What does copywriting mean?

Copywriting, originally refers to the table where books are placed, and later refers to the person who writes on the table. Now it refers to the writing position in a company or enterprise, that is, to express the established creative strategy in words.

Copywriting is different from designers' expression through pictures or other means, and it is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on.

Copywriting, like novels, essays and other editors and writers, is a writer, emphasizing mind-wandering and creativity.

Of course, unlike editors and authors, copywriting has a stronger commercial flavor and a single user group, which also requires copywriting to have a stronger control over words. Especially as the company of Party B, Party A has high requirements, not only with style, but also with local atmosphere.

In short, copywriting is to be ever-changing and diverse in style. The only constant is whether your words can impress users and drain them. Otherwise, no matter how good the literary talent is, it is a waste.

Extended data:

Copywriting needs the following five points:

1, listen

As a copywriter, you should not just think hard, you should learn to listen, listen to the local conditions and customs in the street, listen to the stock market in the roar of taxi drivers, and listen to the rise and fall of currency in the streets. As long as you listen attentively, at this time, your ears are sharper than pens.

Step 2 do addition

You shouldn't set limits for yourself before you start writing or thinking about ideas. You can embellish them and gild the lily. In short, you can write down everything you think. Don't shut down your thoughts in advance, let yourself be in a completely open state of excitement, and let your thoughts trigger new content in a chain reaction.

Step 3 do subtraction

Subtraction is needed before submission. You need to learn to prune and remove leaves, learn to give up what you love very reluctantly, and it is not necessarily beautiful to pile everything together. You need to learn some aesthetic common sense and know how to match. Finally, it will be perfect if it is reduced to the extreme.

Step 4 precipitate

You can easily get information through various channels, and new information will be included every day, so there is no shortage of copywriting at this time.

The missing information is a sieve. Copywriters should learn to shock this era with their own hearts, eliminate useless information, cleanse the essence and stay in the world.

5. Look at the problem from another angle

Copywriter is a creative person and should have a unique way of looking at problems. We can stand and look backwards. You can watch it on the train or through the prism; You can look forward or underwater; You can watch it in the dark or jump. As you look at it in different ways, the answers you get are naturally very different.

References:

Baidu encyclopedia-copywriting