Mid-Autumn Festival activity theme plan

Regarding the theme plan for Mid-Autumn Festival activities (5 general articles)

In order to ensure that the activity is effective, we need to formulate an activity plan in advance. The activity plan is based on the purpose, requirements, and The methods, methods, progress, etc. are all laid out in specific, thorough, and highly operable plans. So how should the activity plan be formulated? The following is the theme plan for Mid-Autumn Festival activities that I have compiled for you (5 general articles). You are welcome to share it.

Mid-Autumn Festival activity theme plan 1

1. Activity time:

2. Activity purpose: Shenglong Supermarket meets you in this beautiful autumn, 9 On the 11th of the month of the lunar month, we will celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and maturity of autumn.

3. Activity theme: Flowers are blooming, the moon is full, people are reunited, and gifts are given continuously

4. Store display: There is a special area for Mid-Autumn gifts in the store. According to the brand of moon cakes, health products and wine The categories are displayed in an upright manner, and a designated person is responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area. It is required to be eye-catching in the store and attract customers.

5. Publicity methods:

The Mid-Autumn Festival is the golden period for sales. In order to quickly and effectively seize the market share, send text messages to customers and potential customers

6 , Activity content:

A heavy blessing

If you make a one-time purchase of 30 yuan, you can draw 1 "Mid-Autumn Gift Certificate", 2 pieces of 60 yuan, and a maximum of 5 single coupons;

A. When purchasing designated mooncake gift boxes, this gift coupon can be used to offset 3 yuan; (this coupon can only be used during the event)

The designated mooncake varieties include:

B. Purchases of health care products or wine (designated commodities) can be used to offset 1 yuan, 2 yuan, and 3 yuan respectively. (This coupon can only be used during the event); the wine that has been purchased is the brand used.

l Mid-Autumn Festival Gift Coupon

This coupon can be used to offset 1 yuan for Class A health care products or wine

l Sheng

Class B health care products or This coupon can be used to redeem 2 yuan for wine

LC health products or alcohol can be redeemed for 3 yuan with this coupon

Double happiness

If the text in the lower right corner of your Mid-Autumn Festival gift certificate Congratulations to you for being able to spell the "Shenglong Reunion Award", "Shenglong Festive Award", "Reunion Award" and "Festival Award", you have won our third prize again. The winning conditions and prize settings are as follows:

A. The Reunion Award combines the three characters of "Reunion, Yuan, and Award" to award prizes worth 200 yuan (gift certificates, cash)

B. The Happy Celebration Award combines the words "Happy, Celebrate, and Award" to award a gift worth 100 yuan (gift certificate, cash)

C. The Shenglong Award combines the three words "Sheng and Long Award" to award a gift worth 12 yuan (gift certificate, cash)

D. Happy Prize: Collect any one of the 7 words "Sheng, Long Prize, Reunion, Yuan, Xi, Qing"

The prize is a mooncake gift pack worth 3 yuan (before September 28)

< p> A Shenglong shopping coupon worth 1 yuan (after September 28)

Preset prize settings: A***100; b***1,000; c***10,000 ;

7. Shopping mall layout:

Head office: Hanging flags for the Mid-Autumn Festival, banners at the door or posters for the Mid-Autumn Festival (mainly the activities of the Mid-Autumn Festival), displays area layout.

Chain stores: Mid-Autumn Festival banners and flags.

8. Cost budget:

Banner: 10 meters x 6 yuan / strip x 26 = 1,500 yuan

Mid-Autumn Festival gift certificate: 0.1 yuan / piece x 100,000 = 1 10,000 yuan

Hanging flag: 2.5 yuan/piece >

Event preparation

1. Preparation schedule

Early preparation: August 20th - September 5th

Program production: 9 September 6th (specific details to be determined)

Props procurement: five days before the event

Venue layout: the morning of September 12th

2. Party Preparation Department< /p>

Person in charge of the company headquarters:

Person in charge of activity preparation of each branch:

Group 1: Program Planning Group

Responsible Department: Human Resources Person in charge of event preparations of the Resource Department and each branch

Tasks: a. Complete the program selection work on September 5th; b. Edit the program list on September 6th and submit it to the etiquette team for storage;

< p>Second Group: Etiquette Group

Responsible personnel: Relevant personnel in the office and one manager from each branch

Tasks: a. Place the seats before the party starts, each Implementation of seats.

b. Prepare venue service items before the party, such as program list, mineral water, gifts, etc.

C. Venue decoration, prop preparation, etc.

d. In front of the stage, place on-site fruits, drinks and audience seats.

e. Guide the audience to sit in the correct position and order.

The third group: props and equipment group

Responsible personnel: xx (team leader), xx, xx

Tasks: a. Implement stage lighting, speakers, etc. The equipment is operating normally and all logistical support issues are met.

b. Implementation of DV & cameras, and organization of normal shooting work (employees can provide it themselves if they are prepared).

C. Complete the stage construction

Group 4: Logistics Group

Responsible personnel: xx (team leader), xx, xx, xx, xx

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Tasks: b. Special personnel to take care of on-site materials, electrical appliances and other equipment.

c. Maintain order at the party and handle emergencies at the venue.

d. Provide emergency dispatch to other project teams to assist other project teams in completing their work to ensure a complete success of the party.

Contents of the party

1. Program collection

1. Adopt the principle of free and voluntary registration.

2. The program format is not limited (songs, dances, readings, musical instrument performances, cross talk, sketches, operas, calligraphy, etc.), the content is healthy and uplifting, with the theme of celebration, and all programs must be rehearsed in advance.

3. Complete the program registration before 17:00 on September 5 (report to the Human Resources Department).

4. Program applicants should bring their own accompaniment instruments, audio tapes, and CDs, and submit them to the preparation team in advance.

5. The order of program performances is determined by the host and the party preparation team.

6. The entire party can be recorded on DV. During the party, all actors participating in the performance will receive a small gift.

(Through the selection of the guests and the audience, the party will select the Most Typical Award, the Best Courage Award, the Most Creative Program Award, the Best Performance Award, the Best Singer Award, etc.

(To be considered!)

2. Self-service barbecue

3. Activity process (tentative)

19:30 - Admission

20:00 - Opening of the host

20:05 - Speech by the leader

20:10 - Song and dance performance "When Will the Bright Moon Come" by the girls at the company headquarters

< p>　20：20——Branch program

　20：40——Interactive games

　21：00——Branch program

21：40——Lucky Big draw

22:00 - Branch program

22:20 - Interactive games

22:40 - Branch program

23:00 - Guessing lantern riddles on site (begins barbecue activity)

23:45 - Guest program performance

24:00 - Setting off gun salute, countdown (end of event) )

Attachment: Alternative game selection:

Post-event work

1. Sanitation and cleaning of the venue: The logistics department’s processing center and each branch will allocate personnel to be responsible for stage dismantling And the work of collecting and organizing tables and chairs

2. Written summary, VCD production, photo distribution, and writing of internal company newsletters.

Preparation of prizes & gift settings (to be selected)

I Prize selection

Thermos mug, ceramic utensils, mid-range gifts, pens, badges, commemorative medals, USB flash drives, Burton wood crafts Wall calendar, desk calendar (notebook manual), desk lamp, medal, pen holder, small household appliances, small wallet, racket, crystal products, small hair dryer, electric kettle, backpack, waist bag, shoulder bag, three-piece set of locks, etc.

Ii Gift Selection

Keychain Advertising pen, mouse pad, environmental protection bag, coin purse, key bag and other Mid-Autumn Festival activity theme plans 3

1. Theme: Mid-Autumn Cake Lottery Activities

2. Purpose: The annual Mid-Autumn Festival is about to begin Come, in order to enrich employees' cultural and entertainment life, promote communication among employees, enhance team cohesion, reflect the company's care for employees, and let everyone have a beautiful and unforgettable Mid-Autumn Festival.

3. Main activities: Pie betting + dinner party

4. Time:

1. Pie betting time: xx, month, x day

2. Dinner time: x month x day, xx

5. Location:

1. Cake betting: not yet determined

2. Dinner: The location of the restaurant has not yet been determined

6. Activity organization and coordination: Labor union, human resources department

7. Participants: All employees of the company

8. Activity process

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1. Leadership speech at 15:20

2. Pie betting from 15:30 to 17:30

3. Mid-Autumn Festival from 19:00 to 20:30 Dinner party

4. The event ends at 20:30

9. Activity funds (total about 120,000 yuan):

(1) The cost of the pie betting activity is 60,000 yuan < /p>

⑵ Duitang (also known as second place): 2 copies totaling 14,000 yuan ⑶ Sanhong (also known as third flower): 4 copies totaling 12,600 yuan ⑷ Fourth entry (also known as Jinshi): 8 copies total 5,600 yuan ⑸ Second 16 portions of the Juren (also known as the Juren) total 5,600 yuan ⑹ 32 portions of a show (also known as the scholar) total 6,720 yuan ⑺ Others 480 yuan

(2) Dinner expenses total 60,000 yuan

10. Organizational arrangements:

1. General coordination group: general coordination of activities and other emergency situations handling

2. Activity group: activity organization, planning, venue layout, on-site management

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3. Procurement team: purchase of event prizes and drinks, prize distribution

4. News team: event publicity, press release writing, photography

5. Security team : Responsible for the safety control of the entire event site, and the transportation of people to and from the dining venue

11. Cake betting rules

There will be one "top prize" for each party and "double hall" 2, 4 "three reds", 8 "fourths", 16 "two moves", and 32 "first shows". There are 63 large and small cakes in the Plenary Hall, which contains the number seventy-nine and sixty-three, which is an auspicious number. The number ninety-nine and eighty-one is the number used by emperors, and the number eighty-nine and seventy-two is the number of thousands of years. Zheng Chenggong was granted the title of King of Yanping, so he used the number sixty-three.

There are 63 pieces of cake in different sizes, representing the top pick, second place, top pick, Jinshi, Juren, and scholar respectively. Place six dice in a large porcelain bowl and throw them. There are 30 main types of gambling rules: one show, two moves, and three reds. One red four, two red fours, and three red fours are the winners respectively. The number one scholar with four red four-dots and two red dots is the highest level, which is called "the number one scholar inserting golden flowers". You can get the number one scholar, two opposites and three big cakes.

To win the top prize, the minimum level is the appearance of four four-point reds. Among them, the number of four reds with four reds is greater; the appearance of "five" means that it exceeds four reds, that is, "five" divides five Any five pieces other than the red four are also counted as "five pieces", and the size is determined by the number of dots. "Five reds" means that there are five red four points, which exceeds the "five reds", and the number of red points is greater than the "five reds". The second and third overall picks, known as "pairs", will get cakes from 1 to 6 o'clock. In addition, the rarely used "Liu Bo Red" and "Liu Bo Black" are no longer used.

Specific gameplay: It is roughly like this: everyone has to throw six dice into the big bowl together each time (again, you must use a porcelain bowl to play), and everyone takes turns. Throw the dice and get the cake based on the number of the dice. If the dice falls out of the big bowl, the current round will be void and you will continue to participate in the next round. Mid-Autumn Festival Activity Theme Plan 4

This event will be held in the form of a social gathering, and relevant leaders of OCT, residents of OCT and surrounding merchants will be invited to participate. The entire party included theatrical performances, tea ceremony performances, sharing of extra-large mooncakes made by brand mooncake vendors specially invited by Causeway Bay for the Mid-Autumn Festival, and some promotions about Causeway Bay's corporate culture. Everyone shared a moon cake, which symbolized the Mid-Autumn Festival theme of reunion, which has remained unchanged throughout the ages. Through good organization, the party was turned into an elegant and harmonious OCT Causeway Bay Mid-Autumn Festival party.

1. Purpose:

1. Through the implementation of this event, we will enhance the visibility of OCT and OCT Causeway Bay, and enhance the exchanges and connections between Causeway Bay and OCT residents.

2. Through cooperation with brand mooncake vendors, establish a good business interaction relationship, add more cultural connotation to the brands of both parties, and establish a good corporate image of both parties.

3. Enrich the cultural life of community residents through theatrical performances and on-site participation in activities.

4. Through the development of this activity, we will create news hot spots and form a certain influence through various media reports.

2. Theme of the party: Tasting tea and admiring the moon, celebrating the Happy Mid-Autumn Festival in Causeway Bay

3. Time: 7:00-9:00 on the evening of the Mid-Autumn Festival

< p> 4. Location: OCT Causeway Bay Ecological Plaza

5. Sponsor: OCT Causeway Bay, OCT Property, Brand Mooncake Shop

6. Content:

1 . Rich and colorful theatrical performances: Inviting professional artistic groups to perform or cooperating with Qiaocheng community, linking Qiaocheng Property to invite owners with literary and artistic expertise to participate in the performances.

2. The brand mooncake company that hosted the party will provide the "extra large" mooncakes for the party that night, and provide some knowledge about mooncakes to be interspersed in the party program.

3. Invite brand tea merchants to hold a tea ceremony performance at the sorority and introduce some tea-related knowledge materials to the audience during the program. Provide drinking tea and tea sets for the association.

4. Invite relevant leaders of OCT and surrounding merchants to participate.

5. Invite journalists from various publicity media to participate and effectively use the media to expand influence.

7. Publicity media:

Newspapers: Shenzhen Special Economic Zone News, Crystal News, Shenzhen Business Daily, Shenzhen Evening News, Southern Metropolis Daily, Nanshan Daily, Qiaocheng News Mid-Autumn Festival event theme plan 5

Purpose of the event:

In order to guide and stimulate holiday consumption, enhance the brand image and increase sales, and pave the way for the launch of autumn clothing, it is planned to be held during the Mid-Autumn Festival (September 21 (Sunday - September 23) Nongqing launches a series of activities called "Love and Homesickness Month, Special Offers to Welcome the Golden Autumn".

Organizer:

Baixi Commercial Capital

Event theme:

Love and Homesickness Month Special Offer to Welcome the Golden Autumn

Activity time:

September 21, 20xx - September 23 (span of three days)

Activity scope:

Baixi Commercial City (1F —5F)

Activity theme one:

Passionate Golden Autumn Baixi special offer

Activity content:

50% off all popular products (starting)

Activity details:

A. During the activity, all popular products will be discounted from 50% off (excluding some counters and special offers)

B. Specific For discount information, please see the counter’s instructions

Activity theme two:

Golden Autumn shopping with courtesy at Baixi

Activity content:

During the activity, all For purchases over 800 yuan in the Baixi Shangdu Department Store, you can get a free "Mid-Autumn Gift Box" with the same-day shopping receipt; for purchases over 1,500 yuan, you can get a free "Mid-Autumn Gift Box Set" with the same-day shopping receipt. Event details:

A. During the event, anyone who purchases more than 800 yuan in the Baixi Shangdu Department Store can go to the service desk on the first floor to receive a "Mid-Autumn Gift Box" for free with the shopping receipt of the day; shopping For purchases over 1,500 yuan, you will receive a free "Mid-Autumn Festival Gift Box Set" with your shopping receipt on the day.

B. Shopping receipts that are valid and expired on the same day will not be redeemed.

C. Each customer is limited to one gift per day, while supplies last.

D. All counters are not allowed to make false claims. If found and verified, the right to participate in the event will be cancelled. Gift exchange office: Service desk on the first floor of the shopping mall. Note:

1. Mid-Autumn Festival gift box = a box of exquisite mooncakes ; Mid-Autumn Festival gift box set = a box of exquisite mooncakes + a bottle of red wine

2. Each store negotiates with the mooncake manufacturer according to the value of the gift to customize the gift. After the event, the payment will be based on the actual gift quantity, and the fees are in principle the same. Participating brands each bear 50%.

3. The right to interpret this event belongs to Baixi Commercial.

Publicity strategy:

1. 5,000 A4DM Southern Urban Newspapers

2. Mid-Autumn Festival flag hanging in the store

3 , store POP posters

4. Outdoor posters

5. 50,000 regional text messages