Jewelry store activity planning scheme

In order to ensure high starting point, high quality and high level work, it is usually necessary to plan in advance. The content of the plan is mostly the work of the superior to the subordinate or the work involving a large area, which is generally issued in the form of "file header". Do you understand the plan? The following is the jewelry store activity planning scheme I have compiled for you. Welcome to share.

Jewelry Store Event Planning Scheme 1 I. Event Theme

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

65438+1October 23rd-February 20th

Fourth, the venue

Sales point of XX jewelry in North China

Verb (abbreviation for verb) organizer

XX jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend 2. 14 Valentine's Day;

2. Dedicated to lovers who can't pass 2. 14 Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend 2. 14 Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to the lovers who can't make it through 2. 14 Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Jewelry store activity planning scheme 21. Activity time:

XX，XX，XX-XX，XX，XX

Two. Activity theme:

XX jewelry "cash cow" 100% gift.

Three. Purpose of the activity:

Through XX Jewelry Double Eleven "Cash Tree" activities, the joyful atmosphere of New Year's Day and Double Eleven will be enlivened, and at the same time, consumers will be rewarded with cash gifts and New Year gifts.

Four. Activity form:

1. Theme activities:

Customers who buy any XX diamond ornaments in the national exclusive store/cabinet of XX jewelry can participate in the "cash cow" activity:

Shake the cash tree (dress up) at the door of XX jewelry store or beside the counter, and you can get the lucky number that falls from the tree (100 lucky number is stuck with tape). The first lucky number will be exchanged for cash benefits ranging from 10- 100 yuan, such as XX jewelry bags, exquisite calendars, pillows, etc., to ensure that every customer participating in the event is satisfied.

The exchange rules are as follows:

1- 18, the change is a bag.

19-68 exchange XX jewelry pillow

69- 100 exchange for XX jewelry calendar

2. Publicity:

(1) publicize the event in major newspapers before the event (about 65438+ February 24th) and during the event (65438+1October15th and February10th), with the theme of "XX jewelry' cash cow'.

(2) Print leaflets before the event and distribute them in front of the store (or in crowded areas and communities if possible) to expand the influence and publicity of the event.

(3) Make pre-store activity posters, and arrange consultants to conduct consultation activities at the counter (telephone numbers can be set if conditions permit).

(4) store head POP: X-display publicity activities, and at the same time increase the atmosphere of hot shops.

Verb (abbreviation for verb) activity budget

1. "Li" cost: 50 yuan X 18=900 yuan;

2. Pillow: 30 yuan X49= 1470 yuan; Calendar: 30 yuan X3 1=930 yuan;

3. booth x: 65 yuan /x2 = 130 yuan, painted poster: 120 yuan;

4. Publicity page (DM): 0.5 yuan/Zhang X 1000 copies =500 yuan;

5. The advertising fee is about 5,000 yuan;

6. Total: 9050 yuan.

Jewelry store activity planning scheme III. Activity time:

65438+ 10 month 1-65438+ 10 week.

Second, the purpose of the activity:

National Day is the wedding season, so entering 10 will be the sales peak of gold jewelry! In a harvest season, combined with the latest series of "Love in Flowers" launched by our company, the implementation of different degrees of preferential treatment for target consumer groups will definitely promote sales and enhance brand image!

Three. Activities:

Programme of activities I

Launch the "Famous Jewelry Cup" Blessing SMS Grand Prix

Activity content: Organize this activity together with China Unicom or Mobile Customer Department. SMS requirements: Blessing content should be lively and humorous, catchy and easy to spread. It is best to embed the words "famous jewelry" in the greeting!

Awards:

1 first prize, 1, a famous diamond ring worth 3000 yuan.

Two second prizes and one piece of famous jewelry with prize value of 1000 yuan.

3 third prizes, 600 yuan famous jewelry 1 piece.

All winners will receive 1 free cleaning card and 1 discount card.

Unicom or the mobile client department is responsible for news release, SMS collection, sorting and awards.

Programme of activities 2

A beautiful life will last forever.

Activity content:

1. Cooperate with wedding photography to promote activities, share resources with one or more well-known local wedding photography studios, jointly promote activities, place advertising materials and promotional materials of "Mingmen Jewelry" in the photo studio, and promise that anyone who shoots wedding photo albums in the photo studio that cooperates with Mingmen Jewelry will enjoy preferential treatment in Mingmen Jewelry Store with the photo studio invoice. (The specific discount is decided by each franchisee. )

On the other hand, anyone who buys 9999 yuan in a famous jewelry store can enjoy a discount in a cooperative photo studio. (The franchisee with operability of this scheme will negotiate with the local photo studio)

Programme of activities III

Listen to love, love phone porridge.

Activity content: loving someone means that you suddenly don't know what to say when you dial the phone. So you just want to hear her (his) familiar voice. Is the person you love with you at this moment? Want to call her (him)? Say the eternal love password in your heart! Let you have an endless love phone porridge!

Anyone who comes to our store to spend 1999 yuan on a couple ring will be given a mobile phone recharge card during the activity 100 yuan.

Jewelry store activity planning scheme 4 I. Activity purpose

Under the impact of XX Party on the jewelry industry, it should be promoted by increasing services. The price war of holiday promotion in jewelry companies is mainly based on discounts, ignoring the construction and maintenance of brands. On the occasion of the May Day holiday, we should take this small holiday as an opportunity to strengthen our service awareness and increase the selling points of our products in addition to promotional activities.

Second, the active object.

Concentrate superior strength, focus on breakthroughs, and choose key markets for holiday marketing.

1. Activity target: 18-35-year-old fashion group who pursues perfection and personality expression and has spending power.

2. The main target of the activity: young women who attach importance to craft, pursue fashion, pay attention to brand and have demand for jewelry.

Third, the theme of the event

XX "five guarantees and one chase" big feedback.

Focus on promoting and launching the company's after-sales service. Summarized as five guarantees: quality, purity, weight, maintenance and cleanliness, and one pursuit: to create brand-new beauty for every customer! After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. After May Day, the whole country has basically entered a hot summer day, so we can mainly promote cool products.

Fourth, the way of activities.

The lucky draw method A can be held at various sales outlets: customers who buy XX jewelry during the event:

The single piece amount is 200-400 yuan: get the chance of 1 lucky draw, or directly receive the commemorative prize (the prize is a pair of sterling silver earrings, worth about 50 yuan).

Single-piece amount is 400-600 yuan: get 2 lucky draw opportunities, or get the third prize directly (the prize is a sterling silver necklace, worth about 80 yuan).

Single piece amount of 600-800 yuan: get three lucky draw opportunities, or directly receive the second prize (the prize is a sterling silver pendant, worth about 150 yuan).

More than 800 yuan per piece: get 4 lucky draw opportunities, or directly receive the first prize and a prize (the prize is a bracelet, worth about 200 yuan).

Award setting (divided into 4 grades): first, second, third and third prizes and commemorative prizes. The specific content remains to be discussed.

1, lottery ticket b, May Day lucky flop:

2, lucky music, flop award X month X day -X month X day.

3. Details of the event: Every customer can get a flop once when the spending amount in XX is over 400 yuan (including 400 yuan), and twice when the spending amount is over 600 yuan (including 600 yuan). Customers who win the flop can open the billboard in the showcase at will and win the prize according to the contents written on the sign.

4. Prize setting:

(1) The prize is a bracelet, worth about 200 yuan. There are three models for customers to choose from.

(2) The prize is a sterling silver pendant with a value of about 150 yuan. Three models are available for customers to choose from.

(3) The prize is a sterling silver necklace, worth about 80 yuan, and three models are available for customers to choose from.

(4) The prize is sterling silver earrings, worth about 50 yuan, and three models are available for customers to choose from.

5. Value-added services that franchisees can choose: free jewelry consultation and appraisal.

Dealers around the country can make an appointment to identify jewelry information free of charge according to local actual conditions. Jewelry appraisers are invited by Yinling Shishang Headquarters to provide free jewelry consultation and appraisal for consumers and jewelry lovers.

6, XX "five guarantees and one chase" big feedback contest.

While promoting sales, Shi Yinling interacts with customers. First, it is used to enhance the corporate image, but also to impact the sales peak. Contents of May Day Jewelry Promotion Competition:

Dealers around the country can choose some unsalable models for quiz according to the actual sales situation. Consumers can personally go to the jewelry counter to check the price of the physical question and answer. If the error between the guessed price and the original bid is within 30 yuan, not only can you get a piece of jewelry, but you can also get special discounts for other commodities. Focus on promoting and launching the company's after-sales service.

Preliminary preparation of verb (abbreviation of verb)

1. Personnel arrangement: "Everyone has something to do, everyone is in charge", without gaps or intersections. Before the activity, train all business personnel, unify their thinking and caliber, and clarify the purpose, significance, object and focus of the activity.

2. Display image: display props such as POP, X-box, Yi Labao, etc., which can fully display product personality and highlight the service of "five guarantees and one pursuit"; Franchisees can arrange according to their own display cabinets, such as garlands, balloons, flags and other props, giving people a feeling of spirituality and vitality.

3. Stocking: determine the types of new products, promotional products and traditional products, and prepare sufficient supply. Make a stock list and make statistics according to the list; Then refer to the daily sales data and supplement it in time.

Jewelry store activity planning scheme 5 I. Opening promotion

1, 100 yuan for diamond ornaments, and a large cash rebate.

Activity time: x month x day -x month x day

Activity content:

During the activity, any customer who buys diamond ornaments with a total price of 1000 yuan can participate in the "100 yuan jewelry cash rebate" lucky draw with a small ticket. The number of lucky draws is calculated by 1000 yuan. If they spend 5 1.88 yuan on a diamond ornament, they can draw five lucky draws. If they win the first prize five times, they will return 5,000 yuan in cash, that is,1.The purchase price of 88 yuan is 565,448 yuan. Draw a prize on the spot, that is, exchange it immediately, 100% wins the prize. The awards are set as follows:

First prize, cash back 1000 yuan.

Second prize, cash back to 300 yuan.

There is a prize for participation, and 50 yuan will send a free meal voucher to XX fried chicken restaurant or XX coffee chain.

2, old jewelry for new clothes, yellow platinum for beautiful diamonds.

Activity time: x month x day -x month x day.

Activity content: old gold, thousands of gold, old platinum pt900, pt950, pt990 for diamond jewelry.

Free processing fee +XXX fried chicken restaurant or XX coffee chain-free meal roll with face value in 50 yuan.

3. Give gifts to members and share good things with you.

Activity time: x month x day -x month x day.

Activity content:

Any member of XX Gold Shop who has accumulated more than 5,000 yuan can get a mobile phone recharge card with a face value of 100 yuan at the counter of XX Gold Shop in XX Square.

4、688

It is not a dream for diamonds to enter the homes of ordinary people. You can buy a diamond jewelry for only 688 yuan, and each person is limited to one. The quantity is limited, only 30 pieces are sold out.

5. Tailored' true personality' carat diamonds.

My true personality, tailor-made, choose my favorite style, my favorite diamonds, my own hands, my own taste, my own special day … everything is my own. Ten-day delivery (can you do that? )

True personality, perfect embodiment and elegant taste are all in diamonds.

Second, the promotion strategy of the event

1, three days before opening, made ten banners in XX Plaza Building, with the following contents:

(1)XX automobile chain congratulates the grand opening of the counter of XX Plaza in XXX Gold Store.

(2)XXX fried chicken shop congratulates XXX Gold Store on its grand opening in XX Square counter.

(3)XXXX Company congratulates XXX Gold Store on its grand opening in XX Square.

(4)XXXX Group congratulates the grand opening of the counter of XX Square in XXX Gold Store.

(5)XXXX Group congratulates XXX Gold Store on the grand opening of the counter in XX Square.

(6)XXXXX Jewelry Tongliao XXX Gold Shop Counter XX Square was settled.

(7)XXXX jewelry Tongliao XXX gold shop counter XX square.

(8)688 diamonds entered the homes of ordinary people.

(9) Diamond ornaments 100 yuan, large cash rebate, lucky draw, instant drawing, 100% winning.

(10) Laojin and Platinum+Free Processing Fee = New Diamond Jewelry +50 yuan Free Meal Roll.

(1 1) Free prepaid card with accumulated amount exceeding 5,000 yuan (Yilan member = 100 yuan).

2. Three days before the opening ceremony, 20 X booths were placed in XX Square.

Content:

(1)XXX Gold Store is grandly stationed in XX Square.

(2) publicity content.

(3)XX Jewelry XX Plaza was settled.

3, five days before the opening, the advertising layout of the light box in front of XX Square, the content is the same as above.

4. Before opening, do 1/2 or full-page opening promotion in Tongliao Daily and Sunday TV news, with the theme of "diamond ornaments 100 yuan, big cash rebate", and the content is opening congratulatory message (banner content) and all the above publicity contents.

Third, preparation and communication are needed.

1, contact the recharge card.

2, buy a computer, contact member information networking.

3. Contact XX to set off firecrackers.

4. Contact the Civil Affairs Bureau about the wedding card.

5. Contact XXX and XX about the brochure.

6, XXX gold shop night.

7. Contact the photo studio for mutual benefit.

8, the opening site layout and store layout specialist is responsible for.

Article 6 of the jewelry store activity planning scheme I. Activity time

20xx year x month x day -20xx year x month x day.

Second, the venue of the event

Xx jewelry stores all over the country.

Third, the theme of the event

“xxx”.

Four. Background and purpose of the activity

With the popularity of the TV series "xx" starring xx, the spokesperson of xx jewelry image and the famous movie star, there are more and more discussions about marriage, and finally the focus is on the tolerance and trust of marriage. It is generally believed that the reason why marriage can't last long is that both parties are not trusting and tolerant enough.

Diamonds are eternal. Linking the eternity of diamonds with the eternity of marriage constitutes the emotional theme of our brand-new "xx" series of diamond ornaments, and also constitutes the emotional appeal point of this promotion. We use xx diamonds with permanent emotional connotation to guarantee people's long-term marriage. We link diamonds with marriage through the propaganda point of "XX", and gradually form a diamond consumption culture that is in line with international standards. It is also a pioneering work of the industry sales model and consumer culture, which has expanded the popularity and reputation of xx jewelry in the hearts of consumers and the jewelry industry, and improved the emotional added value of xx jewelry brand.

Verb (abbreviation of verb) activity form

1, activity content

(1)x-year contract: We signed a contract to ensure that all customers who buy the new series of xx jewelry will have sweet love and happy marriage in the next X years, and we will maintain the "X-year contract" of happy marriage with our customers.

If the customer divorces within X years after purchase, the original money can be refunded with the divorce certificate (provided that the diamond ornaments are intact).

(2) Holding hands for many years:

Couples who remain together for X years after signing the contract will get exquisite wedding commemorative jewelry sent by xx jewelry, wedding anniversary will be blessed by xx jewelry and exquisite gifts, and they can often participate in various networking activities held by xx jewelry, and so on.

2. Publicity

(1) 20xx65438+1October1(New Year's Day) The theme is "xx", and the event will be reported in the form of news about X days after the event starts to promote the momentum.

(2) During the event, we can advertise the event on TV stations from time to time, or we can advertise the significance of the event, details of participation, addresses and telephone numbers of specialty stores/counters in various places in the form of subtitles during the prime time of TV stations.

Jewelry store activity planning scheme Article 7 Activity theme:

Silent years-true love lasts forever

Activity time:

20xx May 20th

Location:

Storefront and surrounding areas

Subject description:

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Activity purpose:

It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: I will be happy when I enter the door.

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan; And on the day of the event, the price of 68 yuan 100 lucky draw gold ring is limited regularly; Send a rose.

Specific activity plan II: Table Tennis Exhibition Competition

Theme: The Secret of Attraction

Award: Most Attractive Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

Specific activity plan 3: the lady covers the red hijab and binds the man.

Theme: Our love is so tacit.

Awards: Best tacit lover award

Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

Competition supervision: on-site customer registration or random selection.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

Jewelry store activity planning scheme 8 I. Activity time:

June 10- June 18

Second, the theme of the event:

Dragon Boat Festival "chain" knot customer heart

Three. Activities:

1, the "chain" ties the customer's heart: June/kloc-0-June 18. If you buy more than 3,000 yuan plus 5 1 yuan, you will get a 18K chain (Su Jin will not participate in preferential activities).

2, the Dragon Boat Festival old things for a new look:

During the Dragon Boat Festival, customers can take their previous jewelry to XXX jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased by non-XXX jewelry store/counter can also participate), so that all jewelry can be transformed.

Four. Publicity and promotion of activities

Advertise activities with the theme of "Dragon Boat Festival" in local daily newspapers or evening newspapers with large circulation, including the participation rules of "Dragon Boat Festival" and "Dragon Boat Festival". Advertise activities in TV stations all over the country, and also advertise the significance, participation details, address and telephone number of special shops/counters all over the country in the form of subtitles during prime time of TV stations.

Make posters or X-stands in front of the store, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation

1, do a good job in customer consultation and the number of people who arrive and participate in the activities. Record the number of buyers and sales in detail;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of XX jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.

Activity budget of intransitive verbs

1, and the publicity cost is about 3000 yuan;

2. Exhibition frame: 85 yuan;

3. Total: 3000+85=3085 yuan.

Jewelry store activity planning scheme Article 9 Activity theme:

On Christmas Eve, the bells jingled.

Activity time:

The evening of February 24th 18:00—the evening of February 26th18: 00.

Activity content:

1, jewelry appraisal:

During the activity, customers can bring their own jewelry to the store, and our professional jewelry appraisers will identify the authenticity and grade for them free of charge. If possible, this link can continue, which can increase the credibility and affinity of the company brand in the eyes of consumers and help to enhance the brand image.

2. Special products:

During the activity, every store will mainly promote one or two special products every day, and launch market rewards in the form of appropriate discounts or matching sales with other products. From 2/kloc-0 to 25, the category and discount ratio of special goods should be gradually increased, especially the category of goods should fit the love theme to match the Christmas atmosphere.

Matching strategy: if you buy the specified products (main products) at the original price, you can have exquisite special products (mainly small ornaments, such as rings, etc. ) bring a little cash.

3.VIP plan

During the activity, customers who buy a certain number of products at one time can directly become VIP customers, get our VIP special services, and enjoy all special items such as shop shopping discounts, lifetime free jewelry maintenance and cleaning, shopping points and so on.

In addition, some roses can be prepared properly during the activity. On 24th and 25th, the top 20 women who enter the store every day will get one.

Jewelry Store Event Planning Scheme 10 I. Event Time

May 20th (Monday x)-xx (Monday X).

Second, the theme of the event

Destined to buy at x520 Carnival.

III. Contents of activities

1, shopping to send a romantic mood

During the activity, on X day (gold ornaments with a total price exceeding X yuan), buy roses with a total price exceeding X yuan, and give a soulful chocolate (with a value of X yuan) or a rose with a value of X yuan.

On the same day, the accumulated shopping is over X (gold jewelry is over X), and the cash coupon of Laoshu Coffee is given X yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.

Step 3 create an atmosphere

During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1. Television, radio, newspapers and publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X/ day, set meal estimated at X/ day)

2. SMS fee: X yuan

3. Other expenses: X yuan