What is digital marketing?

Digital marketing is a practical activity to promote products and services through digital communication channels, and to communicate with consumers in a timely, relevant, customized and cost-saving way. ] Digital marketing includes many technologies and practices in Internet marketing. The scope of digital marketing is wider, including many other communication channels that do not need the Internet, such as non-network channels, such as television, radio and short messages. Or online channels such as social media, electronic advertisements, banner advertisements, etc. Finally, realize the marketing goal of the enterprise, realize a better marketing input-output ratio model, and adjust the subsequent marketing ideas according to the effect feedback.

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Six Suggestions on Digital Marketing

1, high-quality content and digital marketing means are indispensable, and the soul is still content. Through digitalization, high-quality content can be easily identified, thus having lasting vitality. The digital technology of Jingshuo Technology enables us to record the interaction with customers more clearly.

2. The core of digitalization is data, accurate data, updated data, related data and analyzable data. These data can come from traditional marketing methods or online, and the insights generated should be able to react to traditional marketing methods.

3. Digital marketing provides a technical possibility for our marketing effect evaluation. From an activity, an online promotion to a service, product and industry promotion, the marketing performance of a department can be tracked, evaluated, predicted and assessed. Therefore, the digitalization of marketing evaluation is another important milestone and mission of our digital marketing.

4. Digital marketing is not only a matter for the marketing department of the brand department. The era when HR, administration, sales and products were independent has passed. Total marketing/national marketing has become an important measure for enterprises to reduce costs and increase efficiency. Everyone is a super promoter of the enterprise.

5. If you want to have digitalization in line with the actual situation of your own enterprise, the key is the construction of the underlying marketing infrastructure, marketing automation, content digitization, customer relationship management of social media, life cycle monitoring of all business opportunities, and dynamic evaluation of marketing. These are the main work directions at present.

6. The core of digital marketing is still to realize transformation and trading, and it is necessary to realize timely guidance of trading links. Because many times, advertisements are screened, but they are appreciated by consumers as an "art", which can not bring about the promotion of sales and the positive circulation of traffic, which is not desirable.

Finally, digital marketing is not an empty theory, but a system, which should be a marketing system empowered by technology and infiltrated into enterprise business scenarios.