The avoidance method of bad reviews teaches you what to do when you encounter bad reviews.

I believe that it is a very bad thing for both novice sellers and experienced sellers to encounter bad reviews. Shopkeepers are better, especially some small and medium sellers. It is very hard to upload and draw pictures every day.

It is difficult to encounter bad reviews when sales come up, and it goes without saying that store sales will be affected.

0 1 Why are there bad reviews?

You know, with the increase of customers who buy goods online, many buyers have turned to bad reviews instead of good reviews.

The psychological impact of bad reviews on consumers is very strong. After reading the bad reviews, you will feel that all products are flawed. Some customers, in particular, lack their own subjective judgment. When selection difficulties occur, they just choose their final products according to the bad reviews of the same products. Even if he has an intention to buy, he will give up buying after seeing bad reviews. Buy products from other stores instead. So how to avoid bad reviews? Let's first analyze the factors that customers give bad reviews.

First, there is nothing wrong with the product, but it has been maliciously commented. In this case, it is suggested that the seller communicate with the buyer of idle fish to see if the other party can delete the bad review. If not, contact him on Want Want. If the other party's words are excessive and threatening words appear, save the chat screenshot for future complaints and submit it to System 2. If the situation is true after verification, Taobao system will automatically help the seller delete the bad reviews.

Second, professional bad reviews

With the increasing competition in Taobao, a profession was born, that is, professional bad reviewers extorted shops through bad reviews.

In addition to the first explanation, this kind of bad review also relies on Taobao's professional claim condominium tool to submit evidence. Generally, there will be many bad reviews in the account of professional bad reviewers, so after we submit it, Taobao will delete the bad reviews and punish the bad reviewers if the account is judged successfully. The steps are as follows: log in to the merchant background, click the physical examination center, and find the joint management tool for professional claims.

If you encounter similar professional claims, you can report to the platform through this tool. The platform will review the relevant evidence provided by the merchants and report it in time. Once the platform is established, the professional claim account will be punished to eliminate the influence of malicious complaints on the store. Entry/#/No-License Number of Joint Management Tool for Occupational Claims

Third, send the wrong or miss the baby.

General physical sellers are prone to this situation. Different from the consignment shop owner, the physical seller has a heavy workload, so it is difficult to carefully sort and classify the goods at the time of delivery, and it is inevitable that there will be some mistakes such as sending the wrong color or size. This situation belongs to the seller's work is not in place, so when delivering goods, you must check it carefully and check it carefully, even if you are busy, don't make mistakes.

Fourth, the logistics problem. Because we do Taobao, the logistics company is uncontrollable. It is easy to lose the package, damage the baby or the courier has a bad attitude, which will greatly affect the buyer's shopping mood. In this case, it is recommended not to urge praise unless you use some gameplay and need to urge praise in batches.

Fifth, the goods do not match the description of the baby.

Generally speaking, if you sell some low-priced and low-quality treasures for sales or profits, that kind of behavior is tantamount to killing the goose that lays the golden egg.

Therefore, when purchasing goods in wholesale, we must remember not to choose products simply because of the price. Even if the categories are the same, if the buyer finds out and reports it, it will not be worth the candle. Physical buyers should also pay attention to the scale when designing works of art. If the beautification is excessive, the physical object does not match the picture, which will make the buyer's psychological gap too large, the natural buyer will not be happy, and the chance of giving praise will be greatly reduced.

Sixth, the baby's packaging is too poor.

Baby's packaging not only plays a protective role in transportation, but also affects the buyer's impression of baby to a certain extent. If the goods are damaged due to improper packaging, the buyer will definitely give a bad review.

Even if we don't evaluate the return, we will still have some losses, so the owner of the consignment shop should pay attention to remind the manufacturers to take protective measures for the baby after placing an order at 1688.

If some manufacturers have perfect packaging, then you can directly collect the treasures of the whole store.

Seventh, the buyer was not informed of the shortage in time.

Many shopkeepers failed to communicate with 1688 dealers in time because of the large transaction volume. Some treasures are out of stock, but they have not been taken off the shelves in time. Therefore, if the baby has been uploaded for a period of time and can issue orders stably every day, you must remember to contact the merchant in time to ensure sufficient supply. These reasons are caused by the seller's poor work, and they are also points that we can try to avoid. As long as we are more careful, the transaction disputes here can actually be avoided.

Eighth, after-sales service is not in place.

Service is the foundation of store survival and an important way to improve customer satisfaction. Even after the buyer confirms the receipt or gives favorable comments, we should keep a good attitude, because if the customer's return rate is high, the weight of the whole store will increase.

The technology of "deleting bad reviews" is not desirable.

Dealing with bad reviews in the market is a common practice. Find someone to deal with 200 yuan once.

In fact, this technology is very common and simple, but I suggest not to use it.

Why?

Today, I will reveal the routine here.

/cert-Ali/ quality /696/intro

First: after entering the website, open the page and take the exam.

Second: After passing the exam, click Evaluation Management and complain about the main evaluation.

After complaining about the main review, the general bad review will be blocked for a few days.

But if Taobao finds out, it will be difficult.

Because this belongs to abuse of power and infringement of consumers' rights and interests, Taobao's punishment is very severe, and there may be deduction of points and deduction of money.

So, even if you know this technology, don't use it. Because the loss outweighs the gain, it has not been used so far.

If there is a bad review, you can find a higher-level buyer, evaluate it after buying something in the store, and then find some people to praise this evaluation.

Generally speaking, after the store level is high, the bad review will have an impact, but it will not be as big as the novice period.

Therefore, such technology can be used, and don't find someone to eliminate bad reviews. Otherwise, if Taobao finds out, the seller will suffer.

How to solve and avoid bad reviews?

The above is probably all the influencing factors of bad reviews, so the highlight is coming. How to solve bad reviews? First, bad reviews related to products. This kind of bad review comes from the product itself, partly because of the material, details, workmanship, and possibly because of the color difference, which leads to the different psychological expectations of the product and the buyer after receiving it.

These basic reasons mainly come from the fact that the psychological expectation given to customers by visual description is not consistent with the actual product, and the product is indeed inferior.

So there is such a situation, we have to look at this product and the real pictures provided by the buyer at the first time. If the situation is true and the product is inferior, then don't upload such products in the future.

If there is a bad review, you must deal with it in time and have a good attitude. If you can give in, don't get emotional. You can retire if you can. We will pay for the big freight, which is of course within our tolerance.

So how should we prevent such bad reviews?

If it is a consignment shop owner, then change suppliers, because quality is the basis of products. If the quality of the goods is not good, then bad reviews may continue in the future, and you can find some goods with good quality for delivery.

Second, bad reviews related to services.

Don't be strong, be modest, and keep an objective attitude when customer service replies. Everyone has their own judgment, and so do customers. As long as they don't resist, they don't have to be indefensible.

In addition, the response time must be fast. If you can't respond, don't open the chat page with the customer, and it always shows that you are typing.

In addition, we should sort out all kinds of problems encountered by the product, record them in the form of tables, and set up a quick reply. In this way, the customer service can quickly reply to the buyer's questions without going through the 1688 manufacturer.

Third, solve the bad reviews related to express delivery.

Many express delivery will have some problems. For example, in some cases, the courier service is slow, or the courier service is poor, or the courier package is not good. In this case, we need to have a correct attitude and suggest that we can buy an automatic SMS software to send logistics information to buyers at any time.

Fourth, professional bad reviewers. In addition to joint governance tools, you can also use Taobao "cloud tag". This label can mark their identity and tell whether the customer is malicious or not.

Any violation can be labeled, and the use of such labels by the majority of shopkeepers can effectively reduce the return rate of stores. If the order is not good, you must complain, such as malicious counterfeiting and malicious refund. Be sure to call Taobao artificial customer service and complain to Xiao Er to get the most perfect solution.