The new iPhone set a record in China. Why are China people so obsessed with iPhone?

Everyone is familiar with apples. Now a new generation of iPhone has set a record in China. Why are Apple phones so popular in China? Let Bian Xiao tell you.

1, chip performance. Apple's chip performance, including CPU and GPU, has always been the best (a few years ago, Apple's mobile phone camera and screen still had advantages, but now it is almost gone).

2. System permissions and application management. Apple's system program management is quite strict, and the only and audited app store guarantees quality, security and compatibility overnight. Android system management is chaotic, there is no unified application store, there are too many rogue software, and sometimes the compatibility is not very good (now the Android version has reached 10.0, and the system management has made great progress, which has no obvious disadvantage compared with iOS).

3. High integration with other products such as Apple Mac, and convenient function when used in the Apple ecosystem. However, there are not many people using MAC and other devices in China (there are many people in Zhihu), so this should not be very important.

4. In the past, the cognition of mobile phone was that, like other digital products, it had a single function and did not need complicated software design. It is enough to be able to make phone calls, send text messages, send emails and play with snakes. What software platform, it is best to do it on the computer. Since the iPhone has transplanted the computer operating system, its ambition is certainly not limited to the simple operating system experience, but bigger and more prosperous as the computer software industry. Of course, this only provided a framework in the first generation of mobile phones to truly realize the open platform of software, or in 2008, after the App Store accepted the software submitted by third-party developers. After the press conference, these innovations caused a heated discussion in the industry, but the direction of the heated discussion was quite consistent: the old players agreed that Apple was a fan and he was the king.

Apple's comfort is a bit elusive, but it does exist, which is related to Apple's propaganda strategy. If we compare the domestic mobile phone conference site with the Apple mobile phone conference site, Apple's publicity strategy is very obvious: domestic mobile phone conference: my various parameters are very powerful, one of my technologies is very cost-effective, my back cover is very colorful, and our products are cameras and batteries. Apple Mobile Phone Conference: My mobile phone has improved people's experience of using mobile phones, my products have improved people's lives and work, our products have provided convenience for some disabled people, and our products have saved many people's lives through some functions (Apple Watch is nothing new).