What does it mean for postal services to use BSC for digital marketing?

Balanced Scorecard is an index system carefully designed according to the strategic requirements of enterprise organizations.

A digital three-dimensional marketing platform based on Internet integrated marketing, supplemented by creative videos, animated games, mobile phone applications and Internet TV. Digital marketing is based on clear database objects.

Through digital multimedia channels, such as telephone, SMS, e-mail, e-fax, network platform and other digital media channels, we will carry out advanced marketing activities with precise marketing, quantifiable marketing effects and data.

Advantages:

1, decompose the strategic objectives into specific measurable indicators. Because the strategic goal of an enterprise sounds abstract and also a macro goal, BSC is helpful to solve this problem, how to refine, concretize and internalize it and implement it in specific work behavior.

2.BSC considers both financial and non-financial assessment factors, internal and external customers, and the combination of short-term interests and long-term interests.

In the past, financial, internal and short-term interests and assessment elements were often considered, while long-term, non-financial and external assessment elements of enterprises were ignored. This kind of evaluation is one-sided and unfair, and the collected evaluation information is not completely symmetrical.