202 1 Tesla's blessing and misfortune sales swept the world, and the recall scale was also the largest.

In 20021year, Tesla swept the world with an annual sales volume of 935,700 vehicles, but it was also in this year that Tesla began a large-scale global recall, involving millions of vehicles, which seemed to open Pandora's box and was out of control. It was recalled six times in China alone. In 2022, the recall continued. During the Spring Festival, colleagues received a recall message from Tesla. Last February, 18, Tesla released a new recall plan.

Why did Tesla abandon the previous leek-cutting price reduction model, and the price of 202 1 rose again, but did not control the quality? What should Tesla China owners do in the face of price increase, distribution reduction and recall?

The sales volume of 202 1 swept the world, and the sales volume in China was second only to BYD.

In 20021year, the global registered sales volume of new energy vehicles was 6.5 million10.4 million, and Tesla won the global sales crown with the sales volume of 935,700, which was 6 times that of BYD, which ranked second, with an increase of 436,000 vehicles or 87.2% compared with 2020.

In terms of sales structure, China and the United States are Tesla's two major markets, accounting for about 33% and 38% of the brand's global sales respectively. Among them, in the China market, Tesla delivered about 326,5438+0000 vehicles in 2026+0, an increase of about 65,438+037,000 vehicles in 2020. The phenomenon that negative public opinion led to the decline in sales did not appear.

From the perspective of product structure, Model 3 and Model Y are Tesla's two main sales models, which won the global annual sales champion and runner-up respectively. Model 3 sold nearly 565,438+00000 vehicles worldwide, accounting for 54% of Tesla's total sales, and Model Y sold 400,000 vehicles, accounting for 43%. Looking back at the monthly sales structure of the whole year, the share of Model 3 is down, while the sales of Model Y are up.

From the competitor's point of view, Tesla's main rival in China is BYD. In 20021year, BYD sold about 594,000 new energy vehicles. In China, the sales volume has undoubtedly surpassed Tesla, and it is the domestic new energy sales champion, but the net profit is not comparable to Tesla.

Tesla is the only one who makes money, and everyone else follows him.

BYD's annual report shows that the company's operating income in 20021year was1300.55 billion yuan, a year-on-year increase of 22.79%. The net profit attributable to shareholders of listed companies was 2.78 billion yuan, a year-on-year decrease of 365,438+0.63%. Among them, the net profit in the first quarter was 65.438+0.02 billion yuan, in the second quarter was 377 million yuan, in the third quarter was 65.438+0.48 billion yuan, and in the fourth quarter was 65.438+0.263 billion yuan. The total revenue has increased, but the net profit has decreased, which is inherently problematic. Moreover, the net profit here belongs to the whole company, and there will be less new energy alone.

Tesla officially announced that in 20021year, it achieved revenue of $53.823 billion, net profit of $5.51900 million, net profit of $438 million in the first quarter, $0/1420,000 in the second quarter, $0/60,000 in the third quarter, and net profit of 23.3.

That is to say, in 20021year, BYD was ahead in the sales of new energy vehicles in China, but in terms of profit, Tesla was far ahead, at least 10 times that of BYD. BYD is also the largest new energy brand in China. Other Wuling companies sell more than 400,000 yuan a year on MINIEV, but the profit is similar to that of selling electric bicycles.

Other brands, such as Tucki, Weilai, Ideality and Nezha, delivered 98 155, 9 1429, 9049 1 vehicle and 69,674 vehicles respectively, and none of them exceeded 65,438+million vehicles. As for the net profit, it is negative 1 100 million yuan. Therefore, in China's new energy vehicle market of 202 1, Tesla is still the biggest winner, and other domestic auto companies are still losing money.

Under such circumstances, Tesla also started the price increase mode. In 20021year, model y went up five times a year, and on the last day of 20021year, model 3 was still going up in price, and by 2022 it was all crazy. In 2020, the price of leeks was reduced, and the old car owners did not want it. I didn't expect to continue cutting leeks on 202 1, because it has become a wealth management product, and there are more reasons to buy it.

Reflective product problems behind brilliant performance are constantly being recalled frequently.

It is said that good luck depends on bad luck. In 20021year, Tesla's sales surged, but it also left many hidden dangers for product quality. In 20021year, Tesla issued six recall plans in China alone, involving more than 500,000 vehicles. Car owners can also check whether their Tesla models are on the recall list.

On February 5th, 20021year, Tesla China announced the recall of some imported Model S cars, with a total of 20,428 vehicles produced from September 20th13 to February 20th, 20th18. Some imported Model X vehicles with production dates of 20 16 March 12 to 20 18 February 16 were recalled, totaling15,698 vehicles, and the total number of recalled vehicles exceeded 36,000. The reason is that some vehicles are equipped with eMMC multimedia memory cards. According to the actual usage, eMMC hardware will exhaust the life cycle of each storage unit. This loss may lead to the failure of the software function of the central display screen, and may indirectly lead to the failure of reversing images, defrosting/defogging control and external turn signals, which has potential safety hazards.

2021June 3rd, Tesla China recalled 734 imported Model 3 cars. The reason is that the screws are not tightened! Among them, 3 1 1 front seat belt screws are not tightened, and in extreme cases, the screws are loose, which will cause the seat belt not to be used normally; In addition, the 423 brake screw is not tightened, which may cause the tire to fail to rotate normally or under excessive pressure in extreme cases, posing a safety hazard.

2021June 26th, Tesla China recalled 35,665 imported cars < a class = "hidden" hr.