What is Mengniu’s corporate culture?

The core content of Mengniu’s corporate culture

1. Business philosophy

A century-old Mengniu has strengthened milk and promoted agriculture

2. Enterprise spirit

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Learn to communicate and self-transcendence ①Learn to communicate: Every Mengniu person should be committed to reducing mutual misunderstandings and being misunderstood in the team.

②Self-transcendence: Have the courage to compete with yourself and do every little thing completely and in place.

3. Corporate purpose

To consumers: provide green dairy products and spread health concepts

To customers: win-win cooperation and mutual growth

To shareholders: highly responsible and long-term returns

To employees: learning and training to achieve self-achievement

To society: focusing on environmental protection and giving back to the public

. Management philosophy— — Scientific, market-oriented, systematic

. Talent concept — internationalization, specialization, branding

. Quality concept — humanization of products, globalization of standards

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4. Mengniu’s mission

For a century, Mengniu has strengthened milk and prospered agriculture;

Provided green dairy products and spread health concepts;

In order to increase consumption Provide health and quality services to employees;

Build a platform for employees to realize their life value.

5. Mengniu’s core competitiveness

With the ultimate goal of successfully managing people’s hearts, the ability to integrate global effective resources with a win-win benefit mechanism and learning and innovative methods to achieve strategic goals.

6. Specific manifestations of Mengniu’s corporate culture

1) Integrity: PepsiCo is the first, PepsiCo is the foundation, and integrity is the core of Mengniu’s culture.

2) Gratitude: A drop of kindness is repaid by a spring. Being grateful and repaying kindness is the principle of Mengniu’s life.

3) Respect: Establish a Mengniu thumb culture of mutual respect, so that everyone feels great and noble, and feels the meaning of life at work.

4) Cooperation: Two people are benevolent, three people are united, the herringbone structure is mutual support, and winning in cooperation is the principle of Mengniu people.

5) Sharing: A person’s greatest wisdom is the wisdom shared with others. Only shared ideas have power. Without sharing, there will be no team growth.

6) Innovation: Innovation is the new integration of old resources. Innovation is the soul of Mengniu’s business development. Keeping pace with the times is the best embodiment of innovation.

7. Mengniu’s unique festival

Learning Festival: July 19th is a winning festival for team sharing that combines learning results with a summary of half-year work results.

Thanksgiving: The last Friday in November. The last Friday in November is the internationally accepted Thanksgiving Day. Mengniu regards this day as a particularly important holiday and carries out sincere gratitude and gratitude activities to our partners, supporters and consumers.

8. Comprehensive expression of Mengniu’s corporate culture

Build the core of Mengniu culture with integrity; strengthen milk and promote agriculture as Mengniu’s mission; use the corporate spirit of learning, communication and self-transcendence to create a century-old enterprise The Mengniu brand will become a leading brand in China and the world's dairy industry in 5 to 10 years.

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