How do car sales find customers?

In car sales, there are many ways to find customers. I would like to share with car dealers 5 ways to attract customers:

1. Create the boss’s personal IP and continuously output content. , cultivate your own fan circle and expand your network of contacts. When people want to buy a car, they will naturally come to you.

2. Build your own community. Create local communities in various forms such as book clubs and boss salons, and frequently launch various community activities in the name of the group owner to keep the community active. When group members need to buy a car, they will naturally come to the group owner.

3. Publish soft articles on major traffic platforms to attract traffic. Continue to publish content on platforms such as Autohome, Yiche, Dianchedi, Baidu Youdriving, etc., to plant grass and attract traffic.

4. Go to short video platforms such as Douyin, Kuaishou, and Video Accounts to publish short videos to attract traffic and attract customers. But don’t expect to build a large model with millions of fans. This requires extremely high operational capabilities, which I believe 99.99 car dealers do not have.

A more realistic approach is to create a Douyin matrix. Because both Douyin and Kuaishou are decentralized platforms. For every short video posted by an ordinary account, the platform will randomly give some natural traffic, such as 100-500 natural views. If we operate with 10 accounts, and each account publishes 10 short videos a day, there will be 10,000 to 50,000 natural traffic a day.

This model requires a large amount of original short video content and some technical tools to assist it. For example, Joint Car Association's intelligent short video operation system can generate original short videos with one click, helping car dealers create a short video account matrix and quickly attract traffic at zero cost.

5. Do a good job in private domain operations, let customers introduce new customers, and form fan customer fission. We have now entered the era of community commerce. We are no longer just managing our products or our brands, but we are managing our users, building close relationships with them, gaining their trust, and discovering and cultivating super users. Let them refer new users to us. Doing private domain operations also requires tools. You can also try the Super Car Dealer System of the United Car Association, which is a set of private domain operation tools based on Enterprise WeChat.

I believe that these five methods can help you get customers. If you have other questions, you can search for "Ten Questions for Survival of a Car Dealer", which may have the answers you want.