Is there any future for building a personal website now? What should you pay attention to when building a personal website?

1. Domain name registration issues: The registration fee for an international domain name such as .com, .net, .biz, etc. ranges from 55 yuan to 150 yuan per year. The more state-owned or The higher the price of telecom partners, I don’t know who is the culprit;

2. The problem of virtual space: 100m of virtual space ranges from 150 yuan/year to 900 yuan/year, and the above problems The price gap is too big, and the service is not very good. You may be stopped from using your virtual space at any time. I don’t know which department manages this problem, so there is no way to complain;

3. Search As for the choice of engine, if you choose it, it will be difficult to accept foreign engines such as Google. This problem lies in the choice: Which one is better?

4. Most websites have advertisements, especially click-to-use advertisements from search engines such as sohu, sina, and tom. However, the statistics of many websites are not very accurate. Who will maintain them? Interest guarantee for personal website? The key is who will monitor this and who has the final say. Personal websites are an absolutely vulnerable group at this time, and the state does not care about them, which is depressing.

5. The deception phenomenon on the Internet is very serious. In order to launch his own website, a certain person made a scam about making a lot of money by watching the news, and a scam about giving away QQ coins, which made some good personal websites Being implicated, it is really impossible to choose the exchange link that everyone chooses. It makes people confused, where is the way?

6. The government will strictly control websites this year and launch the ICP certification project. If ICP certification is not added, the Internet will be shut down, etc. It will make our personal websites seem to have returned to the winter of the 1960s; There are too many problems to list. Please join us. Come share your own difficulties in Tianya and let the experts give us some solutions. . . . .

Explain that because the initial cost of pulling up the server yourself is too high, if there is no investment, virtual space is generally used to build the website.

Reprinted articles

Where will the website be profitable?

Currently, website losses are the key to restricting the development of the Internet economy. After experiencing painful pains, the website is actively, yet difficultly, exploring the development path and profit path of the website. When the water comes out, there is still mud on both legs. The ambition to continue to explore the road is valuable, but the thinking to continue to explore the road should be sober... What is the crux of the website's loss

 1. Theoretical misleading When the tide of e-commerce is rolling in At that time, some people replaced calm, scientific, and forward-looking rational research with hyping up fashionable concepts. It is precisely in "doing e-commerce that you don't have to make a profit." Misled by the statement that "profit is something that will come later", quite a number of websites, following "Amazon" as an example, are chasing "the first in the country" and "the largest in China". Create "eyeball attraction", play "big tricks", and strive to become a "smart boss" who gets rich overnight. As a result, a large amount of extremely valuable online resources are wasted. Tasteless advertisements and overwhelming "money-burning competition". The result of harvesting eyeball attention is only harvesting false reputation. Loss-making websites abound.

However, when the website turned from hot and impetuous to cold thinking, some people predicted that the winter of the Internet was coming. I began to question whether the Internet has an economic fulcrum; I began to lament whether e-commerce websites can continue to survive?

This kind of theoretical hot and cold situation cannot but be said to be a disease in the development process of China's e-commerce.

2 The bias of “model stereotyping”.

Some people who hold the "network model theory" and "listing only theory" did not seriously and comprehensively examine the new economy of the United States in the early stage. I thought I had found the mantra of "getting rich overnight" and couldn't wait to make money and go public. Trying to create a "sensational effect." Even looking at other people's faces and walking in other people's footsteps all day long. The result of spending money to create a sensational effect is that the website suffers long-term losses; the bait used to catch golden turtles fails to catch a single penny.

The fall of Nasdaq last year made those who were listed feel sad, those who were not listed were frightened, and those who were looking forward to listing were cold-blooded. Reality has made people begin to realize that cloned foreign models may not be suitable for China's national conditions; going public is not a sign of success for Internet companies; and the capital market is not a miracle cure for all website ailments.

So some people began to think coldly and began to re-examine the new economy of the United States.

It is this kind of cold thinking that allows people to see clearly the new American economy represented by the Internet and e-commerce. is quietly going through a period of transformation. Its most obvious feature is the integration of the new economy and the traditional economy. The network economy relies on traditional industries and leads and drives the development of traditional industries.

For a long time, we have separated and opposed the network economy from the traditional economy. This has resulted in the loss of the largest rear base of the Internet economy; the loss and laissez-faire of e-commerce’s responsibility and economic fulcrum to lead and drive the development of traditional industries.

Therefore, those websites that strongly reject the traditional economy and are built on the beach have neither market motivation nor external economic fulcrum, nor the support and participation of a large number of traditional enterprises. They can only be exhausted. Money, fuel, and people have been exhausted, and the partnership will be disbanded or merged.

3. The failure of the idea era

The era of explosive growth of websites was the era when idea masters made their fortunes. They not only regard e-commerce as a ladder to get rich. Moreover, e-commerce has been deified. It seems that a few IQ masters are able to spread money all over the sky with a plan, quickly making e-commerce a "new economic growth point."

Reluctantly, the fate of Amazon and countless domestic and foreign websites losing money has made people sober. Recognize that the development of e-commerce is inseparable from the economic foundation, technological environment and cultural heritage. If you don't look at the market, don't seize business opportunities, don't explore the consumer psychology of netizens, don't study how new technologies can be micro-connected with traditional enterprises, don't understand competition strategies, and rely on just a few ideas, you won't be able to figure out a website's profit model. Moreover, idea masters and advertising planners often focus on the micro, on the delineation of tactics; on the immediate acquisition of sensational benefits; on the generation of triggering effects.

What the new economy, especially e-commerce, requires is strategic thinking under overall coordination; calm judgment in capital operations; problem-solving after foresight; and micro-level docking under macro guidance.

Therefore, it is urgent for us to foresee the development and trend of the new economy from a strategic perspective and study the integration and complementarity of the network economy and the traditional economy. In particular, we need to find an entry point into e-commerce. This is worth pondering.

4. Weakening of management

In the process of transformation of Internet enterprises from the startup stage to the development stage, timely strengthening and improving the internal management mechanism of the website is an important part of the website development process. Important infrastructure. It is the internal strength to ensure that network enterprises expand outward and follow up their business. However, quite a number of websites have not properly handled the relationship between website expansion and management follow-up. It leaves a "black hole" in many management links of the website.

At present, in online companies, expenditures are unplanned, advertising is random, and office competition is becoming more and more popular. As a result, among the 35,000 people urgently needed by the current Internet economy, nearly 8.2% of management personnel are vacant.

This weakening of management is not only reflected in the shortage of management talents, but also in the unreasonable talent structure and unreasonable resource allocation. Quite a lot of websites have no management talent. This kind of "short at one end and long at the other" in the allocation of human resources, and without effective and timely adjustments and improvements, will inevitably form a "black hole" in management, making it difficult to complete the multiple tasks of corporate restructuring, absorbing capital, and developing markets.

Since ancient times, there have been many roads in Huashan Mountain

Since ancient times, there have been many roads in Huashan Mountain. As people's understanding sublimated from "hot and dry" to "cold thinking", the journey of exploring a new economic fulcrum began.

1. Build a website aircraft carrier and look for economies of scale.

In order to find a way to finally make the website profitable; in order to make a decision between survival or destruction, "Yanhuang Online" convened more than 160 alliance members for a meeting in Chengdu Western Software Park on September 25 last year. It hopes to create a unified, open and free network operating platform with its concepts of "global Chinese" and "chain operation". Form a rich and colorful comprehensive website and a unified marketing system with the city as the main line. In order to realize such a dream, they are determined to invest 600 million yuan to build a Chinese network aircraft carrier composed of city website alliance, professional website alliance and personal website alliance.

Before this, the "website group" had been popular for a period of time as a chain operation model. But because it clearly leaves behind the axes in integration and the disharmony in patchwork, people in the website group each promote their own "core capabilities." The result is: one person with one trumpet, each blowing his own tune.

The idea of ????some people trying to build an online "KFC" quickly disappeared.

Whether building a network aircraft carrier or introducing the concept of chain management, the essence is to turn dispersed advantages and local advantages into overall advantages and comprehensive advantages. The key here is whether the implementation of large-scale operations can produce scale effects?

Scale effect is a group effect, a dispersion and accumulation effect, and a progressive value-added effect. The formation of the group scale effect lies in the fact that members of each scale have to paddle, pull fibers, have their own economic fulcrum, and have their own potential and motivation to conquer the storm. People will still have to wait and see whether every boat on the Yanhuang aircraft carrier can find its own revenue-generating and profit-making points, and turn the found concept into a profitable reality.

2. Develop the value-added effect of advertising

In the face of huge loss pressure, online advertising has become the hope and the key to profitability for websites. The main revenue of the three major portal websites, Sina, NetEase and Sohu, comes from online advertising. Taking the second quarter of last year as an example, the advertising revenue of the three major websites increased by more than 84% compared with the same quarter in 1999. Sohu's online advertising revenue in the fourth quarter of last year was as high as 95%. But that didn't stop them from losing money. The reason is simple: the bowl of porridge advertised can only satisfy hunger, but cannot relieve satiety.

Internet economics tells us that an important difference between Internet marketing and traditional marketing is that traditional marketing takes advertising as the fulcrum; while Internet marketing takes service as the fulcrum. The idea of ??betting the website's profits entirely on advertising is a business misplacement.

However, it is still possible to increase the value of advertising effectiveness. This possibility is due to the high gold content of network technology, which provides opportunities and possibilities for online advertising to gain greater benefit space.

However, technological innovation serves creativity. Integrate commercial content into advertising creativity. It only works if it makes people want to see it and love to see it. Forcibly posting huge advertisements on netizens' pages, but unable to control netizens' mouse clicks.

Recently, "Business News Network" has come up with new ideas. They published a "Female Secretary's Top Secret Information" on the homepage of their website to promote their e-commerce software - "Business Express". The novelty of the title and the dynamic content make people want to read on, without feeling bored at all. Produced very good results. This shows that the market will extend through our innovation.

The innovation in business philosophy lies in the multi-dimensional resource integration based on the characteristics of online media. Therefore, advertising broadcasts must have a marketing idea of ??"association effect" and a service concept of "satisfying customers". Only in this way can we find incremental capital in integration.

There are many channels for integration:

One is to integrate resources with traditional media and implement interactive broadcasts.

The second is to develop extended and innovative advertising forms. Rely on results to drive new advertising resources.

The third is an extended short advertisement or a scrolling short advertisement that opens up the available space on the page.

In short, business opportunities come from new ideas; financial resources come from strange ideas.

3. Explore the income-generating potential of personal homepages

Personal homepages are free spaces provided by websites for individuals to build online homes, and are a place for netizens to display their talents. It is the cradle of cultivating network talents. Since many websites provided this free resource in the early days, it played a very important role in promoting the personality of netizens, releasing their feelings, accumulating information, and displaying their talents. A number of exquisite web pages and excellent personal websites have emerged. Having a personal homepage has become a fashion. Nearly 30% of Shanghai netizens have a personal homepage.

These free resources have great revenue-generating potential. NetEase was the first to tap into the revenue-generating potential of personal homepages. Many sites are still waiting to see what happens.

In fact, change the personal homepage from casual to editorial; from self-streaming to creative; from self-admiration to exhibition; from self-streaming to selection. You can turn free resources into revenue-generating resources.

4. Explore the industrialization prospects of network incubators

Network incubators are a new thing in the development process of network economy. It is a fertile field for venture capital and a cradle for entrepreneurs to grow. Investing through online incubators can transform long-distance investment into short-distance investment. Many foreign e-commerce websites have received this kind of rain. Grow and grow in the incubator.

Therefore, the network incubator has gone beyond its public welfare role of providing free resources to netizens and has become a new idea and new way for commercial websites to mature and generate income after incubation.

In fact, at present, a large number of websites in my country, such as "China.com", "Homepage Bus", "Tongtu", "China Entrepreneurship Network" and "Entrepreneurship Online", have the characteristics of network incubators in providing network resources. The problem is that there is still a lack of core cohesion and market appeal, especially a lack of strategic thinking and a concept of multiplying benefits. They do not know how to cultivate beneficial energy in the free use of resources. In incubating others, strengthen and develop yourself. Therefore, a large number of our websites have not yet completed the transformation from public welfare to value-added, but when we realize this, a smooth road will come to us.

5. Trial charging for value-added services

Since Yahoo pioneered the free model, various free resources on the Internet have become a trump card to attract netizens. However, when the pressure of losses peaked, people began to think of this piece of fat.

Last year, 263 carefully tried to knock on this solid ice. It immediately caused an uproar in the Internet community. Immediately afterwards, mobile phone text messages were charged. "Lianzhong Club" then launched a charging project for game value-added services... In fact, there is no free lunch in the world. The website implements corporate management, and charging is inevitable. Why do some websites want to accept it but dare not take action?

The key here is: is it a low-level operating charge or a value-added service charge? Should we regard charging as a new starting point for improving management and operating standards? Or should we regard charging as a focus to make up for losses?