The Function of Linyi Scholar Culture Festival

Scholar Culture Festival is a comprehensive project with culture as the breakthrough point, involving culture, urban construction, commerce, publicity and other aspects. The success of the Scholar Culture Festival has brought changes to Linyi, which is obvious to all. Generally speaking, there are the following aspects:

(A) to create a cultural brand, establish the image of the city. By holding the Shusheng Cultural Festival, we will further carry forward the excellent history and culture of our city, build the brand of "Linyi, the hometown of Shusheng", and become the city card for Linyi to go to the whole country and even the world. Through rich activities, extensive exchanges and high-density, large-capacity and long-term vigorous publicity and reporting, Shusheng Culture Festival shows the brilliant achievements and great changes of Linyi's reform and opening up at home and abroad, and enhances Linyi's popularity and reputation.

(2) It has promoted urban construction and improved urban taste. During the 3rd Scholar Culture Festival, in order to welcome guests from all over the city, the whole city and Qi Xin worked together and all departments worked together. A large number of urban infrastructure construction projects have been completed and put into use, a large number of cultural infrastructure has been transformed and improved, and the city's appearance has been greatly improved. Taking the cultural festival as an opportunity, Linyi's urban functions have been improved day by day, and the civilized quality of citizens has been improved, which has laid a good foundation for realizing the overall goal of "one innovation and six constructions". For example, in order to welcome the first Shusheng Cultural Festival, 22 main streets in Linyi City began to be renovated at the same time, investing more than 60 million yuan to expand Wang Xizhi's former residence, and key urban construction projects such as Binhe Avenue and Shuangling Road also started one after another. Every scholar culture festival will make Linyi's city look brand-new and inspire the spirit of the citizens.

(3) condensed the spiritual strength and stimulated the work enthusiasm. The success of the third Scholar Culture Festival not only deepened the knowledge and understanding of Linyi's long history and splendid culture, but also made people see the great potential and hope of Linyi's future development, and strengthened their confidence and determination to accelerate development and strive to catch up. The confidence and pride of Linyi people have never been so strong as today. Citizens generally believe that holding the Shusheng Cultural Festival is an important measure to promote advanced culture and seek economic development, an important way to publicize, display and develop Linyi, and an important measure to create cultural products for the masses and meet cultural consumption.

(4) Promoting investment attraction and opening wider to the outside world. Attracting investment is an important theme of every scholar culture festival. Promoting investment attraction is one of the most direct achievements of Scholar Culture Festival. Through the Scholar Culture Festival, it not only signed a large number of projects, but also attracted tens of billions of funds. More importantly, the Scholar Culture Festival has become an important window for our city to show domestic and foreign merchants a good investment environment and develop business opportunities, an important carrier for attracting investment, and greatly improved the level of our city's opening to the outside world. In the past three years, 799 projects have been signed through the Shusheng Cultural Festival, with a foreign capital of 43.555 billion yuan, including 574 projects with a contract value of 38.9/kloc-0.0 billion yuan. By the end of August, 2006, there were 46 investment projects under construction/kloc-0 with a total investment of over 50 million yuan (US$ 5 million overseas), and the actually paid-in capital was 8.05 billion yuan, all of which reached record highs.

(5) It has promoted the development of cultural industries and promoted the prosperity of related industries. The success of the third Scholar's Festival and the successful creation of the cultural brand of Scholar's Festival enabled the Scholar's Cultural Festival to enter the market and form an industry. Government-led, three consecutive years, how to run the Scholar Culture Festival well, we have found a way, formed a brand, and produced influence and attraction. Many economic entities have found a good platform and carrier to promote corporate image and display product brands. For three consecutive cultural quality fairs, more than 600 varieties of cultural products in the 14 series, such as Four Treasures of the Study, jewels and jade, calligraphy and painting, rare stone root carving and folk crafts, were gathered. Through the integrated development of the market, the cultural industry has developed rapidly, and at the same time, it has promoted the vigorous development of cultural tourism, forming a unique system of humanistic tourism, red tourism and green tourism with Yimeng characteristics.