually decrease.

2. Work plan and personal requirements for 2XX years:

1. Maintain regular contact and communication with old customers, regular customers and potential customers, and stabilize the relationship with customers in order to achieve better sales results;

2. While having old customers, we should constantly explore more high-quality new customers;

3. Explore new customers in Qingyunpu Scenic Resort and other regions who have no cooperative relationship at present;

4. Strengthen multi-faceted knowledge learning, broaden horizons, enrich knowledge, and adopt diversified forms to improve business level and combine sales work with communication skills;

5. Be familiar with the company's products in order to better introduce them to the guests;

6. Try to change your bad ways of doing things and communication with others.

with the rapid development of the company and the market, it can be expected that our future work will be more arduous, with higher requirements and more extensive knowledge. To this end, I will study harder, improve my cultural quality and various work skills, and make due contributions to the company. Year-end summary of automobile sales department (II)

In the past 2xx years, we have resolutely implemented the marketing policy of the head office, studied and formulated the sales tactics of all links, the core competitive advantages of the company's products, and planned and publicized the company's image and brand image together with the marketing department, which made our company's popularity gradually known to customers in Taiyuan market, such as radio stations, newspapers and magazines. All employees of the department have sent more than 3, text messages, in terms of team building; Detailed assessment standards for sales staff, operation system, workflow and team culture of the sales department have been formulated. This is what I think we have done well, but there is still a big gap in other aspects.

in terms of sales volume, our work is not good, and our sales performance is really unsatisfactory.

Although some objective factors exist, there are also great problems in other practices at work. At present, it is found that the main problems to be solved in the sales department are as follows:

1. The enthusiasm of sales staff is not high

2. The customer relationship is poorly maintained

The most basic customer retention rate, base customers and return visits of sales consultants are too few. In a month's time, a total of * * * eight sales consultants visited more than 2 customers a day, and only seven or eight intended customers were in their hands. From the numerical point of view, the base customers of sales consultants are very few, and it is not ideal to invite customers every time they engage in activities, which leads to some activities being impossible.

3. communication is not deep enough

in the process of communicating with customers, the sales staff can't clearly convey the information of our products to customers and understand their real thoughts and intentions; Some problems and requirements put forward by customers can not be responded quickly and handled correctly. When communicating with customers, I don't know how much customers know or accept our products. It is a fatal mistake not to follow up after being rejected.

4. There is no clear goal and detailed plan for work.

Salespeople have not formed the habit of summarizing and planning their work, and the sales work is in a state of laissez-faire, with unreasonable distribution of working hours and chaotic work situation.

5. The quality image and business knowledge of salespeople are not high

Individual salesmen have low quality, many stubborn bad habits, weak sense of responsibility and work planning, and their business ability, image and quality need to be improved.

6. Market analysis

The market is good and the situation is grim. Through the decline in sales of self-owned brand cars this year, manufacturers will definitely adjust their coping strategies. Next year will be a year of great achievements. We must strengthen our quality internally and shape our image externally. Use iron discipline to build an iron team and fight a beautiful ambush. If we don't do a good job in sales within the next year, we are likely to lose this opportunity for development.

I think the development of the company next year is inseparable from the overall quality of the employees of the whole company, the company's strategic policy, the policy support of manufacturers, and personal efforts. Improving the standard of execution, establishing a "bright sword" sales team and a good work habit are the keys to our work. I believe that a complete summary of the annual work of the automobile sales department this year will lead us to a better tomorrow. Year-end summary of automobile sales department (3)

Looking back on 2xx, there are too many beautiful memories. I came to work in Changjingxing in 2xx, but only after studying in 2xx, I deeply felt my progress, but there are still many problems and shortcomings in dealing with problems and working methods. But I believe that with the help and encouragement of leaders, I will definitely have a better tomorrow.

1. Summary and analysis of sales work

In the position of sales consultant, first of all, I want to thank one person, that is, manager Cao of our sales department. I want to thank him very much for his help in my work. Although I have worked in the sales department for more than a year, I am very lacking in sales experience and work confidence, so my work can be said to be difficult to start. At the beginning of 2xx, I always thought of Cao, who led me to negotiate with customers, analyze customers' situation, and encounter difficult problems in the sales process, so my sales performance and ability were basically improved in April.

Second, the adjustment of professional mentality

A salesman's day should start with the first look in the morning. Every morning, I will wake up from my cheerful and radical alarm, and then greet the day's work with a full spirit and happy attitude. If I am not as experienced as others, then I am more patient than others; If I don't have as many lists as others, then I am better than others.

development of key customers. I want to say here: I want to treat class B customers as class A, so that I can have one more class A than others, and one more class A will give me one more chance. Pay a return visit to customers at least twice a week. I think attacking customers is the same as setting goals. First, we should concentrate on being a customer. Only in this way can we achieve results. When the key customers approve, I will shift my energy to the second key customer.

3. Shortcomings in my own work

In my sales work, I was also eager to clinch a deal, which not only affected the development of my sales business, but also hit my self-confidence. I think I will abandon these bad practices in my future work and actively study and improve my sales skills as soon as possible.

this year, I will, as always, work harder on the basis of last year's work and carry out the 2xx work in an all-round way according to the requirements of the company. The work plan is as follows:

1; For old customers and regular customers, we should always keep in touch to stabilize our relationship with customers.

2; Because of the purchase restriction in Beijing, you need to shake the number to buy a car, so you should cherish customers' resources more.

three; If you want to have a good performance, you must strengthen your business study, broaden your horizons, enrich your knowledge, and adopt diversified sales methods.

Fourth, I have the following requirements for myself in the New Year

1: I should try my best to achieve the sales target every month.

2: make a summary once a week, and make a big conclusion once a month to see what mistakes you made in your work, and correct them in time and don't make them again.

3: It is necessary to know more about the customer's status and needs, and then make good preparations so as not to lose this customer.

4: We should not be too impatient with customers. We must treat every customer who enters the store with the attitude of "I love you more than you think" based on the service concept of Changjingxing.

5. We should constantly strengthen our business study, read more books, access relevant information on the Internet, communicate with colleagues and learn better ways and means from them.

8: Only by having good communication with other employees of the company, having a sense of teamwork, communicating more and discussing more can we continuously increase our business skills.

9: I will try my best to complete the task for this year's sales task and create more profits for the company. Year-end summary of automobile sales department (4)

In a blink of an eye, I have been in 4S shop for three months. During this period, from a car rookie who doesn't even know what AT and MT mean to a salesman who knows the performance of the car. Everything starts from scratch. While learning professional knowledge, I explore the market. When I encounter difficulties and problems in sales and specialty, I consult my experienced colleagues in time to seek solutions to the problems. Here, I am very grateful to my colleagues in the department for their help! I am also very grateful to the leaders for giving me a platform to show myself.

during these three months, I not only learned the basic knowledge of automobiles, but also got a deeper understanding of my own brand, which made me deeply fall in love with my work and the cars I sold. In my mind, only by loving my post can I do my job well.

in a short period of three months, I learned that it is not enough to rely on my own love to do car sales, but to learn how to negotiate with customers and analyze their situation. These are things that I have never experienced before as a new salesman, and our old salesmen often take me as a newcomer and learn negotiation experience during the negotiation process. I am very grateful to my colleagues for this. So, up to now, I have customers who are difficult to talk about. I will learn from the negotiation skills of old salesmen to negotiate.

Nowadays, with the increasingly fierce competition in the automobile sales market, all salespeople are faced with the situation of coexistence of stability and tempering, hope and opportunity, success and failure, so it is very important to have a positive attitude.

And I should start every day with my first look in the morning. Every morning, I will wake up from my cheerful and radical alarm, and then greet my day's work with a fresh and happy mind. If I have less experience than others, then I am more honest than others; If I don't have as many lists as others, then I am better than others. These have always been my working attitude. I believe that only in this way can we finish the work better.

Existing shortcomings:

The understanding of the market is still not deep enough, the mastery of professional knowledge is still not sufficient, and there is a lack of experience in the communication with customers.

In the sales work, there are also eager to clinch a deal, which not only affects the development of their own sales business, but also undermines their self-confidence. I think I will abandon these bad practices in my future work, and actively study, consult the business knowledge of old salesmen and improve my sales skills as soon as possible.

2xx annual work plan

In the development process of the company, I think that to become a qualified salesman, we must first adjust our own ideas, unify our thoughts and goals with the company, and clarify the development direction of the company, so as to fully integrate into the development of the company and carry out our work in an orderly manner. The following is my work plan for 212:

1. Continue to learn the basic knowledge of automobiles, and accurately grasp the market trends, trends of various competing brands and new models. Grasp the development direction of the automobile industry in real time.

2. establish a good cooperative relationship with customers, build a customer information card every day, and at the same time, follow up your intended customers in real time, and pay regular visits to your old customers. At the same time, we can develop new customers on the basis of old customers. Let more people know and understand JAC cars and experience them for themselves. Understand the customer's information, hobbies, family situation, etc., tap the customer's needs, do a good job in customer relations, and keep abreast of information. I want to say here: I will treat customers of Class C as Class O, so that I have one more class O than others, and one more class O will give me one more chance. Pay a return visit to customers at least three times a week.

3. Try to complete the set tasks, put pressure on yourself and set tasks for yourself in the tasks specified by the company. Not only should we work hard to complete the tasks of the company, but colleagues should also complete the tasks set by themselves. I believe that there is pressure to be motivated.

4. Do your daily job seriously, and never be lazy or opportunistic.

5. Learn more successful sales experience in your spare time, and finally use it for yourself.

6. Do it in your work, be patient when you are arrogant and defeated, and don't be overjoyed. Do it step by step, do your job well and complete the task in a down-to-earth manner.

7. Consciously, regardless of sales or learning about automobile products, abandon selfish, strong and lazy temperament, learn from the strengths of others with a positive attitude, learn to be modest, and learn to get along more harmoniously with bosses, friends and colleagues.

daily work

1. Health work, office and exhibition hall duty should be recognized.