Wei Wang's 5 billion red envelopes and Cui Weixing's 20 million gold bricks, can the boss of Tongda Department send them out?

Two days ago, something happened in the express delivery industry, which aroused the amazement of people inside and outside the industry.

At 8: 28 am on August 28th, several SF employees received an unexpected 888 yuan solatium from President Wang Wei, with the words "2020 is extraordinary, strength comes from everyone in SF".

According to the employee's information, Wei Wang's red envelope was "sent to all employees, and the customer service sister also received it". Therefore, according to the existing staff size of SF, the total amount of Wang Wei's own pockets this time is close to 500 million yuan.

Wang Wei, the president of SF Express, who has always lived in seclusion and is not good at words, accidentally became the "boss of others' family". And all SF brothers have become the envy of others.

Coincidentally, just a week ago, at the 2020 Courier Conference held in Debon on 2 1 August, Debon Chairman Cui Weixing also awarded a year-end bonus of 654.38+10,000 yuan to 207 "Golden Star Couriers", which was equally amazing.

In fact, it is not unusual for SF to give red envelopes to employees. Prior to this, Wang Wei gave each employee red envelopes ranging from 1888, 2888, 3888, 15552,1664 yuan according to the length of service, with a total amount of * *. In addition, every time there is a holiday, Wei Wang also pays dividends to the whole network for many times.

For Debon, this is not the first time to distribute BRICS. As early as 20 18, before Debon Express changed its name, Cui Weixing had already given 82 Debon couriers, and everyone had distributed the same value of 654.38+10,000 gold bricks! This year is the third time, and Debon also said that it will continue the tradition of sending gold bricks.

Perhaps some people have seen why these red envelopes and BRICS are typical direct business owners such as SF Express and Debon. And the same listed companies, namely, Three Links and One Reach and Best Life, rarely do such actions? For a long time, affiliated companies have given people the impression that their headquarters is as big as the White House, but their outlets are like slums, not to mention the welfare of first-line couriers.

As the two most important organizational forms in the industry, although SF's market value of more than 300 billion is ahead of its peers, the market value of Zhongtong's 200 billion cannot be underestimated, and the market value of other members of Tongda Department is also higher than that of Debon, which is directly operated. At least from the capital level, the boss of the franchise system also has enough strength and financial resources to seek benefits for front-line employees.

Then, since bosses are "not short of money", why do franchisees rarely give "red envelopes" to grassroots employees like SF Debon?

In addition to the boss's personal factors, it may also be related to the different underlying genes of the two organizational forms.

Franchising System: Capitalists' Pursuit of Interests

On 20 18, Zhongtong Research Institute once published a view that the organization mode of franchise system of express delivery enterprises in China is more like the "federalism" organization mode prevailing in western countries. According to the definition of "federalism" in China Express, it refers to a composite organization whole involving two or more organizational entities. Every member of the organization abides by the consistency contract within the system, which not only ensures the integrity, but also ensures the autonomy and autonomy of each federal member. It is different from the vertical distribution of traditional organizations, but flat.

In fact, the organizational model of franchise system is more like foreign federalism, not the behavior model of franchise express delivery enterprises, but more like the behavior model of capitalist world.

The first is the organizational model. Each branch of the franchise express delivery enterprise is equivalent to each state and county in the Federation, and the headquarters of the franchise system is the federal government. The federal government rarely governs the political affairs at the county level, and besides paying federal taxes, counties do not want the federal government to interfere too much in their internal affairs, just like an independent small country with independent tax payment rights and independent management rights.

Secondly, in the process of pursuing profits, under the underlying logic of capitalism, each layer needs to have its own profit stratification, from couriers to outlets to headquarters. Therefore, the franchised express delivery enterprises at all levels will achieve a certain balance in each other's game and maximize their efficiency at their respective levels, so as to reduce costs and obtain higher profits and income.

There is also the transfer of interests between all levels. In the free market competition biased towards capitalism, in order to gain a relative competitive advantage, there will be more interest transfer relations between outlets and headquarters managers, and even most headquarters managers will have their own outlets. Although some benefits transfer is illegal, it is the hidden rule of franchise system. Just as in the western world, enterprises and industries can legally give political rewards to government officials or ask lobbyists close to the government to introduce policies that are more favorable to them, most government officials or parliamentarians in the western world will also have the support of various enterprises or financial bosses.

Of course, we are not saying that the franchise system is not good. In this mode of free competition, there are often many myths about making wealth. For example, after the listing of Tongda, hundreds or even thousands of people can achieve financial freedom, and many old outlets that entered the network early will also earn a lot of money. In a broader sense, it is these people who are brave in pursuing wealth that can create more employment opportunities and let more people have income.

Direct selling system: socialist balanced universal benefit

From the organizational model, the power of each outlet manager of direct express delivery enterprises comes from the authorization of the headquarters, which is equivalent to the central government, and the outlets are equivalent to local governments. Any decision made by the central government must be implemented by local governments, and local governments can also give feedback to the central government according to their own actual conditions and apply for policies and development directions suitable for local governments.

Although there is no way for direct express delivery companies to completely block the transfer of benefits to management, this situation will be severely cracked down and banned because this behavior infringes on the interests of the whole organization. Compared with the franchise system, direct outlets do not have so much incentive to bribe their superiors, because the risks are too great and the benefits are limited. Between all levels and outlets, the General Command will formulate a set of assessment logic for orderly competition and benefit distribution. Of course, some network managers will also sell goods through roasted seeds and nuts or deceive superiors and deceive subordinates, but from the organizational mode, this is not allowed.

Therefore, on the basis of this underlying logic and orderly competition, the direct selling system at all levels will not take profit as the ultimate goal, but obtain corresponding assessment incentives according to the rules and incentive policies formulated by the headquarters. After reaching the company's profit target, the headquarters will have greater motivation to reward front-line employees, formulate various incentive policies and transfer payments, so that bottom-level employees will have more sense of gain. Therefore, relatively speaking, direct express delivery companies will pay more attention to balance and tolerance like socialist countries.

However, under this single system, sometimes there will be a rigid bureaucracy. For grassroots outlets, they often can't adapt to the market environment flexibly and quickly. But from a practitioner's point of view, for grassroots people like you and me, perhaps living in a socialist country can give them enough sense of security and happiness.

I believe that it is not far away for the boss of Tongda Deng Bai to join the express logistics enterprise to give "red envelopes" to front-line employees!

Note: This article has no intention to compare the advantages and disadvantages of capitalism and socialism or franchise system and direct marketing system. It only looks at the different characteristics of each system from the perspective of the bottom people. Please include more if you are abrupt.

Source | Express Jianghu

Author | Storm Evil