Unsubscribe from spam

@ People's Daily Yuan Shao: In fact, according to relevant regulations, short messages and short message service providers are not allowed to send commercial short messages to users without their consent or request. This is also the reason why the words "unsubscribe" need to be added to the content of marketing SMS. However, some marketing messages only provide a way to unsubscribe in form, but they cannot be cancelled in essence. This undoubtedly constitutes a deception to users. In the face of SMS marketing push, users have the right to choose to receive and should also have the right to pause at any time. If you can only passively receive and can't actively screen, this experience will only increase resentment.

It should be said that the rapid development of communication means has greatly facilitated people's lives. However, the ensuing chaos such as spam has always been the focus of supervision. In recent years, the relevant departments have taken various measures to control chaos, severely cracked down on illegal and criminal activities such as telecom fraud, and vigorously rectified the proliferation of junk information, with remarkable results. However, the behavior of some platforms playing "edge ball" needs stronger constraints. The phenomenon of "retreat from difficulties" in marketing short messages reflects the urgency of strengthening platform-side supervision. A healthy and orderly communication market requires every subject to abide by the rules. Only in this way can we wander in the digital ocean and enjoy the convenience brought by information.

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